susanharrow | September 3, 2010

What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully.
 
 Here is the before:   

EAT PRAY LOVE YOURSELF
SPIRITUAL TRAVEL COMPANY GETS ON THE MAP
LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ founder, Greg Roach, hardly seems [...]

Category: Book Publicity & Marketing, Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Pitching the Media, Public Relations, Publicity | No Comments »
Tags: ABC News, Good Morning America, media, Press Release, sell books, sell products, Time Magazine, USA Today

susanharrow | August 10, 2010

Lisa Sasevich is called the Queen of Sales Conversion for good reason. She’s living proof that her system works as just eighteen months ago she was running a business that earned 130k in sales. At that time she had two toddlers and a husband who was on a fellowship to become a cardiothoracic surgeon. Today, [...]

Category: Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Public Relations, Publicity | No Comments »
Tags: Free Teleseminar, Free webinar, Teleseminar

susanharrow | June 7, 2010

Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so.
A while back I heard an interview with New [...]

Category: Book Publicity & Marketing, Entrepreneurs PR, Promotion, Public Relations, Image, Marketing & Publicity, Media Appearances, Media Coaching, Publicity, Sound Bites | No Comments »
Tags: media, Media Training, NPR, radio, Radio Shows, sell books, Sound Bites

susanharrow | February 24, 2010

Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?

You may not think so, but Facebook is the answer. There is a critical gap in most people’s Facebook strategies — if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it’s not well known that fan pages can be automated and set up to be income generators. Here’s how.

Category: Book Publicity & Marketing, Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Public Relations, Publicity, Social Networking PR | No Comments »
Tags: Facebook, sell books, sell products

susanharrow | March 3, 2009

Paul Polak’s enterprises have made over 200 million dollars. But he isn’t chasing after existing markets, he’s creating new ones — virgin markets as he calls them, in the most unlikely of places. Places where people earn less than $1 a day. Polak’s premise is founded on his sound experience at International Development Enterprises (IDE), [...]

Category: Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity | No Comments »
Tags: Get Clients

susanharrow | January 4, 2009

I have to admit, I wasn’t convinced that corporate sponsorships were right for me–until I listened to the teleseminar that Brendon Burchard gave yesterday. I was under the impression that to get a corporate sponsor I had to go on the road and do tons TV appearances and speaking engagements which I didn’t want to [...]

Category: Entrepreneurs PR, Promotion, Public Relations | No Comments »
Tags: Corporate Sponsors

susanharrow | August 29, 2008

Grand Sized Publici-Tea October 17, 2008// < ![CDATA[
var so = new SWFObject("http://prsecrets.com/player/playerMini.swf", "mymovie", "75", "30", "7", "#FFFFFF");
so.addVariable("autoPlay", "no");
so.addVariable("soundPath", "http://prsecrets.com/audio/publicitea.mp3");
so.write("flashPlayer");
// ]]>
Save October 17 from 12:30 – 5 p.m. to Learn from Nancy Juetten, publicist, newspaper columnist, speaker and Me
“Nancy and Susan are a [...]

Category: Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Oprah, Public Relations, Publicity | No Comments »
Tags: Publicist

susanharrow | April 7, 2008

I was reading the Wall Street Journal and the New York Times at my parents’ house on Easter Sunday and was struck by two articles on two different approaches to PR. That of Lauren Conrad, the 15 second scrabbler attempting to manufacture fame, and Eckhart Tolle, who embodies the dignified organic approach. Conrad is the MTV reality star of “The Hills” who is scuttling to build a brand around her image. So far, not many people are buying her credibility or her products.

Category: Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Publicity | No Comments »
Tags: Public Image

susanharrow | February 14, 2008

Words matter.
In just a few words David Neagle, Million Dollar Income Acceleration Mentor, changed my mind.
On February 19, David is going to be my guest on a complimentary teleseminar about how to make a quantum leap to earn 7 figures. In the teleseminar, he is offering a free evaluation and consulting session so I thought [...]

Category: Entrepreneurs PR, Promotion, Public Relations | No Comments »
Tags: Consulting, Get Clients, Products, Sound Bites, Teleseminar

susanharrow | June 22, 2007

Getting featured in O, the Oprah Magazine, is like winning the Academy Award. It’s a distinction that validates your product like no other publication.

In fact, getting featured in O helped raise one entrepreneur’s sales by 60% in just 30 days. But that was just the tip of the iceberg. The mention brought much needed awareness to a cause close to her heart–breast cancer. Thanks to O, The Oprah Magazine the issue is now visible on a grand scale.

Category: Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Oprah, Publicity | No Comments »
Tags: O Magazine, Oprah Winfrey