susanharrow | February 4, 2012
In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how [...]
susanharrow | October 12, 2011
Everyday I see Accidental Entrepreneurs-people who love their work but struggle with under-earning-decide they can’t afford to keep working for themselves. Or they skip vacations, go without health insurance, or put off repairing things around the house because they’re just getting by. And it’s so frustrating. Because not only are they going without, the world [...]
susanharrow | October 6, 2011
If you think sound bites are just for the salesy, sleazy, or slick, you’re not seeing the big picture. In today’s hurry-scurry world, where people’s attention spans are the size of a tweet, sound bites can make or break a deal, a sale, or even a casual encounter. In order to be on the cutting [...]
susanharrow | July 23, 2011
In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how to [...]
susanharrow | June 5, 2011
1. Don’t deny the obvious. How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his [...]
susanharrow | November 21, 2010
In this new age of media 3.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent out a press release you could get that important call [...]
susanharrow | August 10, 2009
Developing your inner & outer beauty for TV appearances. The first thing people are concerned about when they are doing a TV interview isn’t about their inner beauty. They worry: How do I look? They want to know what clothes to wear, how to do their make-up and hair (yes men too), how to sit [...]
susanharrow | August 11, 2008
I don’t do this very often, but today’s tips are from author & TV personality Lisa Daily who has done over 1000 media interviews. That’s no small accomplishment. Though we’ve been colleagues now for several years, worked together, brainstormed projects, done teleclasses in tandem, we hadn’t met. I jetted over to Book Passage, our local [...]
susanharrow | August 1, 2008
Larry King, who, when he interviewed the Dalai Lama thought he was a Muslim, shows his stripes again here with Jerry Seinfeld. Larry is totally unprepared, but Jerry, has all his facts at his fingertips. Even when an interviewer doesn’t have a clue, you need to step up, set the record straight and get your [...]
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