susanharrow | June 7, 2010

Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so.
A while back I heard an interview with New [...]

Category: Book Publicity & Marketing, Entrepreneurs PR, Promotion, Public Relations, Image, Marketing & Publicity, Media Appearances, Media Coaching, Publicity, Sound Bites | No Comments »
Tags: media, Media Training, NPR, radio, Radio Shows, sell books, Sound Bites

susanharrow | February 6, 2010

Getting a corporate sponsorship is one of the best ways to fund your business venture, get PR and sell products. Find out how from someone who has done it successfully for years and is beloved by his sponsors.

Imagine this. What if in less than 18 months, you could accomplish the following without using a penny of your own?

Category: Book Publicity & Marketing, Marketing & Publicity, Public Relations | No Comments »
Tags: corporate spokesperson, Corporate Sponsors, NPR, radio, sell books, sell products

susanharrow | February 23, 2006

According to the February 24 issue of Entertainment Weekly (guilty-my sweetie gets it, I read it) Oprah will launch Oprah & Friends, “an XM channel (satellite radio) emphasizing topics like self-help and decor.” Oprah’s site says, The show will cover “current events, self improvement, health, nutrition, fitness and home.”

Oprah will oversee the channel, but just cohost one show a week for half an hour with Gayle King. To encourage TV guests of the Oprah Winfrey Show to bop on over to the radio show, a state-of-the-art studio is in the works at the Chicago based Harpo headquarters. For you, all her future guests, this could mean double exposure-First on TV, then on the radio. Nice.

Category: Celebrities & The Media, Oprah | No Comments »
Tags: Oprah & Friends, Oprah Winfrey, radio

susanharrow | August 29, 2005

Reviving an old radio show called, “This I believe” NPR’s Morning Edition has asked for essays on beliefs that guide your daily life. Author Rick Moody writes, “I believe in the absolute and unlimited liberty of reading. I believe in wandering through the stacks and picking out the first thing that strikes me.”

I feel the same way and do the same thing. Here’s something I believe: I can change anything in a moment. Anything can change in a moment. This moment is all we have.

Category: Pitching the Media, Publicity | No Comments »
Tags: NPR, radio