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Make Your Sound Bites Steal-able With One-Liners


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

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Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Make Your Sound Bites Steal-able With One-Liners

Create steal-able sound bites so your audience remembers them and you. You can make memorable sound bites with one-liners like these.

Today I want to talk about sound bites. First just what they are and then to share with you a couple of really great ones from famous people and also from people who have been in my Your Signature Sound Bites course or who have been my clients.

What are sound bites? Mark Twain weighs in

So what are sound bites first? I love when Mark Twain was asked about what a maximum is. He said: “Define that” and he said it's a minimum of sound to a maximum of sense. So sound bites are really just your key phrases. They're not mysterious, they’re your key phrases, they're fascinating facts, they’re anecdotes, they’re stories, they’re vignettes. They’re stories, statistics, facts, anecdotes, analogies, acronyms.

And you have a mix of these. So it's not like sound bites are your whole conversation, they're woven skillfully into the conversation. But one thing that's really key in a sound bite is that it's packed with meaning and that it is memorable and repeatable. Whether it's a story or a fact or just a one-liner, you want that to be embedded in the memory of the person and also in their hearts so they really feel it.

One of the most famous sound bites is...

So I was just looking over one of my past blog posts and what phrase did I find in there? "Float like a butterfly, sting like a bee." Muhammad Ali describing himself. He was his own best publicist. So I float like a butterfly, sting like a bee. I mean that was such a great description of what he does in the boxing ring and now we've heard that hundreds of times since he just passed. So that's a really great one liner. So that really sticks in your mind.

The Oxymoron sound bite

Now I want to give you one that's maybe not quite as memorable but that is something that I really loved. And this is by Amos As. So I’m going to take a quick peek over here in my document. I was listening to him, he’s an Israeli author and I heard him speak a while back and he's so passionate, so vibrant and very lovely.

He said, “I thought that my book which is called A Tale of Love and Darkness would only be of interest to people in my village or my vintage. But I found that the more local I was, the more universal my message.”

That's a different kind of sound bite. I mean that's a little bit more intellectual but I really like that phrase in there too “from my village or my vintage.” That's the part that may stick in your mind. And then here's what he said about the sound bite he says “I love Israel in the moments when I don't like it.”

And I love this because this really captures his whole philosophy of loving his land and yet fighting for peace. So it's kind of an oxymoron. Fighting for peace. That’s kind of like in your head like “Whaaat?” So that's what partly makes it memorable. It's kind of a little kooky. You got the two opposing ideas. So that's why I thought that was really powerful.

The light, funny sound bite

And then another one that's on the lighter side for example from my clients who were also in this seminar. Kelly Kitty and Jennifer O'Neil. They’re authors of the book called Decorating with Funky Shui: How to Lighten Up, Loosen Up, and Have Fun Decorating Your Home. Great name right? That's kind of a pun in itself right? A sound bite in itself. They define Funky Shui as less about wind chimes and more about snow globes. So that's their sound bite for describing their book, which you should have by the way. If you're describing your book you do want kind of a one-liner that tells what your book is about.

storytelling tips for media appearances

storytelling tips

And then the sound bite that I loved which was in their romance chapter about your bedroom is “A single white rosebud in a glass vase represents chastity so you don't have to.” Ok so that's funny, it's cute and you definitely get a visual image. So that's what we're talking about sound bites too is that you want a sound bite that gives you a feeling, makes you see something, hear it and remember it.

The analogy sound bite

Then another one is from my client who also took my Your signature sound bites course Marty Friedman. He did private one-on-one coaching with me. He's a successful management consultant of 25 years. And now he's also an expert in men in marriage.

And he says: “The biggest mistake men in marriage make is in relationships because they think of their marriage like a refrigerator. They expect it to run by itself, plug it in and go.” So that kind of sums up in a few words the essential difference between men and women, right? It's not going to plug and play.

chow to create memorable messages

create memorable messages

The alliteration sound bite packed with meaning

And another one liner that a client I came up with Kelli  my god I can't believe I’m forgetting he last name. So when that happens you just need to go on. So she [Kelli Fox] owned Astrology.com and sold it to iVillage for 80 million dollars. And one of the things that we came up with is “astrology is a guide not a god.”

So that was a line that was so good that any host who was introducing her when she was doing a TV show stole. So you want to have these really great lines. Hopefully you don't want the media to steal them because lots of times they do and then you have to come up with another great line because they’ve already taken your best one.

But anyway that's such a great line “astrology is a guide not a god” that it does get stolen. You want to have your sound bites so they're stealable, right? But the point is that even if the journalist doesn't, you want your audience to steal it and take it for their own.

So that's it for some sound bite examples. Those were different examples of one-liners. You had the one from Muhammad Ali that was the one-liner describing himself. The other one from Amos Oz that was a little bit more of his relationship with his country. And then Kitty and her sister Jennifer the O'Neil sisters authors of Funky Shui that was kind of like funny. And then you've got Marty who created a great analogy.

So you've got all of these different types. So you can see the range of sound bites where you have this kind of way that you have to explore and be creative. Have some fun, humor, pathos, whatever that is that will move your audience. So think about those kinds of things that you can weave into the conversation that will be memorable or make people feel.

So I will look forward to connecting to you soon. And if you have a great sound bite please send it to me at mgr@prsecretstore.com I would love to hear your great sound bite. Or just record it into speakpipe right on this page.

RESOURCES

Watch the webinar 5 Ways to Double Your Business With Media Appearances in the Next 90 Days (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Media Training Tips for CEOs

Media Training Tips for Entrepreneurs, Authors, Coaches, Consultants, CEOs

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


Why I Can’t Stand The Cult of Fake Authenticity


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Why I Can't Stand The Cult of Fake Authenticity

Today I want to talk about something that’s been really bugging me lately. It’s what I’m calling the cult of fake authenticity. It's about how to be authentic. I was having lunch with a friend and we were talking about this whole idea, how there’s this kind of cult of oversharing.

And I wonder if you feel this way too. I would love for you to weigh in about it.

Battered by intimacy

Do you ever feel battered by intimacy? That people share so much and share such hurtful, harmful, hard to hear things that it’s actually hard for you to hold it.

Especially when we’re in groups. I think more and more when people are getting together in groups, this sort of cult of oversharing is being cultivated and being brought to sort of a high level of a kind of expertise. Almost of crafting, like the over crafting that’s going on in social media and Instagram for example.

Cultivating and crafting our own authenticity

It’s as if we’re actually self-appreciating our own authenticity. When you’re: “I’m so real. I’m realer than you are. Can I up how real I am? Can I be realer than you? Can I even share more than you? Can I degrade myself more than you? Can I have a lower low than you?”

There’s this kind of self-admiring that doesn’t feel authentic at all. And it’s not even spontaneous. It starts to become cultivated and crafted and we’re starting to shape our vulnerability in such a way as to make it as dramatic as possible to affect people. And maybe even to one-up another person. Right?

The other thing is, my friend said, “I actually felt reverse shame because I wasn’t a sad drunk.” She is in recovery but she said, “There’s a bizarre sense that my story is worse than your story. Therefore I get even more accolades for having the dirtier, the grungier, the sicker, the lower, the more excruciating story.”

Self Degradation has become glamorous

So it’s kind of a reverse glamour that now this kind of degradation and hardship is actually turning into something that’s polished.

I was reminded of this when I was watching TV and listening to Ronda Rousey talking about that the media had said there was a time when she was homeless and she slept in her car. And she said “You know what? I just want to disabuse you of all of that.”

