Giving Away Seats to the Sound Bite Course

| January 21, 2012

When you register for Brendon Burchard’s Expert Academy through my link here: https://burchardgroup.infusionsoft.com/go/ea5live/SusanH. Yup. You heard it right. If you sign up for Brendon’s course I’ll give you the Your Signature Sound Bites Course for Zip, Gatz, Nada, Nothing – INCLUDING 10 weeks of group media coaching with Alison Luterman and 3 months of Q&A [...]

Sound Bites for Entrepreneurs

| October 6, 2011

If you think sound bites are just for the salesy, sleazy, or slick, you’re not seeing the big picture. In today’s hurry-scurry world, where people’s attention spans are the size of a tweet, sound bites can make or break a deal, a sale, or even a casual encounter. In order to be on the cutting [...]

21 Sound Bites In 21 Minutes

| May 1, 2011

  Bookmark It Hide Sites

Do You Wish You Were Golden?

| February 9, 2011

So many people wrote in that they were disappointed that they missed the deadline to join my new course called “Your Signature Sound Bites™: How to Convey The Right Messages To Get What You Want” that I’m opening enrollment for another 72 hours. Go here to see what you get. We already have a fantastic [...]

Sound Bite Slip Ups

| February 8, 2011

We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is [...]

Do you know what to say when the media calls?

| December 1, 2010

Or do you find yourself searching for strands of something intelligent to say. Or do you ramble or say things you wish to God you hadn’t. If only there was an erase button for the words that flew out of your mouth. If you don’t have your sound bites planned — and give the reporter [...]

5 Sound Bite Mistakes

| November 21, 2010

In this new age of media 3.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call [...]

5 Big Media Appearance Mistakes You Don’t Want to Make

| June 7, 2010

Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with [...]

60 Second Sound Bite Secret #8

| May 13, 2010

Welcome to 60 Second Sound Bite Secrets   Your weekly guide to speaking from your center with confidence, calm, and enthusiasm.       How Does Media Coaching Work? I media coach and develop marketing strategies for executives, entrepreneurs, authors and speakers. Which means I prepare you for media attention. I help to ensure that [...]

Why The Media Hate You Joe Public

| May 13, 2010

How can I find you? Most people didn’t give me their full contact information. I know this sounds ludicrous, but not only did people not include their website or phone number, but they often had a gmail, hotmail or other free account so even when I tried to Google them I couldn’t find their website. Maddening. One PR person didn’t even leave her name! (This frightens me deeply).

Please give the media every single option you have to get in touch with you and let them choose the medium they prefer. Include your phone, cell, email, website, blog, facebook, and a direct link to your media page. And, need I say it, your full name?