Dear Friends,

One of the participants in my Sound Bite Seminar said,

I'm after 3 things from my media appearances:

1. Fame.

2. Friends.

3. Fortune.

He said he wanted fame or notoriety to establish himself forever in the business world. He wanted friends so he could create a circle of influence by having relationships with important people to continue to expand his business. And he wanted fortune because he knew what it was like to be almost on the proverbial park bench and he wanted to live a life of comfort and provide for his family.

Ethan Canin said, *Being rich or famous isn't exactly the point. It's just being important. Regarded.... He thought if other people recognized him he'd recognize himself.*

No matter what your reasons for wanting media attention your words are the ambassadors of your intentions. I'm continuing to focus on how words influence how we think about each other and the world.

While we form opinions about each other in less than 7 seconds based on presence--before even one word is spoken --the words you speak then support or subtract from the initial impression someone has of you.

Warmly,
Susan

3 Keys to Becoming Influential

1. Have strong opinions.

Joan Baez, American singer and songwriter said, *I've never had a humble opinion. If you've got an opinion, why be humble about it?* She's right. Take sides. Take a strong stance on an issue or problem. Be able to back up your position with facts, arguments and stories that effectively support your opinion. And be able to rebut those with strong opposite opinions. You'll have a better chance of getting booked in the news if you can express yourself passionately with conviction while advocating your views.

2. Don't tell audiences how to think.

Journalist & author Pete Hamill noted it's not effective to call an event a *tragedy.* Instead use language that shows that what you're discussing is tragic. Make your audience feel the sadness and desperateness of the situation by choosing the right details. Don't say, *I think this story is hilarious.* Or, *I think you will love what I'm about to tell you.* Never presume what someone will think or feel. How you know? Allow your host and audience to feel and think as they will. It's an act of trust that you'll be able to communicate effectively without trying to control the reactions of others.

3. Say as little as possible.

Powerful people speak less. Their words carry weight. While we lose interest in the babbler we respect the laconic. Condensing your thoughts and words into concise packages take practice. It's like learning a different language. But it's necessary to be able to learn this media-speak in order to adhere to the miniscule time-frames for talk time on radio, TV, and in print. Or as Aldous Huxley says, *Several excuses are always less convincing than one.*

When the Media Calls Do You Know What to Say?

Don't miss your chance at fame and fortune. Taking the Sound Bite System for Success helps you develop sound bites that:

• Get the media to contact YOU as an expert in your field.Pitch your ideas with confidence to print, radio and TV media.
  
• Prepare mentally, physically and emotionally for successful national print, radio and TV interviews.
  
• Enjoy ongoing publicity for your business, book, product or cause.

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QUOTE

I shall never be ashamed of citing a bad author if the line is good.

~Seneca