X494.2 Business Administration (1)
EDP# 031B82
University of California, Santa Cruz
Many women equate self-promotion with being undignified. Yet in the business or media spotlight, it is necessary to be able to speak about achievements, ideas and innovations with confidence and power. This course is specifically designed for ambitious women on the executive fast track. Upon completion of this lively, practical and highly interactive workshop, participants will leave with the skills necessary to stand their ground, be heard, seen and respected for their knowledge, abilities and presence. Through lecture, role play, and on-camera work, participants will learn how to:
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Use the techniques of professional media coaches to prepare psychologically and verbally for a meeting, interview, promotion or media appearance |
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Develop a presence and hold the audience's attention
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Eliminate behaviors that make you appear powerless |
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Communicate with authority, authenticity and gentleness |
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Deal with five types of interviewers, so you can handle any difficult or challenging situation |
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Understand what it takes to make impactful TV, radio and print appearances
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Avoid the biggest mistakes that impede success |
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Create sound bites for the media or a meeting |
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Demonstrate your own self-respect |
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Sell your point of view with ease |
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Map your progress on videotape from the beginning to the end of class |
Note: It is recommended that participants review the articles and materials at prsecrets.com.
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