What Can You Do When Your Press Release Fails?
susanharrow | May 20, 2008
You send out a press release and expect your phone to ring and your voicemail box to be full of media folk eager to interview you. When nothing happens you wonder what went wrong.
C.W. Ceran says, “Genius is the ability to reduce the complicated to the simple.” You’re doing this every time you write a press release. The simpler the better. Many people think that you should load as much information in the press release as possible. Nope. The press release is merely a teaser to get an editor or producer to call.
