Social Networking PR
Why Podcast? 3 Top Reasons – Positioning, Promotion, and Profit
by Kris Gilbertson Have you heard about podcasting lately? It seems to be the buzz word of marketing that everyone is talking about in recent months — everywhere from Entrepreneur.com, HubSpot, Social Media Examiner, ProBlogger and the list goes on and on. So, Let’s quickly break down the Top 3 Reasons to Podcast: #1::…
Read More7 Ways To Increase Your Pinterest Following
Excerpted from the new book Entrepreneur Magazine’s Ultimate Guide to Pinterest For Business by Karen Leland, Sterling Marketing Group. What pushes one person or companies Pinterest past unknown to being a star player? In short it’s your ability to curate and promote content that is meaningful, attractive, social media friendly, and on message with your…
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9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
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PR Downton Abbey Style: 5 Things You Can Learn From Their Social Media Campaign
When Downton Abbey first aired on PBS I wrote: I’m losing sleep. My sweetie and I curl up on the couch to watch hour after hour of Downton Abbey. We just started season two and already my mind is buzzing about all the ways the content in each episode has great examples that apply…
Read MoreYour Online Profile: Make One Change for Big Gain
By Guest Blogger Nancy Juetten Have you reviewed your LinkedIn, Facebook, Twitter, website/blog, and Biznik profiles lately to make sure the stories you are sharing are accurate, current, and compelling? I changed my profiles to reflect a keyword-rich headline two weeks ago and welcomed two speaking engagements and a new joint venture conversation almost…
Read MoreWhat Poet Laureate W.S. Merwin Says About How to Set Yourself Up for Success
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Here’s the question people often wrestle with when promoting themselves or embarking on a publicity campaign. How do I gracefully move from private person public persona. This is as much about temperament as it is about the desire for a…
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