The Top 50 Media Contact List — Yours Free

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Susan HarrowPublicity, Marketing and Media Coaching for Entrepreneurs.

I wrote my first book, Sell Yourself Without Selling Your Soul in response to my clients and course participants fear of publicity exposure — that to put themselves or their offer out into the world was akin to parading naked down main street to a jeering crowd waiting to put them in their rightful place. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way….The articles on this blog will help you prepare for the media spotlight—without selling your soul. So you can define what “fame” or critical acclaim means to you, and then get it on your own terms. Honorably. Delightfully. Uniquely. Just by following Oscar Wilde’s advice, “Be yourself. Everyone else is already taken.”


 

9 Steps to Be a Thought Leader — and Become a Media Darling

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.


PR tactics of Donald Trump

8 Things Donald Trump Can Teach Us About Courting Publicity

Guest Post By Victoria Greene It’s fair to say that America is a fairly divided place right now, with wildly differing ideas about what’s right and wrong. Whatever your views, our blundering, boastful President does seem to have mastered one thing, and that’s showmanship. As he appoints more than a few questionable characters to office, many […]


Magnetic Eyelashes

Prepare For Your TV Interview With The 25 Best Beauty + Anti-Aging Products

Here’s what I know. Most of my clients and course participants are terrified when they get booked to be a TV guest. Much as they want it, it insecurities rear their head— starting with how they look. So I made it my mission to unearth the best products to whip a bod and face into […]


Failure, Faith and Perseverance

I’m in a tizzy right now. I have an unknown, itchy red rash under my arm. My stomach is upset and bloated. And my office has a giant pile of clothes on a chair I’ve been meaning to take to the consignment store, but haven’t. When I want to shift something, I clean out. But […]


Clare Barry Retreat

The Ugly Upsell – and how to do it right

You can’t escape it. The ubiquitous upsell. No sooner have your gotten something for free or bought, there is more. You’ve just gotten something delicious – and now there might be more deliciousness right around the corner. Of course I train all of my clients to offer an upsell in an online marketing campaign or […]


self-defense for girls

The True Shield: Verbal Self-Defense For Girls Manifesto

If I ran the world … High school would feel like a sanctuary, not a warzone. The Internet would be full of good news, not gossip. Bullies would realize that making somebody else feel weak doesn’t make you strong. Victims would recognize that nobody can steal your power, unless you play along. Girls would look […]


O Magazine Editorial Calendar

Get More Product Publicity With Editorial Calendars — and Get a Free List of 2017 Magazine Editorial Calendars for a Limited Time

By Guest Blogger Margie Zable Fisher Wouldn’t it be great if you could get information about your product to a magazine editor, at the exact time when that editor was looking for products like yours? Well, that option exists, if you use Editorial Calendars. What Are Editorial Calendars? Editorial Calendars list topics and special editorial […]


Your Publicity Strategy: You Don’t Need to Be Brash or Loud

There is a place for everyone, no matter how shy or small you feel. No matter how big and bold you are. No matter if you’re quiet and thoughtful. No matter your race, ethnicity or point of view. We need us all.


Sherry Richert Belul

Do You Dream of Being Famous? Act Like You Are

What if we are living the dream now, but perhaps it is the tiniest seed of the dream? Still, it is the dream and we can recognize it as such. Like if we were growing lettuce and we just planted a small lettuce pod. It wouldn’t look like lettuce and we couldn’t yet eat it for dinner, but we’d know for certain it was lettuce.


goal-free living

Yoda’s Advice – Don’t Make New Year’s Resolutions

I don’t know about you, but I don’t really want more advice about how to be my best (better) self in 2017. I don’t want to pick a “word” of the year. I don’t want to write a long list of goals and stick it on a vision board. I don’t want to read about how someone reflected deeply on the good things in their lives and made yet another record of it they’ll probably never look at again. I don’t want to write everything I’m grateful for in a journal. I’m tired of everything getting catalogued and turned into a “thing.”


Verbal Aikido Skills

I Was Hit in Aikido—and it was an honor

I was hit repeatedly at an Aikido training over the weekend. And it was an honor. When I told a friend about this she said, “At the first hit, I’d be out of there. Off to get a latte and shopping for shoes.” Of course a part of me wanted out of there. The other part welcomed the opportunity to polish my spirit. As Rumi says, “Criticism polishes my mirror.” My work will be done when nothing can annoy, irritate, anger, or ruffle me. That is a long way off.