She said, “My mom and I had a fight. I went and slept in my car for a week. I could have gone home. I was just in my car for a week until I found an apartment. I was not homeless.” So there was even this kind of crafting that the media does of the homeless. The rags-to-riches, the homeless to celebrity status that we’re all I think kind of tired of hearing.

Raise your hand, let me know, are you tired of hearing these degradation to glorification stories? Because I know I am. And I long for real authenticity again. The kind of heartfelt sharing that’s not crafted, that’s not trying to one-up other people. And also that’s reserved for our private friendships.

Fake or real authenticity?

On the other hand, I really realize that there’s a place for sharing and caring in a group. And that that can be very lovely and healing.

But is this fake intimacy (I’m asking, I don’t know, it’s an inquiry) where we’re sharing in a group of people that we don’t know, this can be a deeply bonding experience. Question. Do you keep up with those people? Is that the kind of thing where we can really connect heart to heart and then develop these friendships over time?

Because I see it as kind of a reverse engineered friendship.

Usually a friendship goes along and we develop an intimacy and only when we trust someone do we start to share these deep dark secrets of ourselves. But in our kind of “blabby” culture today, what we’re doing is we get into a group and we skip all the steps that are typical in developing a friendship and go straight to the heart of what hurts most.

So is this a good thing? I’m asking. I’m wondering, what do you think?

I’d love to hear what you think!

RESOURCES

Watch the webinar 5 Ways to Double Your Business With Media Appearances in the Next 90 Days (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Media Training Tips for CEOs

Media Training Tips for Entrepreneurs, Authors, Coaches, Consultants, CEOs

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


A Media Training Transition That Can Save Your Skin


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

A Media Training Transition That Can Save Your Skin

This is a media coaching bridge that can save your skin in any situation where you don't want to answer a question or are caught off guard.

Our topic today is something that can be a lifesaver for you in a media interview. It is called a bridge. And what that means is that it is the bridge from the information that you don't want to be asked or a question you don't know the answer to, to the information that you want to convey to your audience and that you can do under any circumstance.

So for example you might be asked a quick difficult question or a question that's off base or that you don't know the answer to or that's completely off topic and you want to transition to the information that you have.

So an example and this is the bridge is “I don't know about that but what I do know is...” So this can be an absolute lifesaver in any circumstance. Because sometimes you might get an aggressive interviewer or an interviewer who is a little too intimate or an interviewer who is just abrasive or abrupt and it might throw you off a little bit. So you can use this transition in any kind of circumstance for any kind of question.

That actually happened to a client of mine just recently Diane Altomare. It was her very first interview about her book called “Clarity.” The interviewer asked her completely off-the-wall questions that were not related at all to the content of the book and even recommended a book about her competitors that was in the past. And start talking about that “Oh my god it's like a worst nightmare.” And this was her very first interview.

But since she had been trained very well on creating sound bites and transitioning to the information, she knew she could use that one bridge “I don't know about that but what I do know is.”

So it doesn't matter how off base or how nut ball the question is you can always use that phrase to transition to the information that you want your audience to know. Because that is your whole purpose of doing the interview, so you can convey the information to your audience that you want them to know under any circumstances no matter how crazy the question, no matter how abrasive, aggressive, intimate, whatever the personality of the TV host or radio host is. It doesn't matter. Your transition is “I don't know about that but what I do know is.”

So use that and I would love to hear how it saved your skin because I have a lot of clients and course participants who tell me how that one phrase did save their skin and I'd love to hear about yours.

RESOURCES

Watch the webinar Speak in Sound bites: 5 Surefire Ways to Get More Clients, Customers + Sales — and Become a Media Darling  (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Media Training Tips for CEOs

Media Training Tips for Entrepreneurs, Authors, Coaches, Consultants, CEOs

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


Media Training to Script Your Story of Origin


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Media Training to Script Your Story of Origin

This is about how to craft your signature story, your story of origin.

Your Story of Origin Sound Bite

Today I wanted to talk about how to create your most important sound bite. It is called your story of origin. It's called that because it's where you began and what gave you the incentive to create your business/book/product/service or cause.

The reason why it's the most important soundbite that sets you apart from everyone else is that it's unique to you. And also it's the most important sound bite because every journalist, producer any interview that you're going to be in, they are going to ask you the question: Why do you do what you do? Why did you start your business? Why did you write your book? Why are you involved in your cause?

So that is a question that you absolutely need to have prepared. What is it? It's the sound bite, which is the story that tells why you do what you do and how you came to either have the idea for the book or why you're involved in your business.

A couple of examples of stories of origin can be, they either start from “Oh I had this childhood interest that has carried me all the way through adulthood.” And you want to connect that together. It can be a hobby, it can be an interest, it can be a love.

So for example someone who is working at the SPCA for example has always loved their first puppy. So they carry that love animals all the way through to what they're doing today.

Your "Aha" moment Sound Bite

The second sound bite is called your “aha moment.” Oh my god something happened that changed your life. You had some brilliant idea or some thunder struck thing actually happened that inspired you to do what you do.

Your Thunderstruck lightening bolt Sound Bite

Another variation of that “aha moment” is a severe change or accident or this is another kind of lightning bolt that comes down to you that is something that shifted your life on a dime.

An example of that would be like Christopher Reeve who became paralyzed and then became an advocate for paralyzed people all over the world. It doesn't necessarily have to be a traumatic event by the way, but it can be just a dramatic event, let’s say that.

Your ancestral Sound Bite

One of the most common sound bites too is something that connects your past to your present. And this can be ancestral. This can be your relatives, your grandfather. your mother, your grandmother, or someone even further in the past that has influenced you to become the person you are today.

So for example my client Kristen Schuerlein who some people call “the blanket lady.” She's a graphic artist and left all of that behind to create these beautiful blankets that have affirmations on them.

She didn't realize this by the way. When we first started working together she didn't realize that her story of origin came from her grandfather who at that time during the war traded shoes. He created and repaired shoes and he traded shoes for chickens. He would make sure that every child in the town had shoes and then he got that food in return. And she said she didn't realize that essentially she's trading shoes for chickens by creating her blankets that she would then give to charities to help support them.

So connecting your past to your present is a very powerful way too. And sometimes by the way it's not like you know it right away. You know what your story of origin is. The process that I go through with my clients typically is let's just talk naturally and hear the way that you speak naturally. And start talking about how you came to be where you are today.

Because often times it's that connection that people don't see necessarily until they start talking out naturally. Because what I found in neuroscience - neuroscience proves this out - is that when you're not in your thinking brain, when you're just in a relaxed state and you're actually just talking freely, all of the right answers come.

This is the same part of the brain that lights up in jazz musicians when they improvise. So essentially what we're doing is we’re improvising with our talk, we're improvising as we chat. And then that beautiful thing comes out unexpectedly.

And then we craft that story. We craft it to have a beautiful beginning, middle and end. So it might come out perfectly almost and then we just craft it to make sure that it's ready for media.

So that is your story of origin. Whether it is a hobby or love from your childhood, an aha moment, a thunderstruck change in your life, or something from your ancestral past.

So that’s one of the first steps that you want, but make sure that you've got your story of origin sound bite down before you actually contact the media.

RESOURCES

Get your free copy of The Top 50 Media Contacts List (It's free!)

