susanharrow | July 23, 2011
In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how to [...]
susanharrow | June 5, 2011
1. Don’t deny the obvious. How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his [...]
susanharrow | December 6, 2010
It’s intense. The story, which includes deception, sex, celebrities, heiresses, spiritual leaders, gambling and lots and lots of money is unsettling. The challenge is to find the core of the story while telling the truth — no matter how hard, ugly or disturbing. My client is risking everything so other people won’t get hurt like [...]
susanharrow | December 4, 2010
I spoke at a Film Angels event, a program that matches filmmakers with venture capitalists who want to support the film industry — while making a profit. My topic was how to present, pitch, package and publicize yourself and your film. There’s ample money out there, but not so many projects get funded. It’s not [...]
susanharrow | November 21, 2010
In this new age of media 3.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call [...]
susanharrow | April 7, 2008
I was reading the Wall Street Journal and the New York Times at my parents’ house on Easter Sunday and was struck by two articles on two different approaches to PR. That of Lauren Conrad, the 15 second scrabbler attempting to manufacture fame, and Eckhart Tolle, who embodies the dignified organic approach. Conrad is the MTV reality star of “The Hills” who is scuttling to build a brand around her image. So far, not many people are buying her credibility or her products.
susanharrow | January 15, 2008
1. Use a General Bio. Soundbiting starts even before you appear on a TV or radio show. Your bio is the first introduction to you and it’s your first soundbite–even though you’re not the one to say it. Most people leave this introduction up to the TV or radio host and that’s their first mistake. [...]
susanharrow | October 17, 2007
Vanessa Hudgens, star of “High School Musical” evidently thought so. In the past few weeks she has topped the search engine searches with over 10,060 queries. Before she bared her body her name was only searched on 350 times in a typical 48 hours.
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