susanharrow | September 3, 2010

What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully.    Here is the before:    EAT PRAY LOVE YOURSELF SPIRITUAL TRAVEL COMPANY GETS ON THE MAP LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ [...]

Category: Book Publicity & Marketing, Entrepreneurs PR, Promotion, Public Relations, Marketing & Publicity, Pitching the Media, Public Relations, Publicity | No Comments »
Tags: ABC News, Good Morning America, media, Press Release, sell books, sell products, Time Magazine, USA Today

susanharrow | December 3, 2006

Diane, who has the faint aura of a Grace Kelly, cool and calm, yet admired for her aplomb, was respected as a reporter on 60 Minutes. She’s become more of a gal pal as the co-anchor, with Charlie Gibson (who left a few months ago), of Good Morning America, yet retains her distance. We don’t want her to be too chummy with guests–it’s a bit like sleeping with the enemy. We want her to be able to get the story even if it’s no 60 Minutes undercover revelation, without being pushy or a pushover. We like her because we know she’s smart. As a bonus she’s got a talented husband, Mike Nichols, and she’s paid her dues. But that’s doesn’t really explain the likability factor….

Category: Celebrities & The Media, Media Appearances | 3 Comments »
Tags: Diane Sawyer, GMA, Good Morning America, Kate Snow