Watch the webinar 5 Ways to Double Your Business With Media Appearances in the Next 90 Days (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Media Training Tips for CEOs

Media Training Tips for Entrepreneurs, Authors, Coaches, Consultants, CEOs

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

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Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


5 Media Training Tips To Become a Sound Bite Genius


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

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Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

5 Media Training Tips To Become a Sound Bite Genius

When I was media coaching sisters Kitty & Jennifer O'Neil, whose new book Decorating with Funky Shui, Kitty said something that I want to share with you.

"I'm going to try talking in sound bites to everyone."

What great practice.

Kitty and Jennifer are the kind of clients I adore. When I asked them to prep for our on-camera media coaching session they got out their camera and grilled each other for days. They scoured their book for their best lines (why reinvent the wheel? If you've been clever on paper, use your best stuff in interviews). They wrote out the questions they thought the media would ask. They mapped out their answers. They were totally ready to roll when my assistant turned on the camera and I played the role of TV host. Here are 5 media training tips so you can become a sound bite genius for your next TV appearance, radio or print interview.

Media Coaching Tips

Media Training Tips

1. Speak in sound bites to everyone.

Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film "Fog of War" former Secretary of Defense Robert McNamara said, "Never answer the question that is asked. Answer the question you wish were asked." Begin to train yourself to speak only what you want others to hear. In this way you'll be shaping others' perception of you—which is the essence of good media.

2. Answer the first interview question with your sermonette.

In a 1989 interview on the NPR show Fresh Air veteran TV journalist David Brinkley said, "Everyone of them [his guests] will arrive in the studio with some little sermonette in mind, and determined to deliver it. So one thing I do is first ask them a dull, boring question like, what do you think about this. And let them deliver their little sermonette. And then we get to the hard core of what we're there to talk about." Your first and last points have the most impact so plan and deliver your sermonettes no matter what you're asked.

3. Frame your ideas for your audience.

Jennifer O'Neil, a film producer and director, explained that when shooting background footage (b-roll) she uses a technique called "grounding." To "ground" the camera must end definitively on an object or scene that signals the viewer that that segment is over. I suggested to her that she probably also used the opening footage to "ground" or shape the beginning of how she wanted a viewer to perceive the scene. In this way you orient your audience to the scene or the material you want them to focus on.

On-Camera Media Training

On-Camera Media Coaching

You can apply the same concept to sound bites. Your opening words set the stage for what you want to convey, your final words signify the close, how you want your audience to remember what you've told them. Use your opening and closing statements to anchor your audience to the information you want them to grasp. That way you shape the way they think about your product, service or cause.

4. Tell people what to do.

I love mystery, but this isn't the place for it. Don't leave your audience guessing. Be forthright about the action you want them to take by letting them know why your product or service is necessary for them to have a complete and happy life now. What gap does what you have to offer fill? Be direct in pointing this out so there is no doubt.

5. Live your words.

Get to the point with clarity and insight. The Latvian violinist Gidon Kremer said of composer Astor Piazzolla's music, "I don't think it's [the music] always about embellishment. I don't think it all can be expressed rightly just gliding on the surface of convenient rhythms. This music can't be in fact performed, it has to be lived. And I always can distinguish if someone is flirting with Piazzolla as a convenient item of our commercial industry or if someone really lives the life or the heartbeat of the music of this great composer."

It's the same with you and your sound bites. Are you living the heartbeat of what you're saying, what you're representing? If not, we hear your false notes, your commercial intent. If so, we know in an instant when your music is true.

If you enjoyed this Podcast you're invited to hop on over to iTunes to subscribe, rate + review it. You're welcome to send this to anyone you think it would delight. I send you a kiss for your kindness!

RESOURCES

Watch the webinar Speak in Sound bites: 5 Surefire Ways to Get More Clients, Customers + Sales — and Become a Media Darling  (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Media Training Tips for CEOs

Media Training Tips for Entrepreneurs, Authors, Coaches, Consultants, CEOs

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


The Single Best Way to Set Yourself Apart From Every Other Speaker or Interview Guest With Nancy Juetten


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

The Single Best Way to Set Yourself Apart From Every Other Speaker or Interview Guest

Our topic today is the single best way to set yourself apart from every other speaker or interview guest. Our guest is Nancy Juetten. 

She is the Get Known, Get Paid mentor and she is on a mission to guide a million business experts in English speaking nations around the world to prepare and share their magnetic marketing messages so that they can get known and paid for their winning ways. We are going to be talking today about many things, one of them is the sizzling speaker sheet that you need to get highly paid speaking engagements. Go to bit.ly/speakersizzle to get your free sizzling speaker sheet template.

Welcome Nancy. That is quite a resume!

Thanks Susan, it is really great to be here. I'm ready to be a media darling for all your listeners!

Well you already are a media darling and I'd love to connect this to what you are doing now with some of the past things you've done in publicity. You are so successful as a publicist. You have applied your skills as a publicists and applied it to your new business. We met in 2008 and you had big clients and you were just making your transition to the online world. I am curious as to how your business shifted given what is going in the internet and the culture today.

2008 is called the Great Recession which is I am unsure why they called it "great." For me, it was pretty darn challenging. My very successful PR firm fell apart in a weekend. I had no blame to point, it was just the circumstance where people were holding on for dear life to save themselves and publicity was not something that they needed.

What I decided is I needed to figure out a way to make my living without having to have a long sales cycle where 42,000 people needed to weigh in if it is needed or not to engage in the retainer contract. On a dare from a friend, I created the book called Bye Bye Boring Bio that solved a very urgent problem at that particular time in the marketplace. People were shown the door from their corporate lives and needed to start business as independent service providers. They needed to show up like rock stars at, "Hello," so that they could get hired. That book that I wrote on a dare from a friend put me on the map as the go to resource to create a bio that stops traffic and invited clients.

BAMD0014| set yourself apart from every other speaker

Bye Bye Boring Bio by Nancy Juetten

Since then, I've created a whole suite of products, programs, and services, to help people both get known, and get paid, and make that winning first impression at, "Hello," that gets them hired. I'm so glad that I made the leap because I have so much more control over my destiny now than I have ever had before. The people that I'm training in how to do this are turning out to having more control over their destiny too. It turned out as an accidental detour that turned out to be the greatest journey of my life.

I know you are so creative so you figured that out organically. It's not so easy for everyone to do that. I remember when all this was happening and your Bye Bye Boring Bio, was like the bomb. So here's the thing I want to talk about the bio in relation to getting speaking gigs,because most people when doing publicity also want speaking gigs. Doing publicity, they want to have one of their outcomes, meaning one of their reasons in doing publicity is to get those high paying speaking gigs or book deals or to get clients and sales, those are typically their reasons.

To be set up properly for that, one of the first things you need to do is to have a riveting bio to set yourself apart from every other speaker. Why do people have trouble with their bio? How does your Bye Bye Boring Bio help solve this problem? Whether it's meeting planners, or it's producers, or journalists, that they can see that you - from your bio, are the expert for them for a speaking engagement or a media appearance.

In the old days, if someone asks us to talk about ourselves, we are happy to do it and we waxed on without having any particular objective. But in today’s economy, what most independent service providers want is more clients, more prospects, more leads, and more speaking engagements; largely in that order. In order for you to get any of those outcomes, you need to make clear what is in it for the ideal decision maker first. You need to know who that ideal decision maker is and know what big outcome they want.

They need to know why you are the best available athlete to deliver the magic. To oversimplify it, when you know your ideal audience and the big outcome and why you - when you answer those questions, you have the essence of what a client attracting message is all about.

