Listen to Your Customers & Reap the Rewards

| June 22, 2011

Yesterday, I did a call with my friend  and colleague Dr. Jeanne Hurlbert, “How to Know What Your Customers Want Before They Do: The Conversation That Generates Cash, Conversion, Connection, and Product Creation.” And it was a blast! Your response even BEFORE the call astounded us: You gave us incredible information about what YOU wanted [...]

How to Have a Cash Conversation that Explodes the Power of Your Marketing

| June 19, 2011

          By Guest Blogger Dr. Jeanne Hurlbert If you’re a serious marketer, or getting your marketing degree, you’re not looking for magic bullets; you know the REAL secret to success lies in mastering the basics and doing them well.  But, as I’ve worked with marketers—from starving startups to giants like The [...]

Three Steps To Building Community, and Your Business, With Surveys

| January 3, 2010

By Guest and Teleseminar Expert Dr. Jeanne S. Hurlbert When I show businesspeople what surveys can do, the result is always the same. Suddenly, they see that this “scientific tool” they thought was about as cuddly as a stethoscope can connect them with their customers, building the bond and trust they so desperately seek. Suddenly, [...]