Bestseller!
Turn Your Book into a Bestseller in Less Than 6 Hours

with the
Author Powerpack
4-CD (or Tape) Set |
| Buy 3 CDs or tapes, get one free! |
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How to Promote Your Book
to the Top of the Bestseller List |
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Top Publicists Tell You
How to Create a Blockbuster Book |
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How to Sell Your WritingBut
Not Your Soul |
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Promote Your Book Boldly:
Write, Speak, Teach |
$59.95 Supersavings!
(Each individual CD or tape is $19.95. Regularly $79.80 for 4 CDs
or tapes.
You save over $19 on this Author Powerpack!) |
| You get the combined talents of 5 top-notch experts: |
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Jennifer Basye SanderBook packager & author of "The Idiot's Guide to Getting Published." (Moderator). |
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Susan HarrowTop Media Coach & Marketing Expert. |
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Isabella MichonFormer TV and radio producer and Publicist. |
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Colleen LindsayAdvertising and promotion manager for Stacey's Bookstore. |
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Mark TauberManager of publicity and marketing for HarperSanFrancisco. (A division of HarperCollins). |
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| You'll learn how to: |
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Find creative angles that the media loves. |
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Avoid the one thing you must never do to a bookstore buyer. |
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Get your publicist's attention so they'll promote your book above all the others. |
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Think of your book as a business. |
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Get your book into bookstores. |
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Become a high priority author at your publishing house. |
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| You'll also discover: |
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The number one fantasy about Oprahand why you should face reality. |
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The 5 myths of publicity. |
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Solutions to dealing with the most common publicity problems. |
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The critical window of time when your book can fail. |
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Why you must become a speaker to make your book a success. |
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How bestselling authors sell hundreds of thousands of books, and how you can too. |
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Incredible ideas for promotional partnerships. |
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Why it may take 700 interviews to put you on the bestseller list. |
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What a publisher's publicity budget really consists of and what that means for you. |
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The three sentence secret. |
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| Plus: |
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The mysterious reason why setting up your own workshop tour can get you more publicity than almost any other method. |
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The difference between a front list and a backlist bestsellerhow you can get rich and (semi) famous on the backlist. |
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Why it's essential to do an author event and NOT a
book signing. |
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Which national and regional booksellers events are the best ones for you to sell your book. |
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| And Much More! Audio CD, approximately 90 minutes; 1998 Learning Annex Panel. Bonus! You get almost 30 extra minutes FREE (An added $10 value.) |
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| You get wealth of information from six accomplished experts: |
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Patti BreitmanLiterary Agent for Richard Carlson & John Gray. (Moderator). |
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Susan HarrowTop Media Coach & Marketing Expert. |
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Christian de la HuertaPublicist, Popular Speaker, and Author. |
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Meg LenihanAssociate Director of Publicity for HarperSanFrancisco. |
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Joyce LynnThe Promotion Doctor, Publicist, and Former Journalist. |
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David ColeAuthor, Publishing and Marketing Consultant Founder of The San Francisco Bay Area Book Festival. |
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| You will learn to: |
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Incorporate the 3 essential elements that will sell your book proposalfor your first, second or third book. |
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Target special markets to sell thousands of books at a time. |
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Manage your own publicity. |
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Align your presence with your message. |
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Partner with your publisher. |
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Find a news hook for your fiction book. |
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Create extraordinary
sound bites. |
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Commit yourself to the publicity of your book. |
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| You'll also discover: |
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Inspiring ideas to use your natural presence to sell your book. |
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Three tips to get on Oprah. (The Holy Grail of all publicity). |
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Tips and techniques to do an effective local and grassroots campaign. |
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Why it's great to make mistakes. |
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The 4 secrets to making your book a blockbuster. |
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Free and cost effective ways to publicize your books. |
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How one author did a 50 city tour with only $3,000 from his publisher and got feature articles in dozens of publications in major cities. |
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Why you need to start your publicity 6-8 months before you book is released. |
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How publicity has changed in the last 5 years and what that means to you. |
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| And Much More! Audio CD, approximately 90 minutes, San Francisco Book Festival Panel Discussion. BONUS! You get almost 30 extra minutes for FREE! (An added $10 value.) |
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| You'll get the combined talents of 5 accomplished publishing professionals: |
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Jennifer Basye SanderBook packager & Author of "The Idiot's Guide to Getting Published." (Moderator). |
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Susan HarrowTop Media Coach & Marketing Expert. |
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Isabella MichonFormer TV and radio producer and Publicist. |
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Bettina FloresCo-author of The Millionairess Across the Street & Chiquita's Cocoon. |
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Susan RoAneKeynote speaker and Bestselling Author for 11 years and Author of How to Work a Room. |
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| You will learn to: |
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Stop procrastinating, sit down and write. |
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Cultivate presence. |
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Tell the media the 3 most important things about your book. |
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Listen to the marketplace. |
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Become an authority on your topic. |
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Do a bold publicity stunt to get immediate publicity. |
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Create your own niche. |
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Find a publisher at Book Expo. (Just the thing for self-published authors). |
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Help yourself by helping others. |
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Tap into the Hispanic market in the U.S. (Over 30 million people.) |
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Gain the love and loyalty of media hosts and your audience. |
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Be who you are in the world without changing your essential being to do publicity. |
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Handle hostility with humor and honor. |
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Be more natural than perfect. |
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| You'll also discover: |
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Why it's a good idea to tell a producer a story that will make her cry. |
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How book auctions work. |
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Susan RoAne's spiral notebook secret to writing a book. |
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The reason you should follow your dream but not quit your day job. |
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The 3 best ways to create a hot hook. |
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The necessity of reading "Publisher's Weekly." |
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Why you should never accept a publisher's rejection as the final word. |
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The paradox of using fewer words to get more air-time. |
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Why you should never pass up an opportunityhow one author didn't and got massive media coverage. |
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How one author self-published her book after 75 rejections then later got a 6-figure advance from a big publishing house for it. |
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The fantastic tip one of Susan client's used to control her image on Oprah's "Remembering Your Spirit" section of the show. |
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A hideous fact about authors and their advances. |
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How Soul singer James Brown helped promote a cooking book. |
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| And Much More! Audio CD, approximately 90 minutes, San Francisco Learning Annex Panel Discussion. You get almost 30 extra minutes for FREE! (An added $10 value.) |
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| You'll get the combined talents of 5 accomplished publishing professionals: |
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Dana MacyFormer Publicity Director
of Nolo Press and Salon Magazine. (Moderator). |
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Susan HarrowTop Media Coach & Marketing
Expert. |
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Elana MaggalExecutive director of
The Learning Annex of San Francisco. |
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Carol AdrienneInternational bestselling
author of "The Purpose of Your Life" and co-author of "The
Celestine Prophecy" workbook with James Redfield. |
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Patty StantonProducer of the KGO
radio show Ronn Owens. |
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| You will learn to: |
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Use 6 common sense approaches to creating
a bestseller. |
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Use 3 uncommon sense approaches to creating
a bestseller. |
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Capitalize on your publicity by teaching
at the Learning Annex. |
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Turn an interview around to focus on what
you want publicized. |
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Employ some surprising ways to use your
energy to increase book sales. |
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Tell all of what you want to telland
no more. |
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Think about honesty and what that means
to you. |
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Understand the necessity of embodying the
points in your book. |
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Manage the 5 paradoxes of publicity. |
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| You'll also discover: |
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A surprising tip about your bookthat
you need to know before you do a book tour. |
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What the Executive Director of the Learning
Annex is looking for in a potential speaker. |
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One surefire way to get a course accepted
at the Learning Annex ASAP. |
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Hot selling topics for the Learning Annex. |
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The most important thing a radio producer
looks for in their press kit. |
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The number one quality a commercial radio
producer looks for in a guest. |
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The specific result talk show hosts want
your questions to produce. |
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The crucial 10 second windowthat
could make or break the decision to book you as a guest. |
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A shocking fact about what producers' read and
don't read. |
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How working on yourself can shift your
publicity luck. |
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| Plus: |
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A special visualization technique to speed
your success. |
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The real way to connect to your audience. |
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Advice from artist Georgia O'Keefe on living
with fear. |
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| And Much More! Audio CD, approximately 60 minutes, 1998 San Francisco Book Festivalon on CSPAN. |
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| If you want to know the inside scoop
about: |
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How the publishing industry really works and how you can make your
book a leading title |
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How you can stand out from the thousands of struggling authors and
author wannabes |
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How to get a jumpstart on your publicity plan... |
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Better
together!
Want to get a six figure book advance...
before
you even write your book?
Discover how to write a book proposal that will earn
you a six figure advance. Then learn how to turn your book
into a best-seller.

