susanharrow | September 3, 2010
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully.
Here is the before:
EAT PRAY LOVE YOURSELF
SPIRITUAL TRAVEL COMPANY GETS ON THE MAP
LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ founder, Greg Roach, hardly seems [...]
susanharrow | June 7, 2010
Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so.
A while back I heard an interview with New [...]
Virginia | April 9, 2010
In my more than 27 years of helping people write and publish books I’ve found that, despite all the big benefits of having a book, almost everybody needs help getting started with the actual writing and keeping it going until the book is done.
susanharrow | February 24, 2010
Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?
You may not think so, but Facebook is the answer. There is a critical gap in most people’s Facebook strategies — if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it’s not well known that fan pages can be automated and set up to be income generators. Here’s how.
susanharrow | February 6, 2010
Getting a corporate sponsorship is one of the best ways to fund your business venture, get PR and sell products. Find out how from someone who has done it successfully for years and is beloved by his sponsors.
Imagine this. What if in less than 18 months, you could accomplish the following without using a penny of your own?
susanharrow | November 18, 2009
The moment you decide to write a book you can begin to leverage that fact to attract new clients and revenue. All you need to start is a good working title.
susanharrow | June 10, 2008
Can’t get your book chosen for Oprah’s book club? Try the UK.
An English couple are proving to be the Oprah equivalent. Read about some of the lucky British “Oprah” winners here: http://bookchase.blogspot/2008/06/richard-judy-and-oprah.htm.
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susanharrow | August 30, 2006
I came across an interesting op-ed piece by a noted Russian columnist on the confession by Pulitzer Prize Winning Gunter Grass’ statement that he had served in the Waffen SS in 1945.
Even in this day and age, this astounding confession is disturbing especially in light of his anti-facist novel ‘The Tin Drum’. What’s just as bothersome is it is seemingly tied (as the columnist opined) to the notion that Grass made this confession at the same time his publisher is hoping for big sales with his book ‘Peeling the Onion’.
susanharrow | August 21, 2006
Congratulations to Glenda Watson Hyatt for winning the Mega Marketing Makeover Contest. Glenda is author of the upcoming book: I’ll Do It Myself: A Collection of Memories from a Woman Living with Cerebral Palsy. I have jump started her Marketing Makeover with a copy of Get a 6-Figure Book Advance and the Women Supersaver Bundle.
susanharrow | January 3, 2006
When I see Malcolm Gladwell all I can think about is his bad hair. I know he’s come up with thought provoking concepts. But all those go out the window in a haze of hair.
Several clients have written or called me mystified. “The books ‘Blink’ and ‘The Tipping Point’ were so fascinating, but then I heard Gladwell speak….”
Thu, Sep 9, 6:24 pm
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