Posted By susanharrow on June 28, 2006

This week’s featured woman entrepreneur or executive is Susan Harrow, CEO of Harrow Communications and PRsecrets.com (San Francisco, CA).

Words are the ambassadors of our intentions. Once you open your mouth to speak to anyone anywhere, you are auditioning. You are vying for their attention, for their time, for their commitment to you and whatever you have to promote. Here are 10 ideas you can use today to become a Soundbite Genius…

1. Choose the right words.

Sound bites are the lightning flashes of who you are and the message you want to get across. To say what you mean and mean what you say, develop your sound bites word for word. The process of developing your sound bitesis about peeling away the unnecessary to arrive at the essential. But before you peel….

2. Acknowledge 6 of the most important things in stories and life: beauty, poetry, music, timing, truth and nuance.

As a coach, I’m immersed in the squeezing down of concepts into a few pithy phrases that catch attention. Recently, I was talking to a client whose stories were already sifted into simplicity. That day I read a quote on the internet that said, “Simplify things to their simplest form, but no simpler.” She had. But the result was more like pulp than ripe fruit. I asked for the expanded version so I could taste their full flavor and help her decide how they should be juiced down. Read the rest of the 10 tips here

Category: Media Coaching, Sound Bites
Tags: Harrowisim, Susan Harrow