To the extent that we can all lead with client attracting messages that show the big wow that is in it for them, the more likely it is they would want to take that step forward and take more interest in how we can help them. That turns the whole bio thing on its ear because it is not what you have done for your whole lifetime lately, it is how you can help meet it today and how quickly, more easily, and more readily can you get me to the outcome over other choices I might have? That is where we need to put our focus in if we wanted to be booked as a speaker, booked onto the stage, or get hired by our clients with big bucks.

So those three things, it's not about waxing poetic for yourself, it is about what you can do for your ideal clients and how quickly you can get to the outcome that they come to you for in the sea of your competitors. You have some magic to get them there. People are stuck in the whole idea about talking about themselves because they don’t want to brag, but when they do talk about themselves, they do not know how to do it. Do you have some sort of secret sauce for getting over that and making that leap to figuring out who your ideal clients are and then showing them how you can get to the outcome for them. I'd love for you to share a couple of sections from somebody's bio.

I have a couple of examples that are on the tip of my tongue. If someone wanted to be booked on a big stage as a keynote speaker, sometimes, someone will make the mistake of putting their name and right under their name they will say, author, speaker, coach. Right out of the box, that is the approach that Mary Jane put to the bottom of the stack, because author, speaker, coach is the most generic way to describe yourself. It's almost like throwing spaghetti on the wall and hoping that one of those labels will stick.

Compare that “author, speaker, coach” to "the disarmingly powerful relationship with money keynote speaker.” One says, "generic-generic-generic," the other one says, " the disarmingly powerful relationship with money keynote speaker." If you are a decision maker, you know what this second person is talking about and you know if you want it or not. That means that you've captured the attention at "Hello."

The person I'm speaking of is  Morgana Rae. She came to me not long ago because she was attending a very large, by invitation only, strategic partner conference. Her goal was to get booked on at least five major stages as a direct result of being at that event.

I said to take a look on how you are presenting yourself on paper to these people. It said her name “author, speaker, coach” and it did not have any specificity around her number one topic that she most liked to talk about, the audience take away points that the people are going to hear, or how to book her. It did not say anything about what audience members or meeting planners have said. I pulled around the red bow and we pulled out the pearls and we presented this new and improved version to these audience members that she wanted to influence.

BAMD0014| set yourself apart from every other speaker

The front of Morgana's speaker sheet before

BAMD0014| set yourself apart from every other speaker

The front of Morgana's speaker sheet after meeting with Nancy.

She came home with five new speaking gigs who booked her at "Hello." Because the topic she talked about was sassy, provocative, and memorable. The take away points were crystal clear and have enough ingenuity, curiosity, and intrigue that compelled the people. She made it easy for them to want to book her that they did.

The take aways here are pretty abundant. Don't lead with, "I'm an author, speaker, coach," lead with the biggest impact that you bring about. Make it easy for them to book you. Find the proof on your claims so that you can be the one they choose over people with far more generic answers.

I'm studying neuroscience as it relates to sound bites, but also as it relates to messaging. Nancy, you and I already know a lot of these things and do them, and tell our clients to do them. However, we've always known these things to be true, but we didn't have a  neuroscience background, but in terms of what you just said, "Lead with the biggest impact statement," this is all neuroscience based so people can get attention in an instant. It lights up what's called the lizard brain.

The second part of that is if you make that statement, you need to back it up with proof to set yourself apart from every other speaker. There are so many frauds on the internet right now of people saying what they are doing, but thing is they don't really have the social proof. This is what the media is doing, they are looking to vet you.

If you have just generic social proof that isn't really saying anything about your impact, it's really pretty meaningless. You do have to stand out in all this noise because everybody is professing to be expert at something where they might just have finished a course on it.

Let’s take Morgan as an example, on the backside of her speaker sheet, she has enough experience and track record in the world that she could have a two page speaker sheet. There is a whole column on the back that says, “Event planners and audiences love Morgana. I got more from Morgana’s 45min speech than 3 days at this Millionaire Mind intensive. As an event planner who has promoted over 75 events, this is what sets apart Morgana from the others. Thank you." And, "In 60 minutes I have learned more about money than what I have been taught in 39 years.”

She also showcases the media logos where she is been proudly showcased: ABC, Fox, PBS, NPR, Wallstreet Journal, and Yahoo.com. Visually, you can take one look and you will see that she is a media darling at "Hello."

The headline says: Why Morgana is the right choice for your event. Funny, insightful, and original, Morgana delivers high impact programs for your audiences with the low maintenance experience for you. Your audience will laugh and cry and race to the back of the room. A true professional! She will personally ensure that your group will be fully engaged, empowered, and inpired to take action.”

It then says: “Don’t wait another minute, book Morgana, the world's leading relationship with money expert today for your next conference, live event, or large workshop. She speaks from live and virtual stages around the world and travels from Los Angeles International Airport."

BAMD0014| set yourself apart from every other speaker

The back of Morgana's speaker sheet with Nancy's improvements that you can use to set yourself apart from every other speaker.

Check this piece out, "Whether addressing an intimate group or standing room only arena, count on Morgana to bring up the vibe and bring down the house. She inspires audiences’ to invest in themselves so everyone wins." Everything about this is a service to the decision maker to insure that they don’t make a mistake bringing a newbie to the stage who does not deliver on their promises. She has the proof, she has the media darling status, she has a very media-genic appearance as demonstrated by her very attractive headshots, and most importantly, she makes clear you can call her, send her an email, or check out her website. She is the real thing. You should hire her.

If every speaker modeled what she is doing so well, they would probably get a whole lot more gigs and also have the confidence, and the clarity, and the conviction to get booked that they might be missing right now because it isn't packaged properly.

The testimonial really quantifies exactly what she gave with numbers which is so important to have. She gave really hard, direct numbers. You have this outline for anyone on any stage even if you are beginning as a speaker?

Oh, Yes! Let's just be really clear about that, from a tiny acorn, a might oak can grow. When you and I met in 2008, all I had was 500 opt-in subscribers, a lot of enthusiasm and content knowledge, but I had not proven myself to be a sound bite genius myself, and I not taken really huge stages. But you know what? Being prepared for opportunity was the single best differentiator that set me apart and got me booked over people that, I call, have green room attitude.

Do you remember, Susan? You where having some really big thing a number of years ago and you had all these really big names, and I remember making the approach to you saying, "I've been a fan of your work for many years, I know you have a really big deal coming up and you've got some of the biggest names in the industry, and in the unlikely event that one of them falls off the edge of an open cliff and you have an open spot, won't you please give me your consideration?" And what happened then, do you remember?

Yes of course I do! I remember that because of the way that you approached me in a respectful way, not pushy at all, and very enthusiastically - and I knew you had this tiny list; these were people who had a list of typically 50,000 and more and you had 500. I did not wait for somebody to drop out. I included you because I thought that you had enormous potential. What happened was that your tiny list pulled second to one of the top marketers in the industry. Percentage wise, you pulled in second beyond all these big marketers. Others had hundreds of thousands of people on their list. You were number two percentage-wise.

I remember being enormously impressed because I was also tracking links on the website, which link did someone click through to buy on, and his people clicked on link number one which was after about a paragraph of copy. That displays enormous loyalty, and a lot of your people did too. I really looked at that and said, "Wow! These people really trust her. She's someone to be watching." Now look where you are today.

