susanharrow | July 23, 2011
In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how to [...]
susanharrow | June 7, 2010
Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with [...]
susanharrow | August 11, 2008
I don’t do this very often, but today’s tips are from author & TV personality Lisa Daily who has done over 1000 media interviews. That’s no small accomplishment. Though we’ve been colleagues now for several years, worked together, brainstormed projects, done teleclasses in tandem, we hadn’t met. I jetted over to Book Passage, our local [...]
susanharrow | June 4, 2008
Scott McLelland has handled himself masterfully during some tough media interviews, keeping his cool and not saying anything evil about the people who are attempting to besmirch his name. In an interview yesterday with Terry Gross, the host of NPR’s Fresh Air, Gross asked him not to rely on his sound bites and just talk. [...]
susanharrow | January 15, 2008
1. Use a General Bio. Soundbiting starts even before you appear on a TV or radio show. Your bio is the first introduction to you and it’s your first soundbite–even though you’re not the one to say it. Most people leave this introduction up to the TV or radio host and that’s their first mistake. [...]
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