susanharrow | January 6, 2006
Recently, a woman returned the Oprah 3CD pack I’d done with the Publicity Hound Joan Stewart. For the teleclass we’d asked people to send in their pitches to get on Oprah, chose the few most promising and put them in the hot seat with me coaching them to hone their stories to be Oprah ready.
The returner said that I hadn’t found the right pitches for those people as another media coach she’d heard could do. I know the media coach she’s talking about and those people never learn to create their own soundbites or pitches when they leave his seminars.
Category: Media Coaching, Oprah, Pitching the Media |
2 Comments »
Tags: Joan Stewart, pitch ideas, Publicity Hound, Sound Bites
susanharrow | January 5, 2006
Tama Kieves, seminar leader and author of “This Time I Dance” writes: What if you can’t demonstrate quick results?”I understand that t.v. wants quick, visible, dramatic results in a short time. I help people with career transitions…but these kinds of transitions take time. An exciting realization might be “I haven’t been loving myself enough…” or something cerebral like that which DOES lead to change, but most of it is not immediate. Any suggestions for how to make this kind of material sexy?
Category: Celebrities & The Media, Oprah |
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Tags:
susanharrow | January 3, 2006
When I see Malcolm Gladwell all I can think about is his bad hair. I know he’s come up with thought provoking concepts. But all those go out the window in a haze of hair.
Several clients have written or called me mystified. “The books ‘Blink’ and ‘The Tipping Point’ were so fascinating, but then I heard Gladwell speak….”
Category: Book Publicity & Marketing, Media Coaching |
3 Comments »
Tags: branding, media makeover, storytelling
