susanharrow | May 31, 2006

Is your subject religion? Then The Da Vinci Code could be the ticket for you. Are you a relationship expert? The Break-Up might be perfect. What about giving advice to couples who split but still stay together for practical reasons? For example, a People Magazine reporter is currently looking for real-life couples that mirror the Jennifer Aniston and Vince Vaughn story-or whose situation is even more “humorous or quirky” like, “doesn’t want to upset the dog.” Think about how you can comment on social situations or stories that drive a movie.

Category: Celebrities & The Media, Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Publicity | No Comments »
Tags: Jennifer Aniston, People Magazine, The DaVinci Code, Vince Vaughn

susanharrow | May 29, 2006

Clothes designer Doo-Ri Chung who studied with Geoffrey Beene said that he taught her to establish a routine to take care of the monotony of business so it doesn’t take away from the creative process. I agree–but don’t let it be an excuse for not doing the project you’ve set out to do. Set your priorities and give them a long-term timeline and then a daily/weekly one.

Category: Entrepreneurs PR, Promotion, Public Relations, Thought Leader | No Comments »
Tags: Calvin Klein, creative process, Fast Company Magazine, George Lucas, solutions

susanharrow | May 22, 2006

The top neurosurgeon for Highland Hospital in Oakland, CA, Dr. Federico Castro-Moure told me his story during a break at my San Francisco Learning Annex class which he attended, called How You Can Get a 6 Figure Book Advance.

Castro-Moure said that just as he was about to operate on a patient when an assisting nurse called in the cops. An altercation ensued and the police claimed he was drunk and disorderly. Castro-Moure told me he had a glass of wine with dinner. (I didn’t know that there wasn’t a policy against surgeons drinking before operating-it’s their judgment or the judgment of their peers. Patient beware).

Category: Entrepreneurs PR, Promotion, Public Relations, Image, Marketing & Publicity, Media Appearances, Publicity | No Comments »
Tags: associated press, Castro-Moure, Dr. Federico Castro-Moure, Image, media, media rights, neurosurgeon

susanharrow | May 17, 2006

Come on. Who wants to smell like Paris Hilton? Not me. But there must be people who want to embody the so-called Paris ideal. It goes to show you that when the public admires someone they want a piece of him/her and what’s more intimate than smell?

A few years back a woman in Los Angeles was famous for being famous. Her picture was plastered on all the billboards. Now, TV has become the billboard for becoming famous for lack of talent.

Category: Celebrities & The Media | 1 Comment »
Tags: American Idol, Paris Hilton, reality TV

susanharrow | May 4, 2006

In an interview for CIO, Bran Ferren executive vice president for creative technology and R&D at Walt Disney Imagineering in Glendale, Calif., says, “The Web is a storytelling medium. Most people function in a storytelling mode. It’s the way we communicate ideas, richly, as well as how we structure our thoughts.”

“As well as how we structure our thoughts”-that’s an interesting statement.

Tell me more about that.

Category: Entrepreneurs PR, Promotion, Public Relations, Public Relations, Thought Leader | No Comments »
Tags: PR campaign, storyteller, storytelling