Archive for the ‘Pitching the Media’ Category
In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how [...]
When you register for Brendon Burchard’s Expert Academy through my link here: https://burchardgroup.infusionsoft.com/go/ea5live/SusanH. Yup. You heard it right. If you sign up for Brendon’s course I’ll give you the Your Signature Sound Bites Course for Zip, Gatz, Nada, Nothing – INCLUDING 10 weeks of group media coaching with Alison Luterman and 3 months of Q&A [...]
It’s often not easy to score such major media coverage – particularly if you can’t afford a top PR firm to pitch you to the media. The absolute easiest time to get publicity is when a journalist or producer has already decided they’re doing a story on your subject and actively seeking people like you [...]
Do you want to know how to boost your business 60% or more in the blink of an eye? Get into O, The Oprah Magazine. Oprah’s high visibility, super popular magazine that is read avidly by over 2.6 million. But get this, the pass on rate is estimated to be 6 people per issue. That [...]
We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is [...]
I know why reporters and producers can’t stand people trying to get on their shows and in their publications. They are SO annoying! I remember the cartoon character Charlie Brown saying, “I love humanity, it’s people I can’t stand.” That’s the way I feel at this moment. I was kind of shocked at some of [...]
Knowing how valuable it is to get in O, consider your competition and understand that, like The Oprah Winfrey Show, the standards at the magazine are some of the toughest in the industry. O prides itself in being a publication that values beauty, courage, attention to the finer points of relationships, and people doing amazing [...]
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully. Here is the before: EAT PRAY LOVE YOURSELF SPIRITUAL TRAVEL COMPANY GETS ON THE MAP LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ [...]
I don’t do this very often, but today’s tips are from author & TV personality Lisa Daily who has done over 1000 media interviews. That’s no small accomplishment. Though we’ve been colleagues now for several years, worked together, brainstormed projects, done teleclasses in tandem, we hadn’t met. I jetted over to Book Passage, our local [...]
Recently, a woman returned the Oprah 3CD pack I’d done with the Publicity Hound Joan Stewart. For the teleclass we’d asked people to send in their pitches to get on Oprah, chose the few most promising and put them in the hot seat with me coaching them to hone their stories to be Oprah ready.
The returner said that I hadn’t found the right pitches for those people as another media coach she’d heard could do. I know the media coach she’s talking about and those people never learn to create their own soundbites or pitches when they leave his seminars.