Cost to buy
separately is $296.75.
Your price, $249.
(You save over $47.)
Bestseller! Author Powerpack 4-CD Set
Bestseller! Electronic Transcripts (PDF, 196 pp)
Get a Six-Figure Book Advance (PDF, 521 pp, plus plug
'n play book proposal template)
HC-CD-BS-7527 $249.00
+ postage and handling

|
Special Savings—4
CD Set
Plus Instant Download Electronic Transcripts

Cost to buy separately
is
$59.95 + $39.80 = $99.75
You pay $88.95—You
save over $10
Bestseller! Author Powerpack 4-CD Set
PLUS Electronic Transcripts (PDF, 196 pp)
ISBN 1-931007-52-7; HC-CD-BS-7527
$88.95
+ postage and handling

|
Or, order just the CDs:
 |
Order your Bestseller!
Author Powerpack 4-CD Set
and get inspired to start today.
ISBN 1-931007-52-7; HC-CD-BS-7527
$59.95 +
postage and handling

|
Order just the transcripts:
|
Order your Bestseller!
Instant Download transcripts
and get started immediately.
ISBN 1-931007-71-3 (PDF, 196 pp)
HC-CD-BS-7713 $39.80

|
Prefer
audiotapes?
 |
Order the Bestseller!
Author Powerpack as a 4-Tape Set
ISBN 1-931007-21-7; HC-A-AP-7217 $59.95
 |
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Bestseller!
Author Powerpack 4-Tape Set
PLUS Electronic Transcripts (PDF, 196 pp)
ISBN 1-931007-21-7
HC-A-AP-7217-B $88.95
Buy Now! (You can always remove it later.) |
|
NOTE: The transcript file will be available as
a downloadable Adobe Acrobat (.pdf) file. After completing
your order you will see a DOWNLOAD window along with
your order confirmation page. Click on the download
link, and the file will download to your computer. Once
the file transfer is completed, you can open it by double-clicking
on it. If you don't see a download popup, don't worry--you'll
also receive a download link via email. This link will
remain active for 24 hours.