Book Publicity & Marketing
Write Your Life Story in 6 Words
On Marketplace, one of my favorite NPR shows, host Kai Ryssdal often asks his guests to describe what they do in 6 words or less. This is a great exercise so you’re prepared not just for radio interviews but for that moment that could happen anywhere that could change everything. If you can be captivating in…
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I’m a Slouch and Not Liking it: My New Year’s Resolutions Are Bunco
My nose is a fountain. Now would be a good time to own stock in Kleenex. I’ve been swathed up in our bed under my thick faux fur comforter with my cherry pit heating pad at my neck snuffling away while reading young adult novels and mysteries. Right now I’m in the middle of Tell…
Read More5 Steps to Build Your Reputation With Publicity – When You’ve Just Begun Your Business
What do you do when you have just started your business and need customers and sales? What if you don’t have customer reviews, testimonials, biz experience or even a bio that shows you’re amazing but you want credibility… and publicity? Imagine this: You have dozens or hundreds of people discovering you… Even if you’ve just begun…
Read MoreThe 3 Most Popular Posts + The Most Popular Webinar of the Year
Last week, when I was on a walk, some boys were selling bracelets and rings made out of colored rubber bands. I stopped at their lemonade/jewelry stand by the side of the road and looked through their goodies. I wanted to get a ring or everyone in my writing group. As I chose a…
Read MoreThe 5 Keys to Podcasting and Tapping into 500 MM Active iTunes Buyers
By Kris Gilbertson Are you looking for a way to generate more traffic, leads, and sales for your business? Are you looking for a way to reach a larger audience for your brand, products or services? Then podcasting may be just the answer you’re looking for to helping you generate more quality traffic, prospects…
Read MoreHonoring Your Honesty: Sound Bites You Can Believe In
by Marcia Yudkin Drama gets attention. The unexpected gets attention. Bold gets attention. But how can you tell if you’ve come up with a sound bite that has undeniable promotional punch yet goes over the top into hype or outright falsehood? First, pay attention to the little voice in your head that worries or…
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