Business Viralocity: Facebook Fan Pages

susanharrow | February 24, 2010

Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?

You may not think so, but Facebook is the answer. There is a critical gap in most people’s Facebook strategies — if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it’s not well known that fan pages can be automated and set up to be income generators. Here’s how.

Blogging: Don’t Let Social Networks Like Facebook, LinkedIn and Twitter Replace Your Blog

susanharrow | October 17, 2009

Blogs are still the number one way to get Google to pick up a story. Just yesterday my webmistress posted a story I wrote to my blog and in less than 20 minutes I got a Google Alert that it had been already catalogued.
Don’t let tweeting, chatting and commenting stand in for real communication. By [...]

Social Networking: Engage Your Ideal Audience

susanharrow | July 5, 2009

In the rush to get more followers on Facebook, LinkedIn and Twitter many people forget an important principle: The principle of delight.
Bring beauty, heart and delight to your posts.
Social media expert George Kao recommends that you be your likable self. He says that a “sub-principle” of delight could be humor. “People post things that are [...]

3 Social Networking Tips

susanharrow | June 8, 2009

I asked George Kao, to pass on some tips he’s NOT going to cover in the webinar. Here they are:
1. Tip for LinkedIn:
KAO: If you want to add someone to your LinkedIn network but you aren’t a classmate, colleague, friend (yet), or a business partner (yet), you can still do it. You don’t need their [...]

Use Social Media to Build Your Business

susanharrow | February 29, 2008

Visibility expert, Nancy Marmolejo says that you get an at-a-glance idea of who people are on MySpace, LinkedIn, or Facebook page and also “who they associate with, who they consider important, and what they think about x, y and z. I think for our attention deficit society, it’s like shopping at Target. You can walk [...]