The Top 50 Media Contact List — Yours Free

Get this free media list and other training delivered straight to your inbox every week… (It’s free!)

Get Media. Get Noticed. Get Business.

Susan HarrowPublicity, Marketing and Media Coaching for Entrepreneurs.

I wrote my first book, Sell Yourself Without Selling Your Soul in response to my clients and course participants fear of publicity exposure — that to put themselves or their offer out into the world was akin to parading naked down main street to a jeering crowd waiting to put them in their rightful place. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way….The articles on this blog will help you prepare for the media spotlight—without selling your soul. So you can define what “fame” or critical acclaim means to you, and then get it on your own terms. Honorably. Delightfully. Uniquely. Just by following Oscar Wilde’s advice, “Be yourself. Everyone else is already taken.”


 

9 Steps to Be a Thought Leader — and Become a Media Darling

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.


instagram marketing

My hate / love affair with Instagram

I go back and forth regarding social media. How much time should I spend on it? Is it worth it? Is it fun? Is it necessary? Which medium is best for me and my peeps? What do I enjoy/despise doing? I’m so conflicted about it. One minute I think I’ll dive into Instagram Live Stories and […]


Instagram Marketing strategy

4 Ways to Use Instagram Stories To Scale Your Business

By Guest Blogger Alex Slichnyi The hype about particular social media platforms seems to come and go. A few years ago, you couldn’t go anywhere without seeing someone using Snapchat. Today, it is all about Instagram. Instagram Stories is gaining popularity by the day as this feature allows users to take a behind the scenes […]


winning radio pitch letter templates

3 Radio Pitch Letter Templates Guaranteed to Grab a Producer’s Attention (And get you booked!)

The following are 3 radio pitch letter templates courtesy Steve Harrison and Alex Carroll. (Thank you guys!)

Steve shared these brilliant radio pitch letter email templates and Alex created the amazing examples. You can just copy these and fill-in-the blanks with your topic or subject matter.

Also, if it isn’t obvious, all of these fabulous formulas double as as story headlines for pitching TV, magazines, newspapers and online to feature you or whatever you’re promoting.


social media management

10 Ways to Boost Business Performance by Power of Social Media

By guest blogger Monica Wilson Creating a business and getting it off the ground is itself a huge achievement for a budding entrepreneur. Yet, soon the entrepreneur learns that starting the business is only the beginning. Some business people lose their strength to keep going when they discover that they must invest as much effort […]


Marvelous trainings, downloads and other fabulous free stuff

One of my goals this year is to give more things away. This is a carefully curated treasure trove of free goodies that will help you and your business move into the public eye gracefully with more ease and fun. Click on the image and you’ll be whisked to the right place to download a […]


Create Viral Videos: How to Syndicate Your Videos To Major Networks

Create Viral Videos: How to Syndicate Your Videos To Major Networks | Video Marketing. Once you create your video you can syndicate it to over 50 channels like Roku, Hulu and Apple so you reach a brand new audience that haven’t found you on social media


PR Tips to Make Your Movement Go Viral

By Guest Blogger Alison Luterman (Plus a poem!) – with my video commentary on how to make a movement go viral — from Erica Mandy’s Show, The News Worthy I was walking up the street minding my own business when a superhero jumped out in front of me. He landed in a wide-legged stance, arms […]


write rubbish

Love Your Drivel

I had a big slump in my writing group. For a year. I’d put pen to paper in a beautiful journal and out would pour — drivel. Sometimes I’d write to get all the minutae out of my head. Other times I’d write a list. But the end “result” was nothing of consequence. I mentioned […]


publicity campaign

Your 12-Month Publicity Plan: Right Resolutions for You

Resources I mentioned: Get Your 12-Month Publicity Plan + 40+ Magazine Editorial Calendars + The 100 Word Email that Can Get The Media to Call You. Get Your 12-Month Publicity Plan here (It’s free)… Click To Tweet Get 40+ Magazine Editorial Calendars (Free PDF download)… Click To Tweet The 100 Word Email that Can Get […]


media appearance evaluation