Posted By susanharrow on May 20, 2008

You send out a press release and expect your phone to ring and your voicemail box to be full of media folk eager to interview you. When nothing happens you wonder what went wrong.

C.W. Ceran says, “Genius is the ability to reduce the complicated to the simple.” You’re doing this every time you write a press release. The simpler the better. Many people think that you should load as much information in the press release as possible. Nope. The press release is merely a teaser to get an editor or producer to call.

When you find you’re not getting a response, experiment.

1. Change the headline.
If your headline isn’t “grabby” the media often assumes your copy will follow suit. They don’t want to have to search for a good idea. Show them that you have one right away.

2. Switch perspectives.
Write the release from another point of view.

3. Do research.
Facts, stats, surveys are a shorthand for “new” information. They also highlight the fact that you’re a person who is savvy enough to understand that news is made by good packaging. When you collect the data that’s necessary to make a point that perhaps hasn’t been apparent before, you’re demonstrating that you are someone who has something interesting to say.

Read more about how to make your press release one that makes the media call you here: http://www.prsecrets.com/sss/085.html

Category: Marketing & Publicity, Publicity
Tags: Press Release