Posts Tagged ‘sell products’
By Guest Blogger Colin Martin The headline of a piece of sales copy or advertising is the most important part of the entire ad. That’s because it’s the first point of contact and the single element that ‘pulls’ the reader in further. You can’t sell to someone if they don’t read the ad. The headline [...]
By Guest Blogger Colin Martin It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and [...]
Today BlogHer Inc published their fifth annual study of women and social media, conducted with Vision Critical, a market research and analysis firm. The results of this study give marketers who are looking to connect with women audiences online with insights into the opinions of women who use blogs, Facebook, Twitter, Pinterest and other social [...]
In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how [...]
When you register for Brendon Burchard’s Expert Academy through my link here: https://burchardgroup.infusionsoft.com/go/ea5live/SusanH. Yup. You heard it right. If you sign up for Brendon’s course I’ll give you the Your Signature Sound Bites Course for Zip, Gatz, Nada, Nothing – INCLUDING 10 weeks of group media coaching with Alison Luterman and 3 months of Q&A [...]
Copy this: the “Home Page ATM”: Online Marketing Strategy A lot of people are trying to earn more revenue online based on their expertise, but have you ever wondered simple questions like what to put on your homepage? I just had a conversation with a client about this this morning. She didn’t have an obvious [...]
If you are just starting out with marketing or you’ve been in the marketing game for a while now, if you are not using video then you are missing out on a golden opportunity. I believe a lot of people know they have to get into video but they are hesitant. Either they are concerned [...]
Ever thought of making a television show exclusively for the web? You can shoot videos right in the privacy of your home or office and syndicate them to blogs and websites to help promote your products and services. Shoot weekly or bi-weekly episodes and give the code to various blogmasters that want to carry the [...]
Everyday I see Accidental Entrepreneurs-people who love their work but struggle with under-earning-decide they can’t afford to keep working for themselves. Or they skip vacations, go without health insurance, or put off repairing things around the house because they’re just getting by. And it’s so frustrating. Because not only are they going without, the world [...]
If you think sound bites are just for the salesy, sleazy, or slick, you’re not seeing the big picture. In today’s hurry-scurry world, where people’s attention spans are the size of a tweet, sound bites can make or break a deal, a sale, or even a casual encounter. In order to be on the cutting [...]
