60 Second Sound Bite Secret #8

| May 13, 2010

Welcome to 60 Second Sound Bite Secrets   Your weekly guide to speaking from your center with confidence, calm, and enthusiasm.       How Does Media Coaching Work? I media coach and develop marketing strategies for executives, entrepreneurs, authors and speakers. Which means I prepare you for media attention. I help to ensure that [...]

Why The Media Hate You Joe Public

| May 13, 2010

How can I find you? Most people didn’t give me their full contact information. I know this sounds ludicrous, but not only did people not include their website or phone number, but they often had a gmail, hotmail or other free account so even when I tried to Google them I couldn’t find their website. Maddening. One PR person didn’t even leave her name! (This frightens me deeply).

Please give the media every single option you have to get in touch with you and let them choose the medium they prefer. Include your phone, cell, email, website, blog, facebook, and a direct link to your media page. And, need I say it, your full name?

60 Second Sound Bite Secret #7

| May 7, 2010

Welcome to 60 Second Sound Bite Secrets   Your weekly guide to speaking from your center with confidence, calm, and enthusiasm.   Your foundational soundbite: Why you do what you do         How Does Media Coaching Work? I media coach and develop marketing strategies for executives, entrepreneurs, authors and speakers. Which means I [...]

60 Second Sound Bite Secret #6

| May 1, 2010

Welcome to 60 Second Sound Bite Secrets   Your weekly guide to speaking from your center with confidence, calm, and enthusiasm.   Creating your tag line: The essence of your business       How Does Media Coaching Work? I media coach and develop marketing strategies for executives, entrepreneurs, authors and speakers. Which means I prepare [...]