PR Secrets Online Store

(Back to Storefront)

Fact #1

If you recognize yourself in any of the above scenarios,
read on

Whether you want to write a book for the pure passion of it, or for fame and fortune, you've come to the right place. Either way you want to get paid what you're worth so you can be free to focus on the people and projects that really matter to you.

I'm Susan Harrow, media coach, marketing strategist, author and CEO of Harrow Communications and I want to tell you a true story.

A little 80-year-old professor shuffled into a class called “Write a book, get it published.” He opened up one of the hundreds of books on publishing and read aloud. “There are many beautiful writers who will never achieve commercial success simply because they lack the sales and marketing skills. There are a number of mediocre writers who will go on to fame and fortune simply because they are good sales people. Only one out of a hundred writers ever gets published.”

The entire class of aspiring writers looked dejected. But Lisa Earle McLeod (now the author of Forget Perfect, then an unpublished writer) saw the class of 29 people and said, "That’s 29 of them right there. Those are 29 of the losers—I just have to find 70 more writers and I’m 'The One."

She and her writing partner were in the back doing the dance of joy and saying, “Mediocre writers who are good sales people, that’s us!”

Know that You Could Be "The One"

While I'm not suggesting you're a mediocre writer, I am suggesting that there's no reason that, even though the odds are a million to one, you can’t be "The One." And "the one" that doesn't just get published but gets published and paid a six-figure book advance.

The first thing you should know is that unknowns get published every day. And a number of them get big book deals, and I mean really big. But you should also know getting a six-figure advance takes more than just luck, it takes work. And that’s where I come in. I'm here to walk you through the highs and lows of the publishing industry. (The publishing industry has a 99% rejection rate.)

I’ll discuss the barriers that keep most authors from getting the money they deserve for their books. I'll walk you through all the details of the fifteen steps that are necessary to become "The One." I’ll tell you the truth about what works and what doesn’t. And I’ll share with you all the things I wish someone had told me when I started in this crazy business.

You Get Top-Notch Proposals

I'll start by giving you three top-notch proposals that garnered six-figure advances for all three non-fiction authors. I’ll show you, with detailed commentary, why those proposals got big bucks so you’ll see exactly what makes the difference in the publisher's eyes.

I've Done Most of Your Work

But more than just telling you what to do, I’ve done most of the work for you. From my experience giving hundreds of seminars and private consultations, I've discovered that many of the authors I work with find it difficult, if not impossible, make the leap from looking at how someone else sold their book to doing it themselves. They've read the recommended books, done their research, taken classes, followed the rules, and still come up short. No longer. In this book, you'll find the tried and true formula to sell your book to a top New York publishing house.

You Have in Your Hands
the Closest Thing to
"The Magic Formula"
for a Book Proposal Today

To make it simple I’ve created a book proposal template for you to instantly plug in your own information. And since I know how hard it is to describe your own work, each section of the template includes hundreds of powerful words, phrases, and sentences (that I’ve taken from the best proposals so I know they work) you can put directly into your proposal. I've created the exact structure that you need to present your work in a polished and professional way. I've given you everything from dozens of ways to talk about how unique your book is and why it will sell, to a list of phrases that explain why it taps into the hottest current trends. That’s right, you’ll get wonderfully descriptive expressions and winning words that will make your proposal speak to what editors want to hear. (The word "template" is the Latin word for temple, which means the holy shape, the model in which the sacred can arrive.)

The One and Only Book that Can
Turn Your Book Idea into a Fortune

There's no book like this one on the market. You won't find another book with the proposals that have made it, the formula to make yours join the ranks, a template complete with the right persuasive language, or exclusive advice from agents, editors, best-selling authors, insiders, and a list of resources including agents and ghostwriters.

I didn't just lift quotes from other books, or use stories that are common knowledge among published authors. The interviews that you'll find in this book are original material from my exclusive contacts. Most people don't have access to the kind of insider information I'm about to share…until now.

