Buying buzz: corrupt PR?
susanharrow | April 24, 2006
They call it: “Word-of-Mouth programs for some of the best products and services in the market today.” But is that just a fancy way to say that buying buzz is ok? Word of mouth marketing has been around a long time–real buzz. www.Bzzagent.com, a firm based in Boston “hires” people (30,000 volunteer brand evangelists – or BzzAgents ) by giving them free samples of products to try and then tell their friends, acquaintances and strangers about. The “testers” say that they like being on the cutting edge of talking about new and exciting stuff.
