susanharrow | September 3, 2010
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully.
Here is the before:
EAT PRAY LOVE YOURSELF
SPIRITUAL TRAVEL COMPANY GETS ON THE MAP
LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ founder, Greg Roach, hardly seems [...]
susanharrow | August 10, 2010
Lisa Sasevich is called the Queen of Sales Conversion for good reason. She’s living proof that her system works as just eighteen months ago she was running a business that earned 130k in sales. At that time she had two toddlers and a husband who was on a fellowship to become a cardiothoracic surgeon. Today, [...]
susanharrow | February 24, 2010
Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?
You may not think so, but Facebook is the answer. There is a critical gap in most people’s Facebook strategies — if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it’s not well known that fan pages can be automated and set up to be income generators. Here’s how.
susanharrow | February 6, 2010
Getting a corporate sponsorship is one of the best ways to fund your business venture, get PR and sell products. Find out how from someone who has done it successfully for years and is beloved by his sponsors.
Imagine this. What if in less than 18 months, you could accomplish the following without using a penny of your own?
susanharrow | August 29, 2008
Grand Sized Publici-Tea October 17, 2008// < ![CDATA[
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so.write("flashPlayer");
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Save October 17 from 12:30 – 5 p.m. to Learn from Nancy Juetten, publicist, newspaper columnist, speaker and Me
“Nancy and Susan are a [...]
susanharrow | May 4, 2006
In an interview for CIO, Bran Ferren executive vice president for creative technology and R&D at Walt Disney Imagineering in Glendale, Calif., says, “The Web is a storytelling medium. Most people function in a storytelling mode. It’s the way we communicate ideas, richly, as well as how we structure our thoughts.”
“As well as how we structure our thoughts”-that’s an interesting statement.
Tell me more about that.
susanharrow | April 24, 2006
They call it: “Word-of-Mouth programs for some of the best products and services in the market today.” But is that just a fancy way to say that buying buzz is ok? Word of mouth marketing has been around a long time–real buzz. www.Bzzagent.com, a firm based in Boston “hires” people (30,000 volunteer brand evangelists – or BzzAgents ) by giving them free samples of products to try and then tell their friends, acquaintances and strangers about. The “testers” say that they like being on the cutting edge of talking about new and exciting stuff.
Mon, Sep 6, 5:20 pm
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