The Top 50 Media Contact List — Yours Free

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Susan HarrowPublicity, Marketing and Media Coaching for Entrepreneurs.

I wrote my first book, Sell Yourself Without Selling Your Soul in response to my clients and course participants fear of publicity exposure — that to put themselves or their offer out into the world was akin to parading naked down main street to a jeering crowd waiting to put them in their rightful place. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way….The articles on this blog will help you prepare for the media spotlight—without selling your soul. So you can define what “fame” or critical acclaim means to you, and then get it on your own terms. Honorably. Delightfully. Uniquely. Just by following Oscar Wilde’s advice, “Be yourself. Everyone else is already taken.”


 

9 Steps to Be a Thought Leader — and Become a Media Darling

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.


Sexual Harassment Solution: Women – Train Men to Behave

Sexual harassment is a part of almost every female’s life in many forms. I’ve worked as a consultant at a corporation where the head of the company ran his hands through my hair and laughed when I yelled at him to never do that again. I’ve had a homeless guy grab my bum and when […]


radio interview tips

My Radio Show Disaster

I just did a radio interview and totally muffed it. It was a huge disaster. I didn’t take my own advice – and even some of the advice I’d planned to talk about – on how to interrupt someone! I completely forgot in the moment. Here’s what happened… The phone rang on my landline. There was […]


Get a Reporter's Attention For Your Business

6 Weird Ways to Get a Reporter’s Attention For Your Business

Guest post by Victoria Green Getting media attention – especially the right kind of attention – is something of an art. Whether you’re a celebrity, a business owner, or a politician, it’s all about finding an angle. And not just that – you have to be able to get a reporter’s attention in the first place. […]


giving thanks

Thank You For The Sh_tty Lesson

A quick note to say how much I appreciate each and every one of you. Some of you have been connected since my days teaching at the Learning Annex where my first product was a cassette tape that I duplicated, a cover/case that I hand-glued onto a piece of paper then printed from my computer. […]


national publicity summit NYC

5 Best Pitching Tips From Journalists and Producers

I had no idea what I was in for when I attended the National Publicity Summit in New York City. Here’s what happened…. Steve Harrison talked for a bit about how to approach journalists and producers to get the best results. Then dozens of them (from the Today Show to Dr. Oz) filed into the room […]


How to Befriend Bloggers (Without Feeling Awkward or Stalkery!)

By Guest Blogger Sarah Von Bargen I thought, for a bit, that I should really title this post ‘How To Network With Bloggers’ – because, you know, SEO and what not. But the word ‘networking’ feels intimidating and overwhelming and slightly gross.  Eating subpar appetizers while someone shoves their business card in my face and shrieks […]


PR tactics of Donald Trump

8 Things Donald Trump Can Teach Us About Courting Publicity

Guest Post By Victoria Greene It’s fair to say that America is a fairly divided place right now, with wildly differing ideas about what’s right and wrong. Whatever your views, our blundering, boastful President does seem to have mastered one thing, and that’s showmanship. As he appoints more than a few questionable characters to office, many […]


Magnetic Eyelashes

Prepare For Your TV Interview With The 25 Best Beauty + Anti-Aging Products

Here’s what I know. Most of my clients and course participants are terrified when they get booked to be a TV guest. Much as they want it, it insecurities rear their head— starting with how they look. So I made it my mission to unearth the best products to whip a bod and face into […]


Failure, Faith and Perseverance

I’m in a tizzy right now. I have an unknown, itchy red rash under my arm. My stomach is upset and bloated. And my office has a giant pile of clothes on a chair I’ve been meaning to take to the consignment store, but haven’t. When I want to shift something, I clean out. But […]


Clare Barry Retreat

The Ugly Upsell – and how to do it right

You can’t escape it. The ubiquitous upsell. No sooner have your gotten something for free or bought, there is more. You’ve just gotten something delicious – and now there might be more deliciousness right around the corner. Of course I train all of my clients to offer an upsell in an online marketing campaign or […]