tag:blogger.com,1999:blog-15235983Mon, 27 Oct 2008 19:04:03 +0000Get publicity for yourself, your product, your book, your service or your cause while keeping your integrity intact.http://69.36.176.155/publicityblog.htmlnoreply@blogger.com (Susan Harrow)Blogger55125tag:blogger.com,1999:blog-15235983.post-8428510858909368771Fri, 29 Aug 2008 09:19:00 +00002008-10-27T12:04:03.353-07:00seminarNancy JuettenOprahThe Oprah Winfrey Showpublicist Grand Sized Publici-Tea October 17, 2008 var so = new SWFObject("http://prsecrets.com/player/playerMini.swf", "mymovie", "75", "30", "7", "#FFFFFF"); so.addVariable("autoPlay", "no"); so.addVariable("soundPath", "http://prsecrets.com/audio/publicitea.mp3"); so.write("flashPlayer"); Save October 17 from 12:30 - 5 p.m. to Learn from Nancy Juetten, publicist, newspaper columnist, http://69.36.176.155/2008/08/in-person-pr-seminar-in-seattle.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-842383175432506074Sun, 17 Aug 2008 04:41:00 +00002008-08-16T22:16:36.662-07:00TV Talk ShowsNational TV ShowOprah WinfreyOprahThe Oprah Winfrey ShowSound BitesWhen opportunity comes knocking, are you ready? Have you been thinking Oprah? When opportunity comes knocking, are you ready? Check out our tele-seminar on Tuesday, August 26 at 8 PM EST! (The tele-seminar is for women only. Sorry men!) Read this story about Angela Jia Kim, whose product line is being considered for Oprah's Favorite Things Show. Angela is Founder of Savor the Success, a new http://69.36.176.155/2008/08/have-you-been-thinking-oprah.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-1150973369656114126Tue, 12 Aug 2008 00:32:00 +00002008-08-11T17:38:45.878-07:00I don't do this very often, but today's tips are from author & TV personality Lisa Daily who has done over 1000 media interviews. That's no small accomplishment. Though we've been colleagues now for several years, worked together, brainstormed projects, done teleclasses in tandem, we hadn't met. I jetted over to Book Passage, our local independent bookseller, to meet Lisa when she was here a few http://69.36.176.155/2008/08/get-your-15-minutes-of-fame-5-secrets.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-8070624545465656648Fri, 01 Aug 2008 06:25:00 +00002008-07-31T23:27:30.397-07:00Bully PulpitTalking pointsSeinfeldmedia trainingMedia coachingLarry King LiveJerry SeinfeldLarry King, who, when he interviewed the Dalai Lama thought he was a Muslim, shows his stripes again here with Jerry Seinfeld. Larry is totally unprepared, but Jerry, has all his facts at his fingertips. Even when an interviewer doesn't have a clue, you need to step up, set the record straight and get your information across. http://69.36.176.155/2008/07/be-prepared-for-unprepared-interviewer.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-8520822287338454554Tue, 29 Jul 2008 04:53:00 +00002008-07-28T21:55:11.659-07:00social networkingvideosvideo contentarticlesDo you want to drive more qualified traffic to your website--visitors to buy your products & services? I imagine you do, but don't want to labor dozens of hours every week uploading your videos and articles to social networking sites, writing blog copy, circulating your podcasts, exchanging links etc. And if you're using the old model to write as many articles as fast as you can, think again. http://69.36.176.155/2008/07/video-content-is-king.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-5006350808810508621Sun, 29 Jun 2008 02:17:00 +00002008-08-30T22:10:01.614-07:00Stanford Commencement AddressStanfordOprah WinfreyOprahDr.My niece graduated from Stanford last Sunday along with 24,000 people gathered at Stanford Stadium. My parents and her parents found Oprah inspirational and meaningful for them. She quoted one of my favorite heros Dr. Martin Luther King. She said, "So, Dr. King said, 'Not everybody can be famous. But everybody can be great, because greatness is determined by service.' Those of you who are http://69.36.176.155/2008/06/my-niece-graduated-from-stanford.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-9024142468873504221Tue, 10 Jun 2008 19:28:00 +00002008-06-10T13:09:11.773-07:00oprah's book cluboprah british version of oprah's book clubrichard and judyCan't get your book chosen for Oprah's book club? Try the UK. An English couple are proving to be the Oprah equivalent. Read about some of the lucky British "Oprah" winners here: http://bookchase.blogspot/2008/06/richard-judy-and-oprah.htm.http://69.36.176.155/2008/06/british-version-of-oprahs-book-club.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-3694471962547693654Wed, 04 Jun 2008 23:57:00 +00002008-06-04T17:19:19.851-07:00videosWhat Happenedonline media coachingmedia trainingMedia coachingScott MCellandmedia interviewtraffic geyseryoutubeScott McLelland has handled himself masterfully during some tough media interviews, keeping his cool and not saying anything evil about the people who are attempting to besmirch his name. In an interview yesterday with Terry Gross, the host of NPR's Fresh Air, Gross asked him not to rely on his sound bites and just talk.  Take heed.  Even though a host asks you not to repeat your talking points http://69.36.176.155/2008/06/scott-mclelland-media-trained-well.