So whether you’re someone who has dreamed of writing a book, self published, or an already published author who is tired of the pittance the publishing world has paid you for the privilege of printing your book—notice I didn’t say “selling”—I want to help you. You deserve a bigger advance, and I’m going to show you how to get one.

"If you've always dreamed of getting your book published...."
	If you've always dreamed of getting your book published, this book is for you. Richard Carlson, New York Times best-selling author of Don't Sweat the Small Stuff

"Learn the most profound secrets about what it takes to be a best-selling author...."
	Susan Harrow is a master media coach. In this brilliant book she has put everything you need to know to become get a 6 figure book advance. Learn the most profound secrets about what it takes to be a best-selling author from her. Arielle Ford, America's #1 Book Publicist; Over 15 million books sold and 15 best-selling author clients

"Susan Harrow is known for giving priceless information you simply can't find anywhere else."
	Susan Harrow is known for giving priceless information you simply can't find anywhere else—and this book is no exception. If you want to get that elusive six figure book advance act now and buy this book. Dan Janal President of PR LEADS Expert Resource Network

"This doctor orders a healthy dose of Susan Harrow."
	Do you want to make the world a better place with the brilliant ideas in your books? This doctor orders a healthy dose of Susan Harrow. With humor, compassion and solid information Susan maps out a course to publishing success—and offers you an insider tour through the publishing industry. Vicki Rackner MD Author of Chicken Soup for the Soul Healthy Living Series: Heart Disease

"Direct, sassy, fun and easy to follow."

This book is direct, sassy, fun and easy to follow. It doesn't condescend—nor does it gloss over the difficulty of the task ahead. Susan presents story after story which enable you to remember your own stories and successes—and to slot them into the appropriate blanks. It's not only useful, it's beautifully written. Her combination of lyrical language and down-to-earth practicality sets a high bar for those of us who write. So, buy this book and follow it faithfully. After all, your book is well worth it! Good luck! Ann Keeler Evans, author of Remembering a Life: When your Beloved Dies, and of Promises to Keep: Crafting Your Wedding Ceremony

"A great book that you can take all the way to a million dollar market!"

Each day since I started working with Susan Harrow for media coaching, I have sharpened my vision and honed my speaking, writing and presenting skills and created a life that is totally me—dedicated to getting my life's work, message and service out there in a BIG way. Now with her new book, Get a Six-Figure Book Advance we can all brilliantly and knowledgeably build the platform of our professional lives while we craft book proposals that stand up and stand out. This book gives you what you need to pull you through the perils of the proposal, up off of the publishing plateau and on to the promised land of a great book that you can take all the way to a million dollar market! Margaret Welty Author of Drawing Free (How You Can Learn to Draw Freely Without Criticism)

Why Us?

We’re three industry insiders who all got book deals with major New York publishing houses on our very first books. Proof that it can be done. We've coached hundreds of authors and aspiring authors, and we'll show you the differences in the proposals that made it and the ones that didn’t.

Did we do everything right the first time? Hardly. But we’re sales and marketing gals, and we learned fast. We know what agents are really looking for, what to say and what not to say in your author bio, how the marketing section of your proposal can determine what kind of PR support you’ll get from your publisher, and how a little work on the Internet and a few supportive friends can help you create a platform that can dramatically up your advance.

You'll Learn from Our Mistakes

We had to learn this stuff the hard way, and quite frankly, we want to spare you some of that agony. That’s why we will tell you all the woulda’s, coulda’s, shoulda’s: a candid look at the mistakes that we and other authors have made, things we wish we had known, and things we wish we had done differently along the way.

