Archive for the ‘Celebrities & The Media’ Category

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James Bond and beer? Bad move Bond. James Bond drinking beer is a fall from grace as the sophisticated spy we know and love for his elegance and glam. Famed for his signature beverage of a vodka martini “shaken, not stirred,” Bond has stooped to swilling beer for a purported 45 million dollar marketing deal [...]

posted by on Book Publicity & Marketing, Celebrities & The Media, Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Media Appearances, Pitching the Media, Public Relations, Publicity

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  In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how [...]

posted by on Celebrities & The Media, Marketing & Publicity, Media Appearances, Media Coaching, Public Relations, Publicity

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            1. Don’t deny the obvious. How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his [...]

Sound Bite Slip Ups

Feb
2011
08

posted by on Celebrities & The Media, Entrepreneurs PR, Promotion, Public Relations, Image, Marketing & Publicity, Media Appearances, Media Coaching, Pitching the Media, Public Relations, Publicity, Sound Bites

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We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is [...]

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It’s intense. The story, which includes deception, sex, celebrities, heiresses, spiritual leaders, gambling and lots and lots of money is unsettling. The challenge is to find the core of the story while telling the truth — no matter how hard, ugly or disturbing. My client is risking everything so other people won’t get hurt like [...]

posted by on Book Publicity & Marketing, Celebrities & The Media, Marketing & Publicity, Publicity

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You never know what is going to be sticky to the media — until you try it. Sometimes it’s the first thing you send out, sometimes it’s the hundredth. I know people don’t like to hear that, but this is the truth. Consistency is one key. Trying new ideas and angles and finding current trends [...]

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Justin Bieber pimple products, Justin Bieber perfume, Justin Bieber nailpolish. Who wants to be Justin Bieber? Apparently anyone who is a tween. With 6 million Twitter fans, trailing Lady Gaga at 7 million, it seems that the tween world is beyond a bit obsessed with Bieber. And we’re not talking about his music, or his [...]

posted by on Celebrities & The Media, Image, Media Appearances, Media Coaching, Sound Bites

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How can I find you? Most people didn’t give me their full contact information. I know this sounds ludicrous, but not only did people not include their website or phone number, but they often had a gmail, hotmail or other free account so even when I tried to Google them I couldn’t find their website. Maddening. One PR person didn’t even leave her name! (This frightens me deeply).

Please give the media every single option you have to get in touch with you and let them choose the medium they prefer. Include your phone, cell, email, website, blog, facebook, and a direct link to your media page. And, need I say it, your full name?

posted by on Celebrities & The Media, Media Appearances

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Diane, who has the faint aura of a Grace Kelly, cool and calm, yet admired for her aplomb, was respected as a reporter on 60 Minutes. She’s become more of a gal pal as the co-anchor, with Charlie Gibson (who left a few months ago), of Good Morning America, yet retains her distance. We don’t want her to be too chummy with guests–it’s a bit like sleeping with the enemy. We want her to be able to get the story even if it’s no 60 Minutes undercover revelation, without being pushy or a pushover. We like her because we know she’s smart. As a bonus she’s got a talented husband, Mike Nichols, and she’s paid her dues. But that’s doesn’t really explain the likability factor….

posted by on Celebrities & The Media, Entrepreneurs PR, Promotion, Public Relations, Image

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According to the New York Post, Bill Clinton is demanding changes to several scenes in the 9/11 drama set to air on Sunday and Monday on ABC.

Clinton says there are scenes that misrepresent his role in pursuing Osama bin Laden. The letter obtained by the Post from Bruce Lindsey, head of the Clinton Foundation, states that “the content of this drama is factually and incontrovertibly inaccurate” and calls for ABC to correct the errors or pull the drama entirely.

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