Turn Your Book Into a Bestseller—In Less Than 6 Hours

Turn Your Book into a Bestseller
in Less Than 6 Hours

With the Author Powerpack MP3 Audio Downloads

Bestseller

Buy 3 instant MP3 audio downloads, get one free!

  • How to Promote Your Book to the Top of the Bestseller List
  • Top Publicists Tell You How to Create a Blockbuster Book
  • How to Sell Your Writing—But Not Your Soul
  • Promote Your Book Boldly: Write, Speak, Teach

MP3 Audio Download #1
How to Promote Your Book to the Top of the Bestseller Lists

Advice from 5 top-notch experts tells you how to get and keep the media’s attention—not just for the duration of your book, but for a lifetime.

You get the combined talents of 5 top-notch experts:

  • Jennifer Basye Sander–Book packager & author of “The Idiot’s Guide to Getting Published.” (Moderator).
  • Susan Harrow–Top Media Coach & Marketing Expert.
  • Isabella Michon–Former TV and radio producer and Publicist.
  • Colleen Lindsay–Advertising and promotion manager for Stacey’s Bookstore.
  • Mark Tauber–Manager of publicity and marketing for HarperSanFrancisco. (A division of HarperCollins).

You’ll learn how to:

  • Find creative angles that the media loves.
  • Avoid the one thing you must never do to a bookstore buyer.
  • Get your publicist’s attention so they’ll promote your book above all the others.
  • Think of your book as a business.
  • Get your book into bookstores.
  • Become a high priority author at your publishing house.

You’ll also discover:

  • The number one fantasy about Oprah–and why you should face reality.
  • The 5 myths of publicity.
  • Solutions to dealing with the most common publicity problems.
  • The critical window of time when your book can fail.
  • Why you must become a speaker to make your book a success.
  • How bestselling authors sell hundreds of thousands of books, and how you can too.
  • Incredible ideas for promotional partnerships.
  • Why it may take 700 interviews to put you on the bestseller list.
  • What a publisher’s publicity budget really consists of and what that means for you.
  • The three sentence secret.

Plus:

  • The mysterious reason why setting up your own workshop tour can get you more publicity than almost any other method.
  • The difference between a front list and a backlist bestseller–how you can get rich and (semi) famous on the backlist.
  • Why it’s essential to do an author event and NOT a book signing.
  • Which national and regional booksellers events are the best ones for you to sell your book.

And Much More! Audio download, approximately 90 minutes; 1998 Learning Annex Panel. Bonus! You get almost 30 extra minutes FREE (An added $10 value.)

MP3 Audio Download #2
Top Publicists Tell You How to Create a Blockbuster Book

6 accomplished experts share their wisdom about how to get your book on the bestseller list. For ambitious, aspiring, or accomplished authors.

  • You get wealth of information from six accomplished experts:
  • Patti Breitman–Literary Agent for Richard Carlson & John Gray. (Moderator).
  • Susan Harrow–Top Media Coach & Marketing Expert.
  • Christian de la Huerta–Publicist, Popular Speaker, and Author.
  • Meg Lenihan–Associate Director of Publicity for HarperSanFrancisco.
  • Joyce Lynn–The Promotion Doctor, Publicist, and Former Journalist.
  • David Cole–Author, Publishing and Marketing Consultant Founder of The San Francisco Bay Area Book Festival.

You will learn to:

  • Incorporate the 3 essential elements that will sell your book proposal–for your first, second or third book.
  • Target special markets to sell thousands of books at a time.
  • Manage your own publicity.
  • Align your presence with your message.
  • Partner with your publisher.
  • Find a news hook for your fiction book.
  • Create extraordinary sound bites.
  • Commit yourself to the publicity of your book.

You’ll also discover:

  • Inspiring ideas to use your natural presence to sell your book.
  • Three tips to get on Oprah. (The Holy Grail of all publicity).
  • Tips and techniques to do an effective local and grassroots campaign.
  • Why it’s great to make mistakes.
  • The 4 secrets to making your book a blockbuster.
  • Free and cost effective ways to publicize your books.

Plus:

  • How one author did a 50 city tour with only $3,000 from his publisher and got feature articles in dozens of publications in major cities.
  • Why you need to start your publicity 6-8 months before you book is released.
  • How publicity has changed in the last 5 years and what that means to you.

And Much More! Audio download, approximately 90 minutes, San Francisco Book Festival Panel Discussion. BONUS! You get almost 30 extra minutes for FREE! (An added $10 value.)

MP3 Audio Download #3
How to Sell Your Writing—But Not Your Soul

5 expert publishing professionals give you advice on how to handle rejection and make your book a bestseller—despite the odds. Buy this audio download if you are serious about writing as a career.

You’ll get the combined talents of 5 accomplished publishing professionals:

  • Jennifer Basye Sander–Book packager & Author of “The Idiot’s Guide to Getting Published.” (Moderator).
  • Susan Harrow–Top Media Coach & Marketing Expert.
  • Isabella Michon–Former TV and radio producer and Publicist.
  • Bettina Flores–Co-author of The Millionairess Across the Street & Chiquita’s Cocoon.
  • Susan RoAne–Keynote speaker and Bestselling Author for 11 years and Author of How to Work a Room.

