Dear Friends,

I was at a party Saturday night and met the most remarkable man.

Paul Polak is a 75 year-old visionary who is changing the face of poverty as we know it. Not by charity, but by recognizing that the 1 billion men, women, and children living less than a dollar a day are potential customers. He's selling them the things that they need...and thus turning them into entrepreneurs that then benefit their villages and communities.

I was quite taken with his open mind and ability to see clear solutions in situations where most people just see impossible circumstances. Polak does in depth interviews with families, farmers and people in communities that are having difficulty surviving. From these interviews he gets an idea of how to create some practical, easy-to-implement tool that provides the solution without huge expense or complicated technology.

When he asked them what their most pressing problem was they typically answered, "Not enough money." When he dug deeper the problem often had to do with lack of water--for drinking and for growing food. So Polak developed an inexpensive foot pump that could distribute water.

Last night he also demonstrated how he could purify water with salt and an electrical current with an implement about the size of a candle. See some of the video I shot of him here: http://prsecrets.com/susaninreallife.html. Typically his products have a return on investment of 1-6 months and have transformed communities of over 17 million people.

Polak has a secret that few of us know or have employed...he taps into virgin markets. Right now, given the shift in the economic climate what could be more ingenious than this?

Let's each of us look not to compete where we think the money is, but investigate the markets that have yet been tapped. Then do some real good in those market segments.

Warmly,

Susan

Tap Virgin Markets: Paul Polak's Strategy for Eliminating Poverty and Making Millions

Paul Polak's enterprises have made over 200 million dollars. But he isn't chasing after existing markets, he's creating new ones -- virgin markets as he calls them, in the most unlikely of places. Places where people earn less than $1 a day. Polak's premise is founded on his sound experience at International Development Enterprises (IDE), a nonprofit he co-founded in 1981 to develop income-generating tools for subsistence farmers. Here's how you can do the same for your business.

1. Think Simple.
I asked Polak how he came up with such brilliant solutions to people's seemingly impossible problems. He told me that first he interviews his subjects in depth. He listens deeply to people when they discuss all the different aspect of their lives, how they interact with each other, how they grow and gather food, what parts of their lives present the most difficulties.

Then he thinks about what would help. He told me he finds the most obvious solution that other people just don't see. When he develops products he imagines the LEAST high tech solution that could be implemented. He creates products that don't depend on a complicated infrastructure to work. In other words, what product would work right now given the limitations that exist. Take a look to see what is obvious that you may be overlooking.

2. Find Virgin Markets.
So many of us are looking at markets that already exist and asking ourselves what can we sell them that they don't already have. Polak says go after the people who can't pay him now, but who can in one-six months.

These people will also be able to support your products through their own innovation and expansion providing you opportunities to sell more in the future. As they grow, you grow. As they expand you watch to see what else they need that you can provide. Polak says it's his close connection to his customers that lets him see what's needed next.

3. Create Customers For Life.
We've all heard this. It's challenging. Often once you've sold someone something they become self-sufficient and no longer need you. These circumstances demand constant innovation. Polak says he takes things one step at a time, often not knowing what the next challenge will be or if he can make it work. He takes the attitude that some things will succeed, others fail, and so what. You move forward and discover what your next move will be when it appears. As Thomas Edison said, "No I am not discouraged, because every wrong attempt discarded is another step forward."

Speak: Sell Your Passion & Mission Without Being Salesy--Free Teleclass

One of the fastest ways to spread your message is to speak. But we all hate going to seminars where we know we're going to be sold...and sold and sold. We go to hear speakers for their insights and information and often we're bombarded with a hard sell from the podium to buy expensive programs. Yuck.

Not so with Sales-from-the-Podium Mentor Lisa Sasevich. I've just begun to read her tome of an ebook titled "The Invisible Close: 97 Closely Guarded Secrets to Using Irresistible Offers and to Boosting Sales Without Being 'Salesy'" and it's sound advice delivered in the spirit of giving and generosity.

The people who use her system reported that their sales close rate went from....10%-70% As a seasoned pro Lisa regularly personally converts 60-86% of her audience at her speaking gigs!

She's giving another live call on Tuesday, March 3rd so you can learn how she does it and apply her ideas to you. I'll be attending along with you as I sure want to know about how to sell with sincerity.

Just click here to reserve your spot.

Get Your Book on the NY Times Bestseller List

Anyone who has written a book or is planning to probably has thought at least once that they want it to be a bestseller.

You're invited to a free teleseminar on Thursday, March 5th where you'll find out how unknown authors did it with the "Bestseller Blueprint."

• Peggy McColl's book hit the Amazon.com, Barnes & Noble and New York Times bestseller lists.

• Gary Renard sold over 10,900 books and rose to #2 on Amazon.

• Randy Gilbert's book ranked #5 on Amazon and he got calls from publishers all over the world about buying foreign rights.

• Kristie Tamsevicius sold 25,000 books to ONE company and got national bookstore distribution after becoming an Amazon Bestseller.

