Using Sound Bites to Get on Oprah & Other Top Talk Shows

susanharrow | January 22, 2008

Most people underestimate the necessity of having snappy, sincere soundbites prepared when the producer of any national TV show calls. Their call to you is to find out if you qualify to be a guest–or not. This teleclass will cover what you need to know to be sure you’re ready when the opportunity arrives.
How to [...]

Once you make a mistake in print or on live radio or TV it’s forever etched in the national consciousness

susanharrow | January 16, 2008

Amy Fisher has made a lot of mistakes. Most recently, Amy Fisher and her estranged husband, Lou Bellera, made a porn video which he sold to Red Light District Video (the company also distributed the 1 NIGHT IN PARIS DVD starring Paris Hilton). The Fisher and Bellera video is already available on the Internet, much [...]

Soundbite Blunders to Avoid

susanharrow | January 15, 2008

1. Use a General Bio.
Soundbiting starts even before you appear on a TV or radio show. Your bio is the first introduction to you and it’s your first soundbite–even though you’re not the one to say it. Most people leave this introduction up to the TV or radio host and that’s their first mistake. Controlling [...]