You will learn to:

  • Stop procrastinating, sit down and write.
  • Cultivate presence.
  • Tell the media the 3 most important things about your book.
  • Listen to the marketplace.
  • Become an authority on your topic.
  • Do a bold publicity stunt to get immediate publicity.
  • Create your own niche.
  • Find a publisher at Book Expo. (Just the thing for self-published authors).
  • Help yourself by helping others.
  • Tap into the Hispanic market in the U.S. (Over 30 million people.)
  • Gain the love and loyalty of media hosts and your audience.
  • Be who you are in the world without changing your essential being to do publicity.
  • Handle hostility with humor and honor.
  • Be more natural than perfect.

You’ll also discover:

  • Why it’s a good idea to tell a producer a story that will make her cry.
  • How book auctions work.
  • Susan RoAne’s spiral notebook secret to writing a book.
  • The reason you should follow your dream but not quit your day job.
  • The 3 best ways to create a hot hook.
  • The necessity of reading “Publisher’s Weekly.”
  • Why you should never accept a publisher’s rejection as the final word.
  • The paradox of using fewer words to get more air-time.
  • Why you should never pass up an opportunity–how one author didn’t and got massive media coverage.
  • How one author self-published her book after 75 rejections then later got a 6-figure advance from a big publishing house for it.

Plus:

  • The fantastic tip one of Susan client’s used to control her image on Oprah’s “Remembering Your Spirit” section of the show.
  • A hideous fact about authors and their advances.
  • How Soul singer James Brown helped promote a cooking book.

And Much More! Audio download, approximately 90 minutes, San Francisco Learning Annex Panel Discussion. You get almost 30 extra minutes for FREE! (An added $10 value.)

MP3 Audio Download #4 – FREE BONUS
Promote Your Book Boldly: Write, Speak, Teach

Take the advice of 5 accomplished publishing professionals and prosper! Learn the most important techniques of promoting your book successfully into the public and discover surprising behind the scenes secrets from those authors who have.

You’ll get the combined talents of 5 accomplished publishing professionals:

  • Dana Macy–Former Publicity Director of Nolo Press and Salon Magazine. (Moderator).
  • Susan Harrow–Top Media Coach & Marketing Expert.
  • Elana Maggal–Executive director of The Learning Annex of San Francisco.
  • Carol Adrienne–International bestselling author of “The Purpose of Your Life” and co-author of “The Celestine Prophecy” workbook with James Redfield.
  • Patty Stanton–Producer of the KGO radio show Ronn Owens.

You will learn to:

  • Use 6 common sense approaches to creating a bestseller.
  • Use 3 uncommon sense approaches to creating a bestseller.
  • Capitalize on your publicity by teaching at the Learning Annex.
  • Turn an interview around to focus on what you want publicized.
  • Employ some surprising ways to use your energy to increase book sales.
  • Tell all of what you want to tell–and no more.
  • Think about honesty and what that means to you.
  • Understand the necessity of embodying the points in your book.
  • Manage the 5 paradoxes of publicity.

You’ll also discover:

  • A surprising tip about your book–that you need to know before you do a book tour.
  • What the Executive Director of the Learning Annex is looking for in a potential speaker.
  • One surefire way to get a course accepted at the Learning Annex ASAP.
  • Hot selling topics for the Learning Annex.
  • The most important thing a radio producer looks for in their press kit.
  • The number one quality a commercial radio producer looks for in a guest.
  • The specific result talk show hosts want your questions to produce.
  • The crucial 10 second window–that could make or break the decision to book you as a guest.
  • A shocking fact about what producers’ read and don’t read.
  • How working on yourself can shift your publicity luck.

Plus:

  • A special visualization technique to speed your success.
  • The real way to connect to your audience.
  • Advice from artist Georgia O’Keefe on living with fear.

And Much More! Audio download, approximately 60 minutes, 1998 San Francisco Book Festival–on on CSPAN.

If you want to know the inside scoop about:

  • How the publishing industry really works and how you can make your book a leading title
  • How you can stand out from the thousands of struggling authors and author wannabes
  • How to get a jumpstart on your publicity plan…

Regularly $79.80 for all 4. You get all 4 sessions for $59.95. So you get one MP3 FREE!

Each individual instant MP3 audio download is $19.95.  You save over $19 on this Author Powerpack!) Get the MP3s PLUS the transcript of all the sessions and save $10 MORE!

4 Instant Audio MP3 Downloads

PLUS the Complete Electronic Transcript (PDF)

$88.95

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4 Instant Audio MP3 Downloads

 

$59.95

 PRSecrets accespts all major credit cards.

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Susan HarrowMy Personal Happiness Guarantee

I want to make sure that this program is going to work for you and that you’re THRILLED with what you’re learning and implementing. So if you’re not 100% satisfied – I want to send your money back ASAP. If you’re not pleased, then I’m not happy.

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