Do You Wish You Were Golden?

| February 9, 2011

So many people wrote in that they were disappointed that they missed the deadline to join my new course called “Your Signature Sound Bites™: How to Convey The Right Messages To Get What You Want” that I’m opening enrollment for another 72 hours. Go here to see what you get. We already have a fantastic [...]

Sound Bite Slip Ups

| February 8, 2011

We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is [...]

Change Your Business, Change Your Life: 5 Questions to Transform Your Bottom Line

| December 13, 2010

On the way to Philadelphia for the holiday I met a stewardess who made my day, and inspired me to reflect on what I wanted to bring to bear for the new year. First, she soothed the ruffled feathers of my sweetie. We were flying first class and were a bit late to the gate [...]

Give producers and reporters that warm fuzzy feeling

| December 10, 2010

I know why reporters and producers can’t stand people trying to get on their shows and in their publications. They are SO annoying! I remember the cartoon character Charlie Brown saying, “I love humanity, it’s people I can’t stand.” That’s the way I feel at this moment. I was kind of shocked at some of [...]

I’m a bad Buddhist

| December 8, 2010

I have an Italian temper that I’ve worked my whole life to transmute from lead to gold, but I’m so mad I could scream like they do in those horror films. My sweetie and I have tended to variety of trees planted against the back yard fence – Cypress, Pear, Lavatara, Sambuca, beautiful and full, [...]

I’m media coaching a client who is a whistle blower

| December 6, 2010

It’s intense. The story, which includes deception, sex, celebrities, heiresses, spiritual leaders, gambling and lots and lots of money is unsettling. The challenge is to find the core of the story while telling the truth — no matter how hard, ugly or disturbing. My client is risking everything so other people won’t get hurt like [...]

Are you properly packaging yourself?

| December 4, 2010

I spoke at a Film Angels event, a program that matches filmmakers with venture capitalists who want to support the film industry — while making a profit. My topic was how to present, pitch, package and publicize yourself and your film. There’s ample money out there, but not so many projects get funded. It’s not [...]

Justin Bieber’s Shiny New Nails: Move Over Lady Gaga

| November 10, 2010

Justin Bieber pimple products, Justin Bieber perfume, Justin Bieber nailpolish. Who wants to be Justin Bieber? Apparently anyone who is a tween. With 6 million Twitter fans, trailing Lady Gaga at 7 million, it seems that the tween world is beyond a bit obsessed with Bieber. And we’re not talking about his music, or his [...]

5 Big Media Appearance Mistakes You Don’t Want to Make

| June 7, 2010

Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with [...]

Why The Media Hate You Joe Public

| May 13, 2010

How can I find you? Most people didn’t give me their full contact information. I know this sounds ludicrous, but not only did people not include their website or phone number, but they often had a gmail, hotmail or other free account so even when I tried to Google them I couldn’t find their website. Maddening. One PR person didn’t even leave her name! (This frightens me deeply).

Please give the media every single option you have to get in touch with you and let them choose the medium they prefer. Include your phone, cell, email, website, blog, facebook, and a direct link to your media page. And, need I say it, your full name?