Sound Bites
Sound Bites: 8 Things You Need to Know for Your Next Media Interview
Soundbites: 8 Things You Need to Know for Your Next Media Interview. If you think sound bites, talking points, or critical messages for media interviews are just for the salesy, sleazy, or slick, you’re not seeing the big picture. Every captivating interview has them. In today’s hurry-scurry world, attention spans are the size of a…
Read More7 Harmful Attitudes Blocking You From Getting Featured in the Media and Getting Great Publicity
7 Harmful Attitudes Blocking You From Getting Featured in the Media and Getting Great Publicity Not getting featured in the media? Feeling tons of “resistance” whenever you sit down to work on your press kit, pitch or press release? Can’t seem to “crack the code” on how to get top bloggers, journalists, editors podcasters, and…
Read More5 Media Interview Mistakes: That Could Crucify Your Career
5 Media Interview Mistakes: That Could Crucify Your Career In this new age of social media 3.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent…
Read MoreMedia Training for CEOs: How to Be Powerful + Beloved
The late ABC Anchor Peter Jennings noted, “I find writing the evening news sometimes very challenging because I realize that what we’re trying to give folks in the evening is black and white when so often I want to give them gray.” That same frustration is only exacerbated these days for media and communicators alike. Bottom line: There is a place for nuance. It’s just a small place.
Read More5 Strategies to Physically Prepare For a TV Interview–My Personal Secrets
5 Strategies to Physically Prepare For a TV Interview–My Personal Secrets I need to lose 20 pounds. I wish I had less wrinkles. My butt is too big. Look at my wobbly double chin. She’s a liar. I don’t believe a word she’s said. What a schlump. Is that any way to sit in a…
Read MoreMiracle Find Me Now – My Mantra
“Miracle find me now” is my mantra for this year. I didn’t make this up. SARK (Susan Ariel Rainbow Kennedy) did. Re-igniting our friendship again after a 20 year hiatus — after a tiff neither of us remembers exactly how it happened, was the first miracle. I was up on Facebook fooling with something on a weekend…
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