susanharrow | December 20, 2010
Recently John Stevens, a 7th dan Aikikai and Buddhist priest came to our dojo, Bay Marin Aikido. Stevens, who has written over thirty books on Buddhism, Aikido and Asian culture, is considered one of the foremost authorities on Aikido. The experience was enriching, wild-hearted and intense. Beginners and experienced Aikidokas (Aikido practitioners) were challenged by [...]
Category: Thought Leader |
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Tags: Self Esteem
susanharrow | December 13, 2010
I’m bronzed and relaxed. Recently I media trained Dr. Brian Alman Ph.D in clinical psychology on the beach in San Diego. This was a first for me as sand, sea and sound bites don’t usually go together. I loved it! The beach is where he does his private sessions. All day. He does 20 [...]
Category: Public Relations |
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Tags: Media Training, Sound Bites
susanharrow | December 13, 2010
On the way to Philadelphia for the holiday I met a stewardess who made my day, and inspired me to reflect on what I wanted to bring to bear for the new year. First, she soothed the ruffled feathers of my sweetie. We were flying first class and were a bit late to the gate [...]
Category: Image, Marketing & Publicity |
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Tags: Success
GuestContributor | December 11, 2010
By guest contributor Dan Janal Do you make these mistakes with your press releases? Good press releases can be worth their weight in gold. A bad press release is as valuable as Fool’s Gold. Be sure you don’t make these blunders when you write your media release. 1. Bury the lead. People want to know [...]
Category: Book Publicity & Marketing, Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Public Relations, Publicity |
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Tags: free publicity, Press Release, sell products
susanharrow | December 11, 2010
Something crazy happened this weekend. My sweetie and I got two new kittens. We had decided to wait until the spring to choose kittens from the pound, but when a woman aikidoka at my dojo told me about two strays that showed up on a friend of her’s doorstep I knew we had to see [...]
Category: Book Publicity & Marketing, Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Publicity |
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Tags: Facebook, free publicity
susanharrow | December 10, 2010
I know why reporters and producers can’t stand people trying to get on their shows and in their publications. They are SO annoying! I remember the cartoon character Charlie Brown saying, “I love humanity, it’s people I can’t stand.” That’s the way I feel at this moment. I was kind of shocked at some of [...]
Category: Entrepreneurs PR, Promotion, Public Relations, Image, Marketing & Publicity, Media Appearances, Media Coaching, Pitching the Media |
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Tags: Media Training, sound bite training
susanharrow | December 8, 2010
I have an Italian temper that I’ve worked my whole life to transmute from lead to gold, but I’m so mad I could scream like they do in those horror films. My sweetie and I have tended to variety of trees planted against the back yard fence – Cypress, Pear, Lavatara, Sambuca, beautiful and full, [...]
Category: Image, Media Coaching |
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Tags: Media Training
susanharrow | December 6, 2010
It’s intense. The story, which includes deception, sex, celebrities, heiresses, spiritual leaders, gambling and lots and lots of money is unsettling. The challenge is to find the core of the story while telling the truth — no matter how hard, ugly or disturbing. My client is risking everything so other people won’t get hurt like [...]
Category: Celebrities & The Media, Image, Media Coaching, Publicity, Thought Leader |
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Tags: media, Media Training, Public Image
susanharrow | December 5, 2010
Knowing how valuable it is to get in O, consider your competition and understand that, like The Oprah Winfrey Show, the standards at the magazine are some of the toughest in the industry. O prides itself in being a publication that values beauty, courage, attention to the finer points of relationships, and people doing amazing [...]
Category: Marketing & Publicity, Oprah, Pitching the Media |
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Tags: O Magazine, Oprah Effect, Oprah Winfrey
susanharrow | December 4, 2010
I spoke at a Film Angels event, a program that matches filmmakers with venture capitalists who want to support the film industry — while making a profit. My topic was how to present, pitch, package and publicize yourself and your film. There’s ample money out there, but not so many projects get funded. It’s not [...]
Category: Entrepreneurs PR, Promotion, Public Relations, Image, Marketing & Publicity |
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Tags: Public Image