Then, you invited me to speak in Seattle at a woman’s organization and stay in your home. You filled a room with people, paid for me to fly out there, give a talk about something that I loved, got to stay with you. I got to hang out with you, you even had a party for me where I met these other amazing women. This is what can happen when you reach out and you are prepared in some way, that you are respectful, and you have something to offer someone that other people don't have. You make it know with what is your biggest impact here? You didn't promise me anything, you promised me that your people were loyal. I got that you were someone who your people loved.

There are a couple of things that will be very hopeful and inspiring for people who feel like they are acorns instead of big oak trees. I felt like I was a tiny acorn for way too long. How you do anything is how you do everything whether you are an acorn or a really big tree. How do you show up and how you serve others and how you thoughtfully deliver what you promise is what makes people remember you or not. When I reached out to you as a relative new comer, I made a winning approach; I came from my heart with big intention. You gave me a lift up as I was climbing. I've never forgotten that. As you've demonstrated that to me, there are other people that think I'm an oak tree now and say, "This is what I'm up to. Will you lend support to what I'm doing? Can I be on your tele-summit? Can I be on your show? Can I be on your blog?"

When people make a winning approach and they have something specific and terrific to talk about, and they are well prepared and graceful, and they are gracious, that pays a lot of karma into the bank. When you are new, just come up and show up like a rock star with the speaker sheet that stops traffic.

When I first started out, I did not have a speaker sheet, but a couple people had heard me speak and they said I was wonderful, funny, and amazing, that it was the best hour they've ever spent. I got their permission to use their testimonials on my speaker sheet and got some sassy head-shots done. I then got booked in a consistent manner.

Here's what's great about that, when you get booked on a radio show like this one, or a podcast, or a stage, if it is true that you got a wonderful menu of options to invite people to say yes to, if they fall in love with you on that stage, and your heart, and love the big impact that you bring and that you prove that you are the best talent to guide them to that outcome, the chances that people will do business with you is very high. If you think big at the start and you have a high value way for people to work deeply with you, one client from every speaking engagement that invests in meaningful tuition with you can create a beautiful living for you and your family. You just need to think big from the start, be prepared, and set yourself apart from every other speaker who is yawning when you are enthusiastic on what is this that you are talking about.

I think that is huge. I remember a movie director saying, “I don’t want to work with assholes.” People want to be with people that they like. If you do everything like what you just said, being heartfelt, approaching people gracefully, and be a giving person, these are things that are super important. It is not about being a groveller when you are doing this. It is about understanding what your value is and you are offering it to people who are oak trees when you are still an acorn. They can see the oak tree in you.

Isn't it wonderful when people can? All of the luminaries that I am fortunate to work with, most of them I met because I got invited to their high-end mastermind when I performed in their joint ventures as a superstar. I find myself sitting at this big table with people who I once admired from afar, and I am sitting at the same table with them. When it was my turn to speak up, I try to be of service in the room before talking about myself. People do remember that.

I'll never forget when I was at this high end mastermind and I paid attention, and I made contributions, and it was this three day thing. During the whole time I was contributing, "Well have you thought about this? Did you consider that? I've heard what you're up to, here's my idea... How can I help you?" I was just being of contribution first. On the very last day I got called on to do my little five minute mastermind, I said, "Well I'm really struggling with this one little piece of the puzzle in my marketing funnel that has to do with guiding people from my Bye Bye Boring Bio to my Track Ideal Clients at "Hello" speak course to my private mentoring program." I articulated my question and Alex Mandossian jumped out of his chair, walked across the room - and he hadn't done this in all three days; and whipped out his credit card and said that he wanted to buy my program, and then asking what would be his investment.

I couldn't believe it! I said, "I'm more than happy to do business with you," and I didn't even know he was such a luminary at the time and he has since become a powerful champion and an advocate of my work. When it was time for him to update his speaker reel to sound presidential and amazing, who did he hire? He hired me!

Sometimes, you should be a rock star even though you are just an understudy. Someone will see the brilliance in you and invite you to the table and your whole game is changed. The key is to be ready for opportunity before it knocks. Be a giver first. When it comes to being booked as a speaker, have a rock star speaker sheet that sets you apart from every generic author, speaker, coach out there. When you are doing interviews, please make sure you get the requirements like the headshots, bio, and more in advance to the host. You can bet your bottom dollar that 95% of the other guests are last minute Suzie's making the host want to tear her hair out, and you want to be the absolute opposite of that. She will remember you for making her life easier, and that will make her recommend you to others.

That is so true, and I want to make sure that our audience knows where they can get your speaker sizzle sheet at bit.ly/speakersizzle. That's free and you can get your speaker sheet and we will talk a little bit more on that later.

It doesn’t matter if you are doing a podcast or you are doing Good Morning America, what Nancy just said is absolutely true. You do what the host, producer, or journalist asks you to do. Do it quickly and ahead of time. Even with a podcast, there are a number of my guests who do not follow my instructions. Sometimes, I need to send three emails to get the information I need to prepare. Nancy did every single thing and got it in early and followed every instruction. She was on Skype early too.

It's like if you are on TV, you always want the first slot. If you are there early, and you are prepared and lively, they may bump that second person to get you on  longer. Don’t be the last person booked because you might get booted off of it. It happened over and over again on Johnny Carson and people would say, "Don't be the last person booked because you may get booted off," but that is true for any tv show today.

BAMD0014 | set yourself apart from every other speaker

Get known in your own backyard on your pat to set yourself apart from every other speaker.

Let’s go back to your speaker sheet and go through each aspect of what someone can do to set yourself apart from every other speaker. We already talked about what you put underneath your name, leading with the biggest impact. We also talked about social proof, that is what people say about you, whether that's meeting planners or people who have experienced your service. Then you also have your media appearances, if you have them. That's for people who are more advanced, who have a topic, who have collected testimonials, who have been on media, and who may just not have the packaging right and you have helped them with that. What about the people who are just starting out? They want to be a speaker and they may not have the social proof or the media. what do they put in those places?

Well there are solutions for everything. If you have not yet spoken in front of a large group and your brand is not yet popular, you should invite some of your best friends, family, advocates, and champions to your living room and deliver your talk as a gift to your friends. Serve them hors d'oeuvres, wine, and treats afterwards. And say, “All I ask is to give me constructive criticism.” One of my colleagues was in Seattle where nobody knows who she was. I was hosting her for an event in my backyard because I thought so highly of her. Nobody knew who she was, but they were coming based on my recommendation. I knew this person had a world tour planned to the other cities where she is known.

What we did is that I said, “I am so honored that you are here on my initiation to hear this amazing speaker talk about this important topic. If this is the first time you've heard of her, take out the piece of paper in your notebook and indicate the power of the value that you gottenso far. We will let other people in other cities in other countries benefit from this as you now are. Having your endorsement would mean the world to us.” 95% got so much value from the short time that they spent with her where they wrote raving testimonials that she used as she continued her tour. If you are starting out, think big right out of the box. Deliver a talk in your own back yard, at the tea house, at the coffee shop, at wine world, at Barnes and Noble, wherever.

Offer testimonials that speak to the wow. You then consider those testimonials and get three from friends and family. When you speak the next time, you get comments from luminaries and meeting planners. Keep on adding specific and terrific testimonials that showcase the journey. As you have more compelling ones, you let the old ones go. We are always on the path to mastery. We’ve got to start somewhere. Nobody is going to book you to speak if you do not have enough confidence to deliver your message. Join Toastmasters and speak for your local chamber to get proof. That is my headline there.

Speak for free first in your local markets or local library or women's organization or Rotary Club.