We're Experts in Creating Media Darlings

Our job is to help you make the most of the work you’ve already done. Are we experts? You bet we are. We know exactly what it takes to get a six-figure advance. Susan Harrow (me) has coached authors through the proposal process including Rich Fettke, the Simon & Schuster golden boy whose first book went to auction and got six figures. Many of my clients are six figure authors and one (self-published) author made it to the New York Times bestseller list. Many others are well-selling authors who make a lavish living from passive income from advances, royalties, seminars, and product sales—which all started and then snowballed—from the sale of their book.

A media coach and marketing strategist, my clients have appeared on CBS's 60 Minutes, Good Morning America, Dateline, and Oprah, among others, and have been featured in the New York Times, The Wall Street Journal, TIME, Parade, and USA Today. My own book—Sell Yourself Without Selling Your Soul from HarperCollins—has become the standard for women entrepreneurs across the country.

We're Experts in Book Promotion

Do we know how to promote? Count on it. Lisa Daily landed an international book deal with Penguin Putnam and Random House by getting herself on national television with the self-published dating book she wrote during her toddler’s naptime. Lisa’s successful and hysterically funny appearances on the Rikki Lake show, Howard Stern, The Sally Show, and The Other Half, and her participation in the HBO special (Behind the scenes for Will's Smith's movie Hitch) took her book Stop Getting Dumped to cult status.

Her internationally syndicated column now reaches over 9 million people and and she has a popular weekly syndicated college column. Her international feature that goes out to hundreds of sites gets translated into dozens of languages. All of this created a following of "Dream Girls" around the globe, hundreds of whom circled the block around London bookstores during Lisa's recent UK book tour.

We're Experts in Book Sales

Can we teach you how to sell? Like nobody you’ve ever seen. Lisa Earle McLeod took a small book with no PR budget and drove it into a fourth printing within six months. As a complete unknown with no publishing credits, Lisa leveraged her 15 years as a top sales and marketing consultant, a street-smart salesperson who began her career at Procter & Gamble, where her personal selling skills took her from the grocery store aisles to negotiating million-dollar consulting deals for McGraw-Hill Training Systems five years later.

She used those skills to turn Forget Perfect (Penguin/Putnam) into a national brand by publicizing her own nationwide book tour and landing major market radio and TV appearances, like Good Morning America, at every stop. She garnered a regular Forget Perfect column in Lifetime Magazine and serves as a Lifetime Radio commentator.

And after getting coverage in publications like Glamour, Real Simple, Parents, Essence, the New York Times, USA Today, and the Chicago Tribune, she is now a syndicated newspaper columnist who has launched an entire line of merchandise (and more in the works) with a nationwide network of distributors.

So yes, we know what we’re doing. And most importantly, we want to share that information with you. We want to give you the rah-rah pep talk you deserve, the cold hard facts you need, and the tools to get you where you want to go.

From this point on Susan Harrow will be your sole guide. We (Lisa Earle McLeod & Lisa Daily) have consulted with her to make this book a rich, well-rounded, information packed experience for you. By putting all of our women-power together you'll get three times as much value as you'd ordinarily get from a book with just one author.

But I don't want you to just sit there and
envy us or my clients

Join us instead by becoming a part of this exclusive "author's club" where I'll show you how to revise your proposal (or create one, if you haven't started) that is exactly what agents and publisher want. This is a proposal that sells itself.

What You Can Learn From the Stockdale Paradox

In his best-selling book, Good to Great, author Jim Collins refers to what he calls the Stockdale Paradox—the ability to face the brutal facts of reality while at the same time maintaining an unwavering faith that you will prevail. The name refers to Admiral James Stockdale, who was the highest-ranking United States military officer in the Hanoi Hilton (a prisoner of war camp) during the Vietnam War.

Tortured over 28 times during his eight years in prison, Stockdale says, “I never lost faith in the end of the story. I never doubted that I would get out and turn the experience into the defining event of my life.” But when asked who didn’t make it out, Stockdale refers to, “The optimists, the guys who always thought we were going to be out by Christmas and then Christmas would come and go, then they’d say be out by Easter, and so on. They died of a broken heart.”

