branding
PR Tips to Make Your Movement Go Viral
PR Tips to Make Your Movement Go Viral – Interview by Erica Mandy – News Worthy Podcast By Guest Blogger Alison Luterman (Plus a poem!) – with my video commentary on how to make a movement go viral — from Erica Mandy’s Show, The News Worthy I was walking up the street minding my own…
Read More8 Things Donald Trump Can Teach Us About Courting Publicity
Guest Post By Victoria Greene It’s fair to say that America is a fairly divided place right now, with wildly differing ideas about what’s right and wrong. Whatever your views, our blundering, boastful President does seem to have mastered one thing, and that’s showmanship. As he appoints more than a few questionable characters to office, many…
Read MoreFailure, Faith and Perseverance
I’m in a tizzy right now. I have an unknown, itchy red rash under my arm. My stomach is upset and bloated. And my office has a giant pile of clothes on a chair I’ve been meaning to take to the consignment store, but haven’t. When I want to shift something, I clean out. But…
Read MoreYour Publicity Strategy: You Don’t Need to Be Brash or Loud
There is a place for everyone, no matter how shy or small you feel. No matter how big and bold you are. No matter if you’re quiet and thoughtful. No matter your race, ethnicity or point of view. We need us all.
Read MoreI Was Hit in Aikido—and it was an honor
I was hit repeatedly at an Aikido training over the weekend. And it was an honor. When I told a friend about this she said, “At the first hit, I’d be out of there. Off to get a latte and shopping for shoes.” Of course a part of me wanted out of there. The other part welcomed the opportunity to polish my spirit. As Rumi says, “Criticism polishes my mirror.” My work will be done when nothing can annoy, irritate, anger, or ruffle me. That is a long way off.
Read MoreBe a Media Darling [My New Podcast]
This is why my Podcast took 3 years to launch: I got waylaid. Over and over again. I think I resisted it because talking came so natural to me. And I did lots of other harder things first. I created webinars, special reports, ebooks, courses. I trained to get my black belt in Aikido. I got…
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