Of all the lead generations methods that there are, publicity is one, strategic partnerships is another, having an irresistible opt-in is one, there are so many things out there. Speaking from a live or virtual stage is so far the number one most persuasive and powerful way to bring people into my world. I am confident that it will be the same for you. Here's the thing, and this is the vulnerable piece, not everybody was born to speak. I certainly wasn’t. I had this mentor once that told me that if I don’t to learn to speak on a stage, I would have one arm of my success tied behind my back.

I went into this kicking and screaming, speaking wasn’t my first inclination. The very first time that I was invited to speak, I went there. I was obsessed about PowerPoint and my script. I was obsessed about stuff that maybe did not matter. My most memorable moment was when my evaluations come back. Somebody said that they did not pay $45 to drive into Seattle to see someone hold on to the podium and PowerPoint for dear life and prayed for the presentation to be over. I thought that I sucked as a speaker. I was very upset about it. I thought that I needed that wake up call. I need to be better at it. I worked hard at it and I got better on it.

From humble beginnings, I have been invited to be on a lot of television shows, radio shows, podcasts, and more. Having the courage to speak in specific terrific terms helps people that are just getting started realize that even if I have a big mission, I can get better at speaking so more people will appreciate what I am here to do. That is what I have done. There are so many people that are luminaries. You don’t think there are any chinks in the armor. Every one of them has got chinks in the armor, that's how the light gets in. The more we can be who we are and get better every day, the greater the impact we can make. If you are just beginning, start where you are and grow from there. Advance on the path to mastery. You need to have a  topic that you speak about. Pretty soon you will get the confidence and more people will do business to you.

I cannot tell you how many times I have given the, "How to Transform Your Boring Bio from Wallpaper to Wow to Attract Clients Now" presentation, I've given it more times than God made little green apples. But every time I give it, I get better at it and now I'm talking about how to transform your lukewarm speaker sheet to sizzling so you get booked again and again, and I'm excited to have a fresh hot topic that serves people in such a powerful way. So when in doubt, come up with a topic you can own, that you can deliver like nobody's business, that gets you invited back again and again, pretty soon you will get the confidence and more people will do business to you.

Amen! And you can get Nancy's free speaker sizzle sheet at bit.ly/speakersizzle. Do you have any advice for people to find their topic to set yourself apart from every other speaker? I think that one of the biggest problems people have is being too general and generic - they sound like everyone else. "Finding your dream and passion," isn't a speaking topic.

One headline would be, “Painkillers Sell Better than Vitamins.” Lead with something that is an urgent need that your ideal client wants to address so that they can experience the relief from the discomfort as soon as possible. There are so many people that are talking about 'mindset' today. If you change your mind, you can change your life. There are lots of these topics now. I was digging around with this particular expert, I was looking for the big outcome, so we came up with the big sub-head for her talk, “From Head Trash to Big Cash: How Entrepreneurs can Make a Single Powerful Shift to...” The subtitle spoke to the transformation in a lyrical, memorable way that people instantly knew what it is about: the space between your ears is what's preventing you from having the big cash. It was lyrical, poetic, and gritty.

When in doubt, start with the pain and try to paint a picture. "From lukewarm to sizzling, from lackluster to blockbuster." That is a great way to paint a picture with what the transformation is, and then say something like, “The three biggest bio blunders that even smart entrepreneurs make that prevent them from getting hired.” I'm a smart entrepreneur but I'm not getting hired, ease my pain!

So start with the pain and then paint a picture of the transformation of what happens when you take away the pain.

Sometimes it can be pleasure too: how to wake up like a princess one eyelash at a time. Some people will sacrifice their cable bill and grocery bills to have their eyelash extensions applied so they can wake up on the pillow and bat their eyes at their sweetie and feel beautiful at, "Hello." Whether it is pain or pleasure, start where the big outcome is because it is head turning. Be specific and terrific about what you are talking about.

“The three biggest mistakes that even smart entrepreneurs make that prevent JV partners from saying yes to them” is an example. Tell me what the three problems are. What can you cover in a 30  minute interview? You can't give them the Ph. D but you can give them the Cliff Notes. You can make it provacative and compelling that will make them want to dig into the rest, and oh by the way, you are the resource for the rest. I'm guessing there is a meaningful tuition associated with the rest and getting the privilege to work with you in that way. Make sure that the talk you are doing leads to the yellow brick road to benefit even more deeply to how you serve.

What you are talking about when you keep saying, "be specific and terrific." The specificity is what people miss and that is where you are helping them with in terms of not saying, "You need to change your mindset," because that is a phrase we've heard over and over again. You help with how to say that different, how to say that visually or lyrically, or how to say it in such a way that it makes a head turn. It is about taking those big general ideas and moving them down to the specific, and then paint a picture, and let us see what that looks like once people get what you are promising.

If words are not your thing and you can’t turn a phrase to save your life, that is what people like Susan Harrow and Nancy Juetten try to do to turn your blah messaging to a sound bite that screams, "Wow."

So if you are one of those people who needs help with phrases, Nancy is at GetKnownGetPaid.com. If you know you are not that kind of person who is good with phrases and you want your speaker sheet done, even if you are beginner or inexperienced, or a total professional that could use a face lift in terms of freshening up your speaker sheet, Nancy is your gal.

Here's the thing, as they say, "How do you get an elephant to go into the tent?" It has to go in one toe at a time. People say yes that they want to get booked, and then they realize that their message in everything that they do is what is opening or closing the door. People struggle with meeting someone to be a reflector of their brilliance and to say it in a way that they would never have discovered. They say it in a way that's maybe not a muscle that is well exercised in their body.

For people like you and me who do this every day, we can take that lackluster message and turn that into a blockbuster sound bite because we have been spending decades doing that every day for clients who appreciate that. Don’t suffer needlessly by yourself if this is not your genius. There are people out there that can help you.

BAMD0014| set yourself apart from every other speaker

Set yourself apart from every other speaker with Nancy's speaker sizzle sheet.

Absolutely, and you might have answered this, but you were thinking about all the ways that you've learned to attract leads in your online business and publicity that has helped you to set yourself apart from every other speaker. You say that the one that has proven most reliable in your experience, is that what we are talking about?

Speaking for sure, absolutely, yes, and that is saying a lot because I used to be a publicist and I am still a pretty good one. In today’s world where hype seems to be the middle name of a whole lot of people, I am a huge champion of the credibility that comes from being seen or heard and celebrated in major media that means a lot to people even in today’s digital age. People often say, “I am all the help and none of the hype. I have the credibility behind me, because I have been featured in the major media and helped my clients to be featured there too." There is something lasting to say that you have been featured in O Magazine, New York Times, or more. I believe in publicity, I absolutely do.

When I get invited to the perfect audience and there is 200 people in the room, and I can look right into their eyes and tell my stories, and I can deliver content that matters, and I can make an invitation that eases the pain; I can feel the impact of that instantaneously with programs and products that people decide to invest into to get the benefit. I know that will be the case for anyone who is listening here if they can get booked to speak. Because of the intimacy, because of the connection, and because of the transparency they experience with you not only when you are on the stage, but when they are watching you have lunch or have coffee or check into the hotel.

Sometimes I meet people when I'm checking into the hotel before an event, I am always gracious from the moment my feet step on the property. I am of service and contribution because I want the experience people have of me to be completely congruent and aligned. When I take the stage, they know what they are seeing and I feel complete and aligned. I think clients appreciate alignment and consistency, and I am that in spades. How you do anything is how you do everything.

