susanharrow | September 3, 2010
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully.
Here is the before:
EAT PRAY LOVE YOURSELF
SPIRITUAL TRAVEL COMPANY GETS ON THE MAP
LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ founder, Greg Roach, hardly seems [...]
susanharrow | August 10, 2010
Lisa Sasevich is called the Queen of Sales Conversion for good reason. She’s living proof that her system works as just eighteen months ago she was running a business that earned 130k in sales. At that time she had two toddlers and a husband who was on a fellowship to become a cardiothoracic surgeon. Today, [...]
susanharrow | June 7, 2010
Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so.
A while back I heard an interview with New [...]
susanharrow | February 24, 2010
Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?
You may not think so, but Facebook is the answer. There is a critical gap in most people’s Facebook strategies — if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it’s not well known that fan pages can be automated and set up to be income generators. Here’s how.
susanharrow | August 29, 2008
Grand Sized Publici-Tea October 17, 2008// < ![CDATA[
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Save October 17 from 12:30 – 5 p.m. to Learn from Nancy Juetten, publicist, newspaper columnist, speaker and Me
“Nancy and Susan are a [...]
susanharrow | May 20, 2008
You send out a press release and expect your phone to ring and your voicemail box to be full of media folk eager to interview you. When nothing happens you wonder what went wrong.
C.W. Ceran says, “Genius is the ability to reduce the complicated to the simple.” You’re doing this every time you write a press release. The simpler the better. Many people think that you should load as much information in the press release as possible. Nope. The press release is merely a teaser to get an editor or producer to call.
susanharrow | April 7, 2008
I was reading the Wall Street Journal and the New York Times at my parents’ house on Easter Sunday and was struck by two articles on two different approaches to PR. That of Lauren Conrad, the 15 second scrabbler attempting to manufacture fame, and Eckhart Tolle, who embodies the dignified organic approach. Conrad is the MTV reality star of “The Hills” who is scuttling to build a brand around her image. So far, not many people are buying her credibility or her products.
susanharrow | February 14, 2008
Who Are Your Friends, Anyway?
I’m a featured expert on SelfGrowth.com and I’m being bombarded with other experts asking me to be their “friend.” Many just send the standard form with no personal note. At first I was a bit put off by this. Out of curiosity I checked out a few of the “no note” [...]
susanharrow | January 16, 2008
Amy Fisher has made a lot of mistakes. Most recently, Amy Fisher and her estranged husband, Lou Bellera, made a porn video which he sold to Red Light District Video (the company also distributed the 1 NIGHT IN PARIS DVD starring Paris Hilton). The Fisher and Bellera video is already available on the Internet, much [...]
susanharrow | November 6, 2007
A bad song doesn’t make good publicity no matter how many times it’s played. DaVido, a New Jersey Nightclub singer, tagged a “Guido Superman” by a blogger, wrote a song based on a conversation he was having with a “hottie” Starbucks barista. DaVido says, “And she was drinking a very strong coffee and she goes, ‘Oh my God this gives me the java jitters.’ And I said, ‘Ah, that’s a great, great idea for a song,’ and she was really cute.”
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