Archive for the ‘Media Coaching’ Category

posted by on Book Publicity & Marketing, Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Media Coaching, Pitching the Media, Public Relations, Publicity, Sound Bites

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When you register for Brendon Burchard’s Expert Academy through my link here: https://burchardgroup.infusionsoft.com/go/ea5live/SusanH. Yup. You heard it right. If you sign up for Brendon’s course I’ll give you the Your Signature Sound Bites Course for Zip, Gatz, Nada, Nothing – INCLUDING 10 weeks of group media coaching with Alison Luterman and 3 months of Q&A [...]

posted by on Celebrities & The Media, Marketing & Publicity, Media Appearances, Media Coaching, Public Relations, Publicity

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            1. Don’t deny the obvious. How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his [...]

posted by on Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Media Appearances, Media Coaching, Public Relations, Publicity, Sound Bites

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posted by on Entrepreneurs PR, Promotion, Public Relations, Image, Marketing & Publicity, Media Appearances, Media Coaching, Public Relations, Publicity, Sound Bites

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So many people wrote in that they were disappointed that they missed the deadline to join my new course called “Your Signature Sound Bites™: How to Convey The Right Messages To Get What You Want” that I’m opening enrollment for another 72 hours. Go here to see what you get. We already have a fantastic [...]

Sound Bite Slip Ups

Feb
2011
08

posted by on Celebrities & The Media, Entrepreneurs PR, Promotion, Public Relations, Image, Marketing & Publicity, Media Appearances, Media Coaching, Pitching the Media, Public Relations, Publicity, Sound Bites

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We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is [...]

posted by on Entrepreneurs PR, Promotion, Public Relations, Image, Marketing & Publicity, Media Appearances, Media Coaching, Pitching the Media

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I know why reporters and producers can’t stand people trying to get on their shows and in their publications. They are SO annoying! I remember the cartoon character Charlie Brown saying, “I love humanity, it’s people I can’t stand.” That’s the way I feel at this moment. I was kind of shocked at some of [...]

posted by on Image, Media Coaching

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I have an Italian temper that I’ve worked my whole life to transmute from lead to gold, but I’m so mad I could scream like they do in those horror films. My sweetie and I have tended to variety of trees planted against the back yard fence – Cypress, Pear, Lavatara, Sambuca, beautiful and full, [...]

posted by on Celebrities & The Media, Image, Media Coaching, Publicity, Thought Leader

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It’s intense. The story, which includes deception, sex, celebrities, heiresses, spiritual leaders, gambling and lots and lots of money is unsettling. The challenge is to find the core of the story while telling the truth — no matter how hard, ugly or disturbing. My client is risking everything so other people won’t get hurt like [...]

posted by on Book Publicity & Marketing, Marketing & Publicity, Media Appearances, Media Coaching, Public Relations, Publicity, Sound Bites

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Or do you find yourself searching for strands of something intelligent to say. Or do you ramble or say things you wish to God you hadn’t. If only there was an erase button for the words that flew out of your mouth. If you don’t have your sound bites planned — and give the reporter [...]

posted by on Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Media Appearances, Media Coaching, Public Relations, Sound Bites

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In this new age of media 3.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call [...]

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