susanharrow | February 4, 2012
In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how [...]
susanharrow | June 5, 2011
1. Don’t deny the obvious. How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his [...]
susanharrow | February 9, 2011
So many people wrote in that they were disappointed that they missed the deadline to join my new course called “Your Signature Sound Bites™: How to Convey The Right Messages To Get What You Want” that I’m opening enrollment for another 72 hours. Go here to see what you get. We already have a fantastic [...]
susanharrow | February 8, 2011
We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is [...]
susanharrow | December 10, 2010
I know why reporters and producers can’t stand people trying to get on their shows and in their publications. They are SO annoying! I remember the cartoon character Charlie Brown saying, “I love humanity, it’s people I can’t stand.” That’s the way I feel at this moment. I was kind of shocked at some of [...]
susanharrow | December 1, 2010
Or do you find yourself searching for strands of something intelligent to say. Or do you ramble or say things you wish to God you hadn’t. If only there was an erase button for the words that flew out of your mouth. If you don’t have your sound bites planned — and give the reporter [...]
susanharrow | November 21, 2010
In this new age of media 3.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call [...]
susanharrow | June 7, 2010
Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with [...]
susanharrow | May 13, 2010
How can I find you? Most people didn’t give me their full contact information. I know this sounds ludicrous, but not only did people not include their website or phone number, but they often had a gmail, hotmail or other free account so even when I tried to Google them I couldn’t find their website. Maddening. One PR person didn’t even leave her name! (This frightens me deeply).
Please give the media every single option you have to get in touch with you and let them choose the medium they prefer. Include your phone, cell, email, website, blog, facebook, and a direct link to your media page. And, need I say it, your full name?
Fri, Feb 10, 5:36 am
|
|
Subscribe to Susan’s Blog RSSProudly Powered by WordPress | Theme by The Cloisters | Entries RSS Comments RSS
