susanharrow | May 4, 2006
In an interview for CIO, Bran Ferren executive vice president for creative technology and R&D at Walt Disney Imagineering in Glendale, Calif., says, “The Web is a storytelling medium. Most people function in a storytelling mode. It’s the way we communicate ideas, richly, as well as how we structure our thoughts.”
“As well as how we structure our thoughts”-that’s an interesting statement.
Tell me more about that.
Category: Entrepreneurs PR, Promotion, Public Relations, Public Relations, Thought Leader |
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Tags: PR campaign, storyteller, storytelling
susanharrow | January 3, 2006
When I see Malcolm Gladwell all I can think about is his bad hair. I know he’s come up with thought provoking concepts. But all those go out the window in a haze of hair.
Several clients have written or called me mystified. “The books ‘Blink’ and ‘The Tipping Point’ were so fascinating, but then I heard Gladwell speak….”
Category: Book Publicity & Marketing, Media Coaching |
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Tags: branding, media makeover, storytelling
