Giving Away Seats to the Sound Bite Course

| January 21, 2012

When you register for Brendon Burchard’s Expert Academy through my link here: https://burchardgroup.infusionsoft.com/go/ea5live/SusanH. Yup. You heard it right. If you sign up for Brendon’s course I’ll give you the Your Signature Sound Bites Course for Zip, Gatz, Nada, Nothing – INCLUDING 10 weeks of group media coaching with Alison Luterman and 3 months of Q&A [...]

Media Coaching Tips for Anthony Weiner – Twitter Photo Scandal

| June 5, 2011

            1. Don’t deny the obvious. How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his [...]

21 Sound Bites In 21 Minutes

| May 1, 2011

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Do You Wish You Were Golden?

| February 9, 2011

So many people wrote in that they were disappointed that they missed the deadline to join my new course called “Your Signature Sound Bites™: How to Convey The Right Messages To Get What You Want” that I’m opening enrollment for another 72 hours. Go here to see what you get. We already have a fantastic [...]

Sound Bite Slip Ups

| February 8, 2011

We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is [...]

Sand, Sea and Sound Bites Don’t Usually Go Together

| December 13, 2010

I’m bronzed and relaxed. Recently I media trained Dr. Brian Alman Ph.D in clinical psychology on the beach in San Diego. This was a first for me as sand, sea and sound bites don’t usually go together. I loved it!   The beach is where he does his private sessions. All day. He does 20 [...]

Give producers and reporters that warm fuzzy feeling

| December 10, 2010

I know why reporters and producers can’t stand people trying to get on their shows and in their publications. They are SO annoying! I remember the cartoon character Charlie Brown saying, “I love humanity, it’s people I can’t stand.” That’s the way I feel at this moment. I was kind of shocked at some of [...]

I’m a bad Buddhist

| December 8, 2010

I have an Italian temper that I’ve worked my whole life to transmute from lead to gold, but I’m so mad I could scream like they do in those horror films. My sweetie and I have tended to variety of trees planted against the back yard fence – Cypress, Pear, Lavatara, Sambuca, beautiful and full, [...]

I’m media coaching a client who is a whistle blower

| December 6, 2010

It’s intense. The story, which includes deception, sex, celebrities, heiresses, spiritual leaders, gambling and lots and lots of money is unsettling. The challenge is to find the core of the story while telling the truth — no matter how hard, ugly or disturbing. My client is risking everything so other people won’t get hurt like [...]

5 Sound Bite Mistakes

| November 21, 2010

In this new age of media 3.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call [...]