The publishing world is filled with excellent writers dying of broken hearts because their work never got the recognition it deserved. While I'm not comparing writers to POWs, I understand that many writers have suffered intense emotional setbacks. We've all encountered more than our fair share of nay-sayers who feel it’s their moral duty to fill you in on how hopeless things are and why you’ll always be on the wrong side of those one-in-a-million odds.

But as Stockdale says, success means understanding both sides of the equation, “This is a very important lesson,” he says. “You must never confuse the faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most brutal facts of your current reality, whatever they may be.”

I don’t want you to die of a broken heart, and I don’t want you to be ill-informed either. So I'm going to give you a real world, honest assessment of what it takes to make it big and techniques to maintain your faith and enjoy the process along the way. I’ll show you how to go for the big brass ring. As Martin Luther King, Jr. said, "We must accept finite disappointment, but never lose infinite hope."

Warning Reading this book will urge you into action. Don’t read it if you’re not ready to receive a SIX FIGURE book advance.

Hard Facts Balanced with Savvy Strategy

Each chapter includes an explanation of the facts, information I've collected from authors, agents, editors, and my own experiences. I’ll tell you exactly how much time and effort it really takes to create a platform (your strategy for selling massive amounts of books to people) for yourself. I'll also show you why all the rules don’t always have to apply to you. You’ll meet authors who looked those facts in the face and decided they could do it anyway. Sri Ramakrishna says, "The winds of grace are always blowing, but you have to raise the sail." Do you have to do everything at once? No. But you do need to keep your sail raised and do them all sometime.

This Ebook Is Definitely Not for Everybody

The truth is, making big bucks in the publishing world usually takes a lot of work. Can you do this overnight? No. Can you skate by with just a little bit of effort? No. Is the lifestyle of a bestselling author suited to everyone? No.

But wouldn’t you want to know everything that's involved so you can make the choice that's right for you? Whatever stage you’re at in your writing career, my job is to help you up the ante. You’ve already got a high value to the universe, we all do. But I think it’s time to raise your price tag in the publishing world.

Is everybody going to be a bestselling author and get a six-figure advance? No, they’re not. The odds really are a million to one. But there is going to be one, and there’s absolutely no reason in the world why that "one" can’t be you.

Whether you've written non-fiction, or self-help; whether you're a novice, experienced author, or somewhere in-between, you're already ahead of most of those million people because you've committed to reading this ebook.
 

I'm ready to get started,
how about you?

Thanks Susan, I'll just take the Get a Six Figure Book Advance Ebook for $197 along with the 8 Free Bonus Ebooks from Famous Authors.

Or buy with our convenient
installment plan

Click here to order Get a Six Figure Book Advance PLUS Bestseller! $59.95 (a 4-CD set to make your book a bestseller) using our installment payment plan.

If you'd prefer to order
by PHONE, FAX, or SNAIL MAIL

TOTAL PAGES: 521 Here's what's covered in Get a Six Figure Book Advance:
Introduction	1
Step #1: Ignore the Odds	2
Step #2: Understand the Industry	11
Step #3: Prove There is a Market for Your Book	20
Step #4: Develop a Platform	35
Step #5: Map Out a Marketing Plan to Promote Your Book	52
Step #6: Get Endorsements	69
Step #7: Compare Your Book to Your Best Competitors	80
Step #8: Do the Overview	84
Step #9: Make Your Proposal Skimmable	88
Step #10: Create a Titillating Title	90
Step #11: Finish Your Proposal	99
Step #12: Get an Agent	107
Step #13: Consider Self-Publishing	130
Step #14: Prepare to Do Whatever It Takes	136
Step #15: Let It Go	146
Author Resources	151
Three Actual Proposals from Successful Authors	162
Your Plug n' Play Proposal Template	403
Your 8 Bonus Offers	422

On top of all this you'll receive
8 bonuses worth over $450