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-7168622882353521470Wed, 21 May 2008 01:24:00 +00002008-08-11T17:27:11.803-07:00press release successpress releasepress release failureYou send out a press release and expect your phone to ring and your voicemail box to be full of media folk eager to interview you. When nothing happens you wonder what went wrong. C.W. Ceran says, "Genius is the ability to reduce the complicated to the simple." You're doing this every time you write a press release. The simpler the better. Many people think that you should load as much http://69.36.176.155/2008/05/what-can-you-do-when-your-press-release.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-2005321278223817997Mon, 07 Apr 2008 19:33:00 +00002008-04-07T12:35:09.665-07:002 PR Approaches: Organic vs. Manufactured I was reading the Wall Street Journal and the New York Times at my parents’ house on Easter Sunday and was struck by two articles on two different approaches to PR. That of Lauren Conrad, the 15 second scrabbler attempting to manufacture fame, and Eckhart Tolle, who embodies the dignified organic approach. Conrad is the MTV reality star of "The Hills" http://69.36.176.155/2008/04/pr-viagra-strategies-to-long-lasting.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-3879500478779426852Sat, 01 Mar 2008 02:22:00 +00002008-02-29T18:26:08.366-08:00MySpaceFacebookLinkedInSocial mediaVisibility expert, Nancy Marmolejo says that you get an at-a-glance idea of who people are on MySpace, LinkedIn, or Facebook page and also "who they associate with, who they consider important, and what they think about x, y and z. I think for our attention deficit society, it's like shopping at Target. You can walk in and get underwear, a hammer, a greeting card and a couch." Read more here: http://69.36.176.155/2008/02/use-social-media-to-build-your-business.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-2098838647406135144Thu, 14 Feb 2008 20:34:00 +00002008-02-14T12:45:07.612-08:00Words matter. In just a few words David Neagle, Million Dollar Income Acceleration Mentor, changed my mind. On February 19, David is going to be my guest on a complimentary teleseminar about how to make a quantum leap to earn 7 figures. In the teleseminar, he is offering a free evaluation and consulting session so I thought I'd better go through it so I would know exactly what it was like and http://69.36.176.155/2008/02/earn-7-figures-in-2008.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-2905021453780855160Thu, 14 Feb 2008 20:18:00 +00002008-02-14T12:43:48.275-08:00Who Are Your Friends, Anyway? I'm a featured expert on SelfGrowth.com and I'm being bombarded with other experts asking me to be their "friend." Many just send the standard form with no personal note. At first I was a bit put off by this. Out of curiosity I checked out a few of the "no note" senders, and decided not to accept their invitation. But the invites kept pouring in. Why? What's so goodhttp://69.36.176.155/2008/02/social-media-chit-chat-or-serious.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-786578686379746463Tue, 22 Jan 2008 21:56:00 +00002008-01-24T14:32:00.354-08:00Most people underestimate the necessity of having snappy, sincere soundbites prepared when the producer of any national TV show calls. Their call to you is to find out if you qualify to be a guest--or not. This teleclass will cover what you need to know to be sure you're ready when the opportunity arrives. How to Create Soundbites that Get You on Oprah and Other National TV Talk Shows Join http://69.36.176.155/2008/01/using-soundbites-to-get-on-oprah-other.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-8388144895581614048Wed, 16 Jan 2008 16:09:00 +00002008-01-16T18:05:39.132-08:00Amy Fisher has made a lot of mistakes. Most recently, Amy Fisher and her estranged husband, Lou Bellera, made a porn video which he sold to Red Light District Video (the company also distributed the 1 NIGHT IN PARIS DVD starring Paris Hilton). The Fisher and Bellera video is already available on the Internet, much to Fisher's dismay. Fisher made her first big media mistake in 1992 at age 17 whenhttp://69.36.176.155/2008/01/once-you-make-mistake-in-print-or-on.htmlnoreply@blogger.com (Susan Harrow)3tag:blogger.com,1999:blog-15235983.post-576928885829175588Tue, 15 Jan 2008 17:05:00 +00002008-01-16T18:04:50.293-08:001. Use a General Bio. Soundbiting starts even before you appear on a TV or radio show. Your bio is the first introduction to you and it's your first soundbite--even though you're not the one to say it. Most people leave this introduction up to the TV or radio host and that's their first mistake. Controlling the public's perception of you begins with the bio. Even if you have hired a publicist, http://69.36.176.155/2008/01/soundbite-blunders-to-avoid.htmlnoreply@blogger.com (Susan Harrow)1tag:blogger.com,1999:blog-15235983.post-305329335134035592Tue, 06 Nov 2007 17:16:00 +00002007-11-06T09:21:25.963-08:00DaVidoSimon CowellAmerican IdolFrappuccinobaristaStarbuckspublicity stuntJava JitterA bad song doesn't make good publicity no matter how many times it's played. DaVido, a New Jersey Nightclub singer, tagged a "Guido Superman" by a blogger, wrote a song based on a conversation he was having with a "hottie" Starbucks barista. DaVido says, "And she was drinking a very strong coffee and she goes, 'Oh my God this gives me the java jitters.' And I said, 'Ah, that's a great, great ideahttp://69.36.176.155/2007/11/know-when-your-press-release-needs-work_06.