Giving Away Seats to the Sound Bite Course

| January 21, 2012

When you register for Brendon Burchard’s Expert Academy through my link here: https://burchardgroup.infusionsoft.com/go/ea5live/SusanH. Yup. You heard it right. If you sign up for Brendon’s course I’ll give you the Your Signature Sound Bites Course for Zip, Gatz, Nada, Nothing – INCLUDING 10 weeks of group media coaching with Alison Luterman and 3 months of Q&A [...]

I would love for you to have this to stop under-earning

| October 12, 2011

Everyday I see Accidental Entrepreneurs-people who love their work but struggle with under-earning-decide they can’t afford to keep working for themselves. Or they skip vacations, go without health insurance, or put off repairing things around the house because they’re just getting by. And it’s so frustrating. Because not only are they going without, the world [...]

Sound Bites for Entrepreneurs

| October 6, 2011

If you think sound bites are just for the salesy, sleazy, or slick, you’re not seeing the big picture. In today’s hurry-scurry world, where people’s attention spans are the size of a tweet, sound bites can make or break a deal, a sale, or even a casual encounter. In order to be on the cutting [...]

21 Sound Bites In 21 Minutes

| May 1, 2011

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Do You Wish You Were Golden?

| February 9, 2011

So many people wrote in that they were disappointed that they missed the deadline to join my new course called “Your Signature Sound Bites™: How to Convey The Right Messages To Get What You Want” that I’m opening enrollment for another 72 hours. Go here to see what you get. We already have a fantastic [...]

Sound Bite Slip Ups

| February 8, 2011

We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is [...]

Sand, Sea and Sound Bites Don’t Usually Go Together

| December 13, 2010

I’m bronzed and relaxed. Recently I media trained Dr. Brian Alman Ph.D in clinical psychology on the beach in San Diego. This was a first for me as sand, sea and sound bites don’t usually go together. I loved it!   The beach is where he does his private sessions. All day. He does 20 [...]

Do you know what to say when the media calls?

| December 1, 2010

Or do you find yourself searching for strands of something intelligent to say. Or do you ramble or say things you wish to God you hadn’t. If only there was an erase button for the words that flew out of your mouth. If you don’t have your sound bites planned — and give the reporter [...]

5 Sound Bite Mistakes

| November 21, 2010

In this new age of media 3.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call [...]

5 Big Media Appearance Mistakes You Don’t Want to Make

| June 7, 2010

Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with [...]