That is so true, especially in media training people. Everything you do, say, are, and think needs to be in alignment at all times. Whether you are in the lobby or you are on stage like you said, it's that kind of consistency that people look for that will set yourself apart from every other speaker. If you are crabby and mean to people and mean to the staff in the lobby and then you are just Miss Sunshine on the stage, people see that you are two-faced. They see that you are only showing your best self when you are on stage versus being that person that you want to try and be at all times, like you said, and you should be always of service.

Well and since we are talking about ninja strategies, and speaking, clearly, is my favorite ways to attract leads and clients. The ninja publicity strategy that I would encourage everyone to try because it worked really well for me is to reflect on the products, services, and programs that you are already using and becoming a success story in the use of. I have been using Constant Contact for my newsletter for many years. I found it a powerful way to be connected to my tribe, as well as to serve them with inspiration, and how to advise them.

They do success stories on their own clients on their blog, and I think that they have 350,000 users. One day I reached out to the person who created the success stories and I just asked her, "I've read a number of these success stories about Constant Contact easing users - are you interested in additional success stories and who might I approach to make a suggestion?" She wrote back on twitter and said that she is the one. She asked me what success story I want to share? I told her my success story of growing my subscribers by this many thousand in a short period of time by doing this content shift. She interviewed me and shared that whole blog across the Constant Contact network. Which, oh by the way, is a really good audience for me to be of service to.

Another example was a company called Lead Pages, which is very popular for helping all of us internet entrepreneurs to create opt-in pages that convert. I noticed they did features about their best customers on their blog about how they had successful campaigns and how Lead Pages contributed to that. I reached out to Lead Pages and said who is it that does the success stories about your customers. They told me who to reach out to.

I reached out to Lead Pages and said, "Who is it that does the success stories about your customers, I think I have an idea that would make a great story." They told me who to reach out to. I reached out and made a gracious service suggestion. They did the story about me. How many customers does Lead Pages have? Hundreds of thousands are subscribers of Lead Pages. How many of them are my best client? A whole bunch of them.

I like what you are saying because maybe there are some out there who are those scared speakers and they may  not be ready to even take the first step into a Toast Masters or a speaking circle. But, you can speak without speaking by writing to set yourself apart from every other speaker and guest. Go to those kinds of audiences where your people are already are or the services that you are already using. Constant Contact and Lead Pages are two of them.

Can you tell a little bit about what happened after you got in front of the Constant Contact group? Did you notice that you have more opt-ins, or did anybody reach out to you? Was it just a great exposure that you can now use and say that you were on there as a tool?

My history with Constant Contact is very long, and I have a very soft spot in my heart for them. The very day that Bye Bye Boring Bio came out to the world in 2009, they invited me to be a guest speaker in the Museum of Flight in Seattle with a whole room of 200 people to talk with about it. The president of Constant Contact happened to be there that day and he and I got to have lunch together, and we created a relationship over lunch. They put me in their PowerPoint shows and showcased it in every major city in America. I got showcased in that blogpost. The writer of that blogpost reached out to me and said that mine is the favorite story of 2015, and he would like to feature me again. I created a relationship with an incredibly powerful hub that touches hundreds of thousands of business owners around the world. Does that have a value to me? Absolutely! Because I get opt-in subscribers, I have credibility around it, and I got plenty of sales because I am not only speaking for them one time, but I go back to speak lots of times.

It was small business week in America and they were having a big event in the wine country. It was May 5th, and I was the speaker who came on after the heavy Mexican lunch. I had to wake everybody up. The person who had come before me did one of those long drawn out manipulative pitches where he said, “I only have a few, if you don’t go now, and you are going to waste the opportunity.” I watched the whole audience squirm through that.

I thought about how I was going to handle my offer when it was time for me to go on. So you know what I did? It was such a breakthrough moment for me. I gave them the talk about how to transform their boring bio from wallpaper to wow to attract clients now. When it was time to make an offer, I said, “Now will be about the time where you would expect me to make those long drawn out offers with false scarcity and urgency and all of that. Here is the thing, I have this book and it is really good, it's called Bye Bye Boring Bio. I sell it for $47. I brought plenty of them with me today. If today is not the day to part with your $47, you can buy it online as well because it will be available there for the rest of my life. The big benefit if you buy it today is I get to look you right in the eye and say Thank you. If you want me to sign it, I will.”

I got a standing ovation. Before I could get to the back of the room, the whole room was waiting for me to buy the book.

I love that! You have always been a bucker of trends. When you see something that is wrong or insincere, you slap it in the face. You say to yourself, "I am not going to be that way!" I’m sure you had your pitch down.

It was such a moment because speaking is the best way to connect with your audience. If you are truly there, and you are observing the audience and you are not just thinking about what you are going to say when you are on stage, but you just look and pay attention. You bend and sway and respond to the situation with the right answer that it calls for, you will win every time. You can kick your speak to sell script to the curb if you connect deeply with the people who were there.

Not long ago, I had the same situation that happened at an event in February where we talked about, “Why getting ready matters most of all?” Instead of doing PowerPoint or slides, I said, “Here are three stories from the trenches on how being ready paid off big time for me.” Boom. Boom. And Boom. I didn’t even make an offer. I got a standing ovation. When it was over, I had $10,000 tucked in my bra. I did not even have a purse with me. People were throwing money at me. Maybe that is what the audiences are craving for today – for somebody to just stand there, to be of service, and not making any offer while saying, "Thank you very much.". Every single time I've done it, I've been amply rewarded and that is just the way I roll now. It is refreshing.

I'm saying that people can do it their own best way as long as it's true to you and lands squarely with the people that you are trying to help. Ever since I got that lesson, everything became a lot easier.

I really applaud you for that because doing it your own way and having it work your own way is very wonderful. Reading the audience is very important to set yourself apart from every other speaker. If you read the audience and you feel what is going on in the room is something else completely different than what you have planned you can say and can happen.

That happened to one of my clients where his university almost went under. He did speak to that, the needs of his audience that he felt in that moment. Two people walked up to him and handed him a check of $100,000 each.

Betcha he'd love to duplicate that! If he could put that in a bottle and sell it, he'd be the richest man in town.

They said, "We believe in your vision, we believe in you, and we want to help keep this going." That is the kind of impact that you can have. There is no sell. That was speaking from the heart just like you did. You got a standing ovation because people resonated with what you are offering even if you didn't push an offer in their face, that's how you set yourself apart from every other speaker. The whole idea of not having an offer is something that can be an offer. It is a different kind of an offer on another level.

That is what has been unfolding in my life. I will say that it all starts with learning the rules and then you can break them. For all of us, it is never wrong to be prepared and to have a rocking message. It is never wrong to be gracious and graceful. It is always right to say thank you. When you rock the stage, you know it because you get feedback. When you don’t rock the stage, you know it and you learn from it.

I've done of all that, and I'm humbled by it, and I'm grateful for it, and I'm still here! People tell me that I am an inspiration and they honor my courage and maverick nature. It takes courage to be a little bit unusual. Trying to hide behind a sea of saneness does not set you apart either. Show up as you truly are in the best expression of your talent, the right people will be resonating with that and you'll have all the clients that you want.

If you are generic and non specific, you get generic and nonspecific clients, which is not that fun.

And maybe if you are the speak to sell kind of person. If you are comfortable in speaking to sell on the stage, go for it. If you are a different kind of speaker like Nancy, that is great too. There is everything in between. There is no right way to do it, it's your doing it your way and you need to experiment with what works for you.

