15 month old Cody
had to have his legs amputated. Doctors said that Cody probably wouldn't
ever be able to walk. The day after he was fitted with prosthesis at 18
months old he walked. Cody not only walks, he runs, swims, and leaps, all
with great enthusiasm. He has different sets of legs for doing different
activities. The set he has for running he also loves to bounce on up and
down exuberantly.
Which got me thinking. Last week I interviewed Annie Jennings on how to
become a news expert and, as I watched Cody on The Oprah Show I thought,
Cody is a great example of what's necessary to become a news expert. He's
got the right equipment for whatever job he needs to do -- run, walk,
swim, crawl. The right spirit, ever ready. He's vibrant and beams
happiness and good-naturedness. He uses his abilities every day and seeks
to improve himself. He has a can-do attitude.
His mother, Tina, said that "When he says, 'I can't,' we say, 'That's not
a word allowed in this household,'" she says. "We find a way for him to do
it. It might be different than someone else, but we work together and we
get through it."
Producers
look for the qualities that Cody has in a national news expert. Of course
you'll also need to have fascinating opinions, provocative thoughts and
insightful comments as part of your "equipment" to be in-demand. You'll
need to "walk" your talk.
In the tips below I've recapped a few highlights from my conversation with
Annie so you can begin becoming a thought leader and national news expert.
Warmly,
Susan
P.S. If you missed the teleseminar you can download it at no charge here:
Annie Jennings of Annie Jennings PR and one of her excellent publicists, Stacy,
gave more than an hour of tips on how to position yourself as a thought leader
and get called on regularly to comment on the news. I've recapped a few of their
techniques and suggestions here.
1. Comment on news stories on your blog.
In order to be socially relevant you need to be up on the issues of the day.
Your blog posts should be focused, concise and to the point. Producers are
looking for fresh and current commentary that also injects your wisdom and
insights from your personal and professional perspective and experience. By
creating regular insights on your blog you increase your chances of getting your
voice noticed.
2.
Turn your blog comments into a podcast.
Since producers need to know your speaking style short podcasts give them a
sense of your literal voice as well as your internal voice, how you think and
shape your stories. This is the quick path to you getting used to talking our
comments as well as writing them. Your podcasts are reflections of your
experience, education, wisdom, knowledge, and credentials. By practicing every
day you'll expand your expertise quickly.
3. Post a demo video.
Producers aren't looking for a speaking video. They need to see that you can
interact with the host, know your role and speak on demand. You'll need to know
where to look, how to speak without using your hands so you don't look like the
Tasmanian devil. On your demo video they're looking to see that you can light up
yourself, be dynamic and vibrant so audiences pay attention. Producers' jobs are
on the line everyday so if you don't live up to your promise or their
expectations it reflects badly on them. Your poor performance could cost them
their job.
4. Behave professionally at all times.
Now I know I shouldn't have to tell you this, but I've seen even experienced
professionals lose their cool when their appearance gets cancelled at the last
minute. Don't guilt trip. Your professional default behavior needs to be
gracious at all times no matter what. You'll get another chance if you maintain
your equanimity and aplomb. Caroline Myss says, "Master your responses to
external events -- don't attempt to control them." With daily practice you'll
become a master of your responses. And soon enough you can become a regular
respected news commentator.
Free
Teleseminar: Become A National News Commentator
Featuring Top Media Coach & Marketing Strategist Susan Harrow CEO of
PRsecrets.com, hosted by Annie Jennings of Annie Jennings PR
Don't Miss This Power-Packed Hour and a Half to Discover What it takes to
be a sought after cultural commentator and respected thought Leader.
Presented by Susan Harrow of Harrow Communications a media coaching &
marketing firm dedicated to helping you make or comment on news. Susan's
clients have appeared frequently on Oprah, Larry King Live, Fox, CNN,
MSNBC and are national news experts.
You'll discover the key elements that get you invited on national TV shows
again and again.
You'll learn:
How to pass
the producer's audition and then get invited back as an ongoing guest.
How to jump
on cutting edge news before it happens.
Ways to
prepare your sound bites so you get maximum air time--even on panels.
What you
need to know so you can handle aggressive or hostile hosts.
Why props
can close a deal and when to use them.
The result?
Attract the
right clients, circumstances, and experiences that serve your deepest
desires.
Raise your
speaking fees.
Close
prestigious high-paying consulting contracts.
Get a six or
seven figure book advance.
Become
nationally known and respected worldwide.
Stand out
from your competitors so your business is top of mind.
Establish
your reputation as a thought leader.
Thursday, November
6
1:00 AM - 2:00 PM Eastern
(10 AM PT, 11 AM PM MT, 12 Noon CT)
Susan Harrow is a top media coach, marketing expert and author of Sell
Yourself Without Selling Your Soul, The Ultimate Guide to Getting Booked
on Oprah, Get Into O Magazine, and Get a 6 Figure Book Advance. Her
clients include CEOs to celebrity chefs and entrepreneurs like you who she
helps to double or triple their businesses with PR. Dozens of her clients
have received 6 figure book advances, are national news experts, and have
appeared on Oprah, 60 minutes, CNN, CBS, Good Morning America, Larry King
Live and in the New York Times, the Wall Street Journal, Forbes, Time, and
more. She can help you do the same.
