Secrets of the Publicity Superstars

| February 4, 2012

  In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how [...]

Media Coaching Tips for Anthony Weiner – Twitter Photo Scandal

| June 5, 2011

            1. Don’t deny the obvious. How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his [...]

Sound Bite Slip Ups

| February 8, 2011

We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is [...]

I’m media coaching a client who is a whistle blower

| December 6, 2010

It’s intense. The story, which includes deception, sex, celebrities, heiresses, spiritual leaders, gambling and lots and lots of money is unsettling. The challenge is to find the core of the story while telling the truth — no matter how hard, ugly or disturbing. My client is risking everything so other people won’t get hurt like [...]

Publicity is a nutty business

| December 2, 2010

You never know what is going to be sticky to the media — until you try it. Sometimes it’s the first thing you send out, sometimes it’s the hundredth. I know people don’t like to hear that, but this is the truth. Consistency is one key. Trying new ideas and angles and finding current trends [...]

Justin Bieber’s Shiny New Nails: Move Over Lady Gaga

| November 10, 2010

Justin Bieber pimple products, Justin Bieber perfume, Justin Bieber nailpolish. Who wants to be Justin Bieber? Apparently anyone who is a tween. With 6 million Twitter fans, trailing Lady Gaga at 7 million, it seems that the tween world is beyond a bit obsessed with Bieber. And we’re not talking about his music, or his [...]

Why The Media Hate You Joe Public

| May 13, 2010

How can I find you? Most people didn’t give me their full contact information. I know this sounds ludicrous, but not only did people not include their website or phone number, but they often had a gmail, hotmail or other free account so even when I tried to Google them I couldn’t find their website. Maddening. One PR person didn’t even leave her name! (This frightens me deeply).

Please give the media every single option you have to get in touch with you and let them choose the medium they prefer. Include your phone, cell, email, website, blog, facebook, and a direct link to your media page. And, need I say it, your full name?

The Not So Dumb Blond Club: The likability Factor

| December 3, 2006

Diane, who has the faint aura of a Grace Kelly, cool and calm, yet admired for her aplomb, was respected as a reporter on 60 Minutes. She’s become more of a gal pal as the co-anchor, with Charlie Gibson (who left a few months ago), of Good Morning America, yet retains her distance. We don’t want her to be too chummy with guests–it’s a bit like sleeping with the enemy. We want her to be able to get the story even if it’s no 60 Minutes undercover revelation, without being pushy or a pushover. We like her because we know she’s smart. As a bonus she’s got a talented husband, Mike Nichols, and she’s paid her dues. But that’s doesn’t really explain the likability factor….

Bill Clinton’s Image Control – Cigars & War

| September 8, 2006

According to the New York Post, Bill Clinton is demanding changes to several scenes in the 9/11 drama set to air on Sunday and Monday on ABC.

Clinton says there are scenes that misrepresent his role in pursuing Osama bin Laden. The letter obtained by the Post from Bruce Lindsey, head of the Clinton Foundation, states that “the content of this drama is factually and incontrovertibly inaccurate” and calls for ABC to correct the errors or pull the drama entirely.

Steve Irwin, The Crocodile Hunter is Dead

| September 6, 2006

I’m deeply saddened by the news of Steve’s death due to the barb of a stingray’s tail to his heart. While diving off the north Queensland coast he swam over a sting ray and met his end during the filming of a documentary called ‘The Ocean’s Deadliest’. Steve, an Australian naturalist and conservationist exemplified what it’s like to live with passion and purpose, what Gandhi called “My life is my message.” His enthusiasm for animals, people, and children always made me wide-eyed. Where did this guy get his energy? It’s a great loss that such a magnanimous spirit is no longer on this earth.