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-17577776264994816Wed, 17 Oct 2007 17:27:00 +00002007-10-17T11:08:26.841-07:00Britney Spearsget publicityHigh School MusicalVanessa HudgensLindsay LohanDavid BauderVanessa Hudgens, star of "High School Musical" evidently thought so. In the past few weeks she has topped the search engine searches with over 10,060 queries. Before she bared her body her name was only searched on 350 times in a typical 48 hours. Some speculate it was a planned career stunt to boost her popularity. If so, how sad is that? What does it say about our culture when youth "role http://69.36.176.155/2007/10/should-you-go-nude-to-get-publicity-and.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-9198744304572655763Fri, 22 Jun 2007 21:11:00 +00002007-06-22T15:35:10.123-07:00Getting featured in O, the Oprah Magazine, is like winning the Academy Award. It's a distinction that validates your product like no other publication. In fact, getting featured in O helped raise one entrepreneur’s sales by 60% in just 30 days. But that was just the tip of the iceberg. The mention brought much needed awareness to a cause close to her heart--breast cancer. Thanks to O, The Oprahhttp://69.36.176.155/2007/06/pitching-oprah-magazine-how-to-get.htmlnoreply@blogger.com (Susan Harrow)3tag:blogger.com,1999:blog-15235983.post-8062366399369032181Mon, 05 Mar 2007 22:11:00 +00002007-03-05T14:14:57.613-08:00What does Bono, lead singer for U2 know that you don't? Take a cue from men and women who rule the world with their grace, humor and ease. My colleague media trainer T.J. Walker analyzes a brief video clip of famous leaders from Bono to FDR at http://www.speakingchannel.tv In 2 minutes he gives you a mini-media coaching session--excellent tips. Wish I would have thought of this idea!!http://69.36.176.155/2007/03/speaking-secrets-of-world-famous.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-116849189326301696Thu, 11 Jan 2007 05:03:00 +00002007-01-10T21:11:49.260-08:00If you had a step-by-step process that taught you how to get in 0 Magazine you'd want it, right? I've just interviewed publicists who regularly get their clients featured in 0 and people like you who have done it themselves. Some of their results: ==> "The O feature got us into over 100 retail outlets," says Denise Loren of http://www.bowwowtv.com, whose company makes DVDs for dogs, which http://69.36.176.155/2007/01/want-to-be-in-oprahs-magazine.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-116829268458021670Mon, 08 Jan 2007 20:50:00 +00002007-11-05T12:13:25.747-08:00OprahHarpoThe Oprah Winfrey Show For Immediate Release: Contact: Susan Harrow Publicity and Marketing Mega Sale 888.839.4190 Britney Spears will get 2 weeks of fame from getting her privates caught on camera. Is this the best form of “exposure”http://69.36.176.155/2007/01/britney-or-oprah-what-kind-of-exposure.htmlnoreply@blogger.com (Susan Harrow)2tag:blogger.com,1999:blog-15235983.post-116824266784300746Mon, 08 Jan 2007 05:54:00 +00002007-01-07T23:53:17.940-08:00My New Year's Gift to you: Get dozens of popular, high quality publicity & marketing materials for a fraction of the cost from the best marketing publicity professionals in the business. You'll get products that cover everything from "Get in O, The Oprah Magazine" to "How to Transform Your Press Releases from So-So to Sizzling", to becoming an inspiring speaker, making your website a magnet for http://69.36.176.155/2007/01/publicity-marketing-megasale-90-off.htmlnoreply@blogger.com (Susan Harrow)0tag:blogger.com,1999:blog-15235983.post-116517010821598026Sun, 03 Dec 2006 18:21:00 +00002006-12-03T10:34:01.380-08:00 People love blonds. Why? Because, first impression, they are no threat. But let's take a closer look at two beloved blonds who don't fit the dumb mold. Diane Sawyer and Kate Snow.Diane, who has the faint aura of a Grace Kelly, cool and calm, yet admired for her aplomb, was respected as a reporter on 60 Minutes. She's become more of a gal pal as the co-anchor, with Charlie Gibson (who left a fewhttp://69.36.176.155/2006/12/not-so-dumb-blond-club-likability.htmlnoreply@blogger.com (Susan Harrow)3tag:blogger.com,1999:blog-15235983.post-115775611943773712Fri, 08 Sep 2006 22:53:00 +00002006-09-10T20:03:09.736-07:00According to the New York Post, Bill Clinton is demanding changes to several scenes in the 9/11 drama set to air on Sunday and Monday on ABC. Clinton says there are scenes that misrepresent his role in pursuing Osama bin Laden. The letter obtained by the Post from Bruce Lindsey, head of the Clinton Foundation, states that "the content of this drama is factually and incontrovertibly inaccurate" http://69.36.176.155/2006/09/bill-clintons-image-control-cigars-war.htmlnoreply@blogger.com (Susan Harrow)1