• Gary Rebstock achieved the #1 spot on Amazon and landed a deal with Random House.

• Sandy Forster sold over $50,000.00 of books in a week and rose to #5 on Amazon.

Even if your book isn't going to be out for a while, or if it's been out for years already this is a call you won't want to miss.

To register for Thursday's free telephone seminar, go here now.

The method we'll be talking about requires no marketing expertise, no marketing budget and no technical expertise.

It works for all types of books, fiction or non-fiction, regardless of subject -- whether self-published, POD, ebooks; newly-published or even those that have been out for years.

No matter where you are in the publishing process please join this call to learn more.

Go here to register.

Online Success Blueprint System

While others are struggling in a down economy, you don't need to.

Ali Brown uses a business model that hundreds of women and men just like YOU are using -- either to supplement their current business revenues, reinvent their previous business, or start a new business.

At 8 pm Eastern on Thursday, March 5, 2009, Ali will share the LATEST information on this topic in this FREE one-time only teleseminar:

You'll learn:

• The 5 ways you can recession-proof your business... starting today.

• 3 mistakes entrepreneurs make when taking their business online... and how YOU can avoid them.

• Ways to create easy information products to generate passive cashflow while you work or play.

Over 2600 people have already signed up for this call and space is limited.

Author Promotion: Double your effectiveness by coopetition

World renowned, New York Times best-selling authors Dr. Judith Orloff and Marci Shimoff are both introducing books that could be considered competition.

These two friends decided that instead of competing with each other, doing separate book tours and vying for market share, they would tour together and double their effectiveness through synergy. Dr. Judith Orloff's "Emotional Freedom" and Marci Shimoff's paperback edition of her best-selling "Happy for No Reason" focus on making positive shifts in your emotional states that can lead to a living happier, more fulfilled life.

Since they have a common theme, but differ in their approach they are complementary without truly competing.

Take a look at both books and how they are positioned and consider doing the same for your book.

http://www.HappyForNoReason.com/MyBook
http://drjudithorloff.com/emotional-freedom-promotion

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Services I Highly Recommend
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Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause. Please explore them to find out if they are right for you.

VIRAL VIDEO MARKETING: It doesn't pay to spend your time submitting your videos manually. Instead submit your video using automation simply and easily. You get 100 submissions per month to 35+ top video sites, 12 social bookmarking communities and numerous blogs, blog Directories and podcast directories. This service has already saved us dozens of hours of time and put our videos at the top of the search engine rankings. 30-Day Free Trial. http://snipurl.com/2jdga

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OUR SHOPPING CART: I use a shopping cart system called 1shoppingcart for online transactions, autoresponders, my affiliate program and tracking links. This shopping cart is the most widely used one by successful entrepreneurs and online marketers. You can trial it here: http://snipurl.com/1c8uz

THE WEB SITE TOOLKIT: "This is a complete tutorial and guide (written and audio) on creating an effective professional service business web site," says Robert Middleton, the creator. This is a best, most organized and comprehensive system that I've found to guide you through writing the copy and organizing the content for your website. Included are resources and directions for writing, design and technical requirements. Hundreds of people have used Middleton's methods to develop sites that attract the clients they want:
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EZINE MARKETING: Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: E-zine: http://snipurl.com/1c8vf

THE INFOMERCIAL TOOLKIT: Online videos are the wave of the future. Your clients or customers may be all over the world, but they can meet you quickly right on your site. Sell your products and services, demo new ideas or just give people a small taste of what it's like to do business with you: http://snipurl.com/1cbd8

PRLEADS: This is the best deal on the planet. The only complaint my clients have lodged about it is "I wish I would have done it sooner". You respond to reporters and producers queries for comments and insights on stories they're working in your area of expertise and then get quoted in the media instantly: http://snipurl.com/w9xy

THE SEDONA METHOD: Order your free two-hour introductory Sedona Method DVD and introductory CD or tape and learn to instantly release uncomfortable or unwanted feelings on the spot. Whether it's fear of speaking, becoming a more public person, losing weight, or letting go of stress, or past issues or trauma, this will help you achieve your goals effortlessly and with great joy.  http://snipr.com/1n6ki

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Exceptional Wisdom Radio
How to use sound bites to double or triple your business
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Love Oprah, Want to promote your business-find out how!
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The Dr. Pat Show
A conversation about all things publicity
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The Art of Blowing Your Own Horn
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Authors Access
Get a 6 Figure Book Advance: Before You Write Your Book
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Q&A to Get on Oprah & Other TV Talk Shows Teleclass
1 hour
Download it at no charge at: http://snipurl.com/38obn

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Get a 6 Figure Book Advance Teleclass
1 hour
Download it at no charge at: http://snipurl.com/38obf

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Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
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For further schedule information and course descriptions please vis.it: http://snipurl.com/38ob4

Quote

Hidden in any misfortune is good fortune.

~ Tao Te Ching, verse 58