FREE CD: "The Making Of A Million Dollar Expert" Offered To All Who
Sign Up Using The Link Below:
Receive a FREE
Web News Release from PR Newswire and PRSecrets.com
PRSecrets.com has partnered with PR Newswire to provide you with one (1)
FRE.E Web News ReleasePLUS. Promote your business at no cost with this
trial offer.
Note: This offer is only available to new PR Newswire members.
*Join PR Newswire by November 15th and you will receive a FREE Web News
ReleasePLUS distribution (valued at $249). Additionally, you will also
receive free membership (normally $195). By joining PR Newswire, you'll
also enjoy access to discounts and free services valued at more than
$2,000. This special offer is only available for a short time.
PR Newswire's small business Web News ReleasePLUS harnesses the power of
the Web by delivering your news release to more than 5,000 web sites,
databases and online services such as MSN, Yahoo!, and AOL. The enormous
amount of traffic on these sites gives your news release a potential
audience of millions.
How does the Web News ReleasePLUS distribution benefit you?
Promote a
new business, Web site, service or product to a mass audience
Drive
traffic to your Web site or storefront and increase online sales
Credibility.
Your release will be intermingled alongside news from large Corporations
Increase
your overall visibility with the both consumers and the media
Each time you
distribute a Web News ReleasePLUS, you will receive a ReleaseWatch report
via e-mail that details the location of your release on various news
sites. Each "hit" shows you the news site organization and the URL where
the release can be accessed. Our Web News ReleasePLUS also includes Search
Engine Optimization (SEO). PR Newswire's SEO is a quantifiable,
cost-effective means of increasing the visibility and longevity of your
Web-release. SEO optimizes each release so that it has the best chance of
meeting the criteria of the leading search engines such as Google and
Yahoo! as well as mobile search sites.
There is no better way to get the word out about your company or event
than by using PR Newswire. It is the most cost-effective way to reach your
target audience.
Click to get started!
========================================== Services I Highly Recommend
==========================================
Many people ask me about the services I use and trust. The businesses
below are a few of my partners or companies that provide services and
products that I rely on that truly work.
I recommend them without pause. Please explore them to find out if they
are right for you.
PRESS KIT 247: Both an online database where journalists and producers find
you when they're searching for experts and your online press kit where all
of your press materials
including audio and video are instantly available to the media.
Get listed here and to increase your media appearances and expand your business.
OUR SHOPPING CART: I use a shopping cart system called 1shoppingcart for
online transactions, autoresponders, my affiliate program and tracking
links. This shopping cart is the most widely used one by successful
entrepreneurs and online marketers.
You can trial it here.
THE WEB SITE TOOLKIT: "This is a complete tutorial and guide (written and
audio) on creating an effective professional service business web site,"
says Robert Middleton, the
creator. This is a best, most organized and comprehensive system that I've
found to guide you through writing the copy and organizing the content for
your website. Included are resources and directions for writing, design
and technical requirements. Hundreds of people have used Middleton's
methods to develop sites that attract the clients they want:
Go here for more
information.
EZINE MARKETING: Using an E-zine like mine is one of the fastest and
easiest things you can do to promote your business. To learn how to create
yours so it works for you
and gets you ongoing results I suggest taking a look at Alexandria Brown's
complete manual on marketing with your E-zine: E-zine:
Find out more here.
THE INFOMERCIAL TOOLKIT: Online videos are the wave of the future. Your
clients or customers may be all over the world, but they can meet you
quickly right on your site. Sell your products and services, demo new
ideas or just give people a small taste of what it's like to do business
with you: Go here for
more information.
PRLEADS: This is the best deal on the planet. The only complaint my
clients have lodged about it is "I wish I would have done it sooner". You
respond to reporters and producers queries for comments and insights on
stories they're working in your area of expertise and then get quoted in
the media instantly: Try
PRLeads now.
THE SEDONA METHOD: Order your free two-hour introductory Sedona Method
DVD and introductory CD or tape and learn to instantly release
uncomfortable or unwanted feelings on the spot. Whether it's fear of
speaking, becoming a more public person, losing weight, or letting go of
stress, or past issues or trauma, this will help you achieve your goals
effortlessly and with great joy.
Find out more here.
TELECONFERENCE SERVICE: For all my Teleclasses I use a service that's
reliable and free. I also use this service to record all my consulting
calls. http://www.thebasementventures.com/
Come Meet Me
Anywhere in the
World Become A National News Commentator
Teleseminar with Susan Harrow hosted by Annie Jennings
November 6
1-2:00pm EST
Teleseminar Sign Up & CD
Anywhere in the
World Chat with Women
Love Oprah, Want to promote your business-find out how! Download it at no
charge here.
Anywhere in the World Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour Download it at no
charge here.
For further schedule information and course descriptions
please visit.
Quote
Whoever cares to learn will always find a teacher.
Join the Cosmic Mending Kit
Ning Group A community of people devoted to creating beauty, art and peace in
the world beginning with themselves.
Have Any Questions?
To help ensure that you receive all email messages consistently in your
inbox with images displayed, please add this address to your address book,
buddy book, or contacts list: 60secondsecrets@prsecrets.com.
Have A Topic Idea?
I'd love to hear it! Just
email me any time here and let me know what topics you'd like to know
more about.
Producers
look for the qualities that Cody has in a national news expert. Of course
you'll also need to have fascinating opinions, provocative thoughts and
insightful comments as part of your "equipment" to be in-demand. You'll
need to "walk" your talk. 
2.
Turn your blog comments into a podcast.
