susanharrow | February 4, 2012
In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how [...]
susanharrow | January 19, 2012
It’s often not easy to score such major media coverage – particularly if you can’t afford a top PR firm to pitch you to the media. The absolute easiest time to get publicity is when a journalist or producer has already decided they’re doing a story on your subject and actively seeking people like you [...]
susanharrow | October 28, 2011
If you are just starting out with marketing or you’ve been in the marketing game for a while now, if you are not using video then you are missing out on a golden opportunity. I believe a lot of people know they have to get into video but they are hesitant. Either they are concerned [...]
susanharrow | October 12, 2011
Everyday I see Accidental Entrepreneurs-people who love their work but struggle with under-earning-decide they can’t afford to keep working for themselves. Or they skip vacations, go without health insurance, or put off repairing things around the house because they’re just getting by. And it’s so frustrating. Because not only are they going without, the world [...]
susanharrow | October 6, 2011
If you think sound bites are just for the salesy, sleazy, or slick, you’re not seeing the big picture. In today’s hurry-scurry world, where people’s attention spans are the size of a tweet, sound bites can make or break a deal, a sale, or even a casual encounter. In order to be on the cutting [...]
susanharrow | June 5, 2011
1. Don’t deny the obvious. How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his [...]
susanharrow | December 6, 2010
It’s intense. The story, which includes deception, sex, celebrities, heiresses, spiritual leaders, gambling and lots and lots of money is unsettling. The challenge is to find the core of the story while telling the truth — no matter how hard, ugly or disturbing. My client is risking everything so other people won’t get hurt like [...]
susanharrow | December 1, 2010
Or do you find yourself searching for strands of something intelligent to say. Or do you ramble or say things you wish to God you hadn’t. If only there was an erase button for the words that flew out of your mouth. If you don’t have your sound bites planned — and give the reporter [...]
susanharrow | September 3, 2010
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully. Here is the before: EAT PRAY LOVE YOURSELF SPIRITUAL TRAVEL COMPANY GETS ON THE MAP LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ [...]
susanharrow | June 7, 2010
Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with [...]
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