Posts Tagged ‘Press Release’
By guest contributor Dan Janal Do you make these mistakes with your press releases? Good press releases can be worth their weight in gold. A bad press release is as valuable as Fool’s Gold. Be sure you don’t make these blunders when you write your media release. 1. Bury the lead. People want to know [...]
What if I told you that PR done poorly could destroy your business overnight?
That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone south.
Here are “Five Worst Mistakes in Building Your Business with PR” that most people make. But you don’t have to.
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully. Here is the before: EAT PRAY LOVE YOURSELF SPIRITUAL TRAVEL COMPANY GETS ON THE MAP LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ [...]
You send out a press release and expect your phone to ring and your voicemail box to be full of media folk eager to interview you. When nothing happens you wonder what went wrong.
C.W. Ceran says, “Genius is the ability to reduce the complicated to the simple.” You’re doing this every time you write a press release. The simpler the better. Many people think that you should load as much information in the press release as possible. Nope. The press release is merely a teaser to get an editor or producer to call.
A bad song doesn’t make good publicity no matter how many times it’s played. DaVido, a New Jersey Nightclub singer, tagged a “Guido Superman” by a blogger, wrote a song based on a conversation he was having with a “hottie” Starbucks barista. DaVido says, “And she was drinking a very strong coffee and she goes, ‘Oh my God this gives me the java jitters.’ And I said, ‘Ah, that’s a great, great idea for a song,’ and she was really cute.”
