Posts Tagged ‘NPR’

posted by on Celebrities & The Media, Entrepreneurs PR, Promotion, Public Relations, Image, Public Relations

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James Bond and beer? Bad move Bond. James Bond drinking beer is a fall from grace as the sophisticated spy we know and love for his elegance and glam. Famed for his signature beverage of a vodka martini “shaken, not stirred,” Bond has stooped to swilling beer for a purported 45 million dollar marketing deal [...]

posted by on Book Publicity & Marketing, Entrepreneurs PR, Promotion, Public Relations, Image, Marketing & Publicity, Media Appearances, Media Coaching, Publicity, Sound Bites

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Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with [...]

posted by on Book Publicity & Marketing, Marketing & Publicity, Public Relations

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Getting a corporate sponsorship is one of the best ways to fund your business venture, get PR and sell products. Find out how from someone who has done it successfully for years and is beloved by his sponsors.

Imagine this. What if in less than 18 months, you could accomplish the following without using a penny of your own?

This I Believe

Aug
2005
29

posted by on Pitching the Media, Publicity

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Reviving an old radio show called, “This I believe” NPR’s Morning Edition has asked for essays on beliefs that guide your daily life. Author Rick Moody writes, “I believe in the absolute and unlimited liberty of reading. I believe in wandering through the stacks and picking out the first thing that strikes me.”

I feel the same way and do the same thing. Here’s something I believe: I can change anything in a moment. Anything can change in a moment. This moment is all we have.

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