susanharrow | September 3, 2010
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully.
Here is the before:
EAT PRAY LOVE YOURSELF
SPIRITUAL TRAVEL COMPANY GETS ON THE MAP
LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ founder, Greg Roach, hardly seems [...]
susanharrow | August 10, 2010
Lisa Sasevich is called the Queen of Sales Conversion for good reason. She’s living proof that her system works as just eighteen months ago she was running a business that earned 130k in sales. At that time she had two toddlers and a husband who was on a fellowship to become a cardiothoracic surgeon. Today, [...]
susanharrow | July 7, 2010
I’m shocked. I can’t believe the kind of responses I had to sift through to find a few good experts for the stories I’m writing for the Huffington Post and Psychology Today.
I’ve always had sympathy for the press given that they need to deal with people who are inexperienced, but the level of sloppiness, casual, “I’m your friendy wendy” attitude, and simple inability to follow directions stunned me. Here are a few pet-peeves that I share with journalists and producers who deal with this on a scale one hundred times greater than I do.
susanharrow | June 7, 2010
Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so.
A while back I heard an interview with New [...]
Virginia | April 9, 2010
In my more than 27 years of helping people write and publish books I’ve found that, despite all the big benefits of having a book, almost everybody needs help getting started with the actual writing and keeping it going until the book is done.
susanharrow | February 24, 2010
Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?
You may not think so, but Facebook is the answer. There is a critical gap in most people’s Facebook strategies — if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it’s not well known that fan pages can be automated and set up to be income generators. Here’s how.
susanharrow | February 6, 2010
Getting a corporate sponsorship is one of the best ways to fund your business venture, get PR and sell products. Find out how from someone who has done it successfully for years and is beloved by his sponsors.
Imagine this. What if in less than 18 months, you could accomplish the following without using a penny of your own?
susanharrow | January 3, 2010
By Guest and Teleseminar Expert Dr. Jeanne S. Hurlbert
When I show businesspeople what surveys can do, the result is always the same.
Suddenly, they see that this “scientific tool” they thought was about as cuddly as a stethoscope can connect them with their customers, building the bond and trust they so desperately seek.
Suddenly, they [...]
susanharrow | March 3, 2009
Paul Polak’s enterprises have made over 200 million dollars. But he isn’t chasing after existing markets, he’s creating new ones — virgin markets as he calls them, in the most unlikely of places. Places where people earn less than $1 a day. Polak’s premise is founded on his sound experience at International Development Enterprises (IDE), [...]
susanharrow | August 29, 2008
Grand Sized Publici-Tea October 17, 2008// < ![CDATA[
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Save October 17 from 12:30 – 5 p.m. to Learn from Nancy Juetten, publicist, newspaper columnist, speaker and Me
“Nancy and Susan are a [...]
Mon, Sep 6, 5:34 pm
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