Keep practicing on it to set yourself apart from every other speaker so you move on the path of mastery.  Whether you are still at the clutching the podium stage or you are at the point where you'd told your story thousands of times and you need to make it fresh and you want to get a fresh look at that. If you do, Nancy is the person to help you at GetKnownGetPaid.com, and to get your free speaker sizzle sheet at bit.ly/speakersizzle.

Is there anything that I haven’t asked about how set yourself apart from every other speaker?

I am just glad that you took my call in 2008. I became part of your world. It is a wonderful, blooming of a relationship that lasted the test of time. That is what I would say in parting. Be the kind of person that creates relationships that stand the test of time. You will always be made richer for it and that the bounty comes to you in ways beyond what you can ever expect or imagine. I am just so glad that we know each other and I got this opportunity to share who I am today with you and your listeners. I hope that they have been served by it and know how to set yourself apart from every other speaker now. I hope they had fun and I hope you have too. Thank you.

Thank you so much Nancy.

 About Nancy Juetten

Nancy Juetten is the Get Known, Get Paid mentor and she is on a mission to guide a million business experts in English speaking nations around the world to prepare and share their magnetic marketing messages so that they can get known and paid for their winning ways. She guides aspiring and thriving coaches and speakers to name, claim, and communicate their expertise so premium clients see their value and gladly invest in their products, programs, and services. She is also the author of the very popular Bye Bye Boring Bio workbook. Nancy knows a thing or two about prepping and sharing stories to get known and paid. Nancy Juetten has grown her loyal fans to 20,000 followers.

Many of these are also finding the courage to reinvent their own businesses and step forward to welcome the credibility and profitability they seek. She is proud to call as a Millionaire Maker Maker Loral Langemeier, Master Trainer to Virtual Trainers Alex Mandossian, and Transformation Catalyst Christine Kloser, among her most appreciated clients. Those are big names in the internet for those who don't know. Today, Nancy's Get Know Get Paid programs and services serve happy clients and inspiring luminaries around the world. Her URL to reach her is GetKnownGetPaid.com.

We are going to be talking today about many things, one of them is the sizzling speaker sheet that you need to get highly paid speaking engagements and set yourself apart from every other speaker. Go to bit.ly/speakersizzle to get your free sizzling speaker sheet template.

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Susan Harrow Podcast

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  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

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    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

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    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

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Surprise! Stay Cool During Media Interviews That Are Whack-a-Doodle With Diane Altomare


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Surprise! Stay Cool During Media Interviews That Are Wack-a-Doodle

Diane has been a client of mine to do a media training. I think we did some strategic planning to systematize your website before we worked on staying on message during media interviews. Today, we want to talk about how you’re applying that media coaching to your media tour for your book and some of the crazy things that have happened during that tour. We want to talk about what happens when you have that Oh-my-God moment of, "I did not think that was going to happen."Let’s talk about your very first media interview and what happened and how you were able to stay cool during media interviews that go a little whack-a-doodle.

Thank you so much, Susan! It’s so good to be with you. The very first radio interview actually, I would definitely say, was the most difficult because I didn’t know what to expect in the style of the host which was part of the learning curve. It was difficult for me to embrace.

Every host has a different style, just like people have different personalities. Her style was very, I’d like to call it, unhinged. It was a sort of floaty and random. It was really hard to get a feel for, number one, who she was, what she was going to ask, and what was going to happen next.

Which in doing media interviews, you always want to expect the unexpected, but with her type of style, she would pause in between asking me a question. The way she would say it would be like, “Well, the question that I really wanted to ask you is…” Then, she would leave all the space as if she was pulling it out of thin air, and she actually was. Most of what she asked was not on the Q&A list that we gave her, or the bullet points.

It wasn’t even really related sometimes to the book. The first part of the radio interview within the first 30 seconds, she recommended somebody else’s book as she was introducing me. That was fine, however, it kind of took me off-guard for a moment. I really had to make sure that I wasn’t paying attention to that and rebound from her mentioning somebody else’s book even though I thought we were on the show to talk about my book.

BAMD0011 | Stay Cool During Media Interviews

Clarity: 10 Proven Strategies to Transform Your Life by Diane Altomare

That’s such a great point because if you start thinking about what happened in the past, you can’t be present for what’s happening right now; not letting that bother you. That is really a big thing in being able to stay cool during media interviews. That is a huge no-no.

The more experienced interviewers are, the less you’ll get that. The more talk radio, the less experienced radio hosts are more unhinged. You have to prepare for that and train yourself stay cool during media interviews. Maybe that’s also an opportunity to make a connection to your book. They could say in the future, if somebody recommends somebody else’s book, if you know that book and have to say something about it, or to say what your book covers to that book that didn’t and how your book is different.

Had you done a competitive analysis when you did your book proposal? Have you included that book? As I recall, it was one that was a little older, right?

It was really an old book. The good news was, I did read it. I was really familiar with it, so I knew who she was speaking of, what she was talking about. It really was somewhat relevant. It just took me off-guard. That was really what I wanted to share. It’s being what you said – to focus in the moment and let go of whatever may have happened in the last segment or last minute. Just stay focused and intentional as to what it is that you want to communicate, regardless of what the host does or doesn’t ask, or does or doesn’t do.

When you and I talked about this a while back, you also mentioned that you had to transition from her irrelevant questions into your material, because it was as if she hadn’t read any of your material, and she probably hadn't. Lots of hosts and producers don’t even have time to read your material, and they may not refer to the information that you give them. I know you said you gave them your bio and your Q&A questions but she didn’t refer to that.

Yes, she probably didn’t read the book. In doing subsequent interviews with people who really shared how much they love the book saying, “This is such a winner!”, “I was so moved by it,” or “I read it in a weekend,” it was such a different experience.

It’s just getting experiences and getting to be intentional, be focused on communicating, regardless of whether somebody has read the book or not; or what it is that is asked. It’s important. It takes practice. I definitely got better at it over the last few weeks. I’ve had fifteen or so, radio shows to practice which really helped.

BAMD011 | Stay cool during media interviews

"Just stay focused and intentional as to what it is that you want to communicate, regardless of what the host does or doesn’t ask, or does or doesn’t do," is how Diane was able to stay cool during media interviews that went off track.

That’s really super. Can you remember the irrelevant questions and how you transitioned and were able to stay cool during media interviews? Can you give us specific examples?

She asked me how the concept of inner child relates to a trigger and how do they relate? It didn’t really relate at all in terms of the message that I wanted to communicate. It’s indirectly related so I just started talking about the inner child.

I picked one of them and I didn’t really answer her question succinctly. I shared what it was that I wanted to share about the inner child. I didn’t try to make a correlation. That was something I learned at that moment on the spot: Don’t try to make a correlation to something that you really haven’t thought through. It may not correlate, or it may indirectly correlate, but I’m not going to put myself on the spot in this moment. I won’t try to sound eloquent about it because it won’t come out right.

I just stayed with what I knew. That’s what I learned so much from working with you, that is priceless. Regardless of what it is that they ask, if it’s relevant or not relevant, or they’re trying to compare something that doesn’t make sense, answer the question in a way that you are delivering what it is that you really want the audience to know. I did that really well as a result of working with you.

It’s so great to hear, especially since I remember we talked right after this interview. There are a lot of other crazy questions that she asked that we were laughing about because it was just so off-the-wall and irrelevant.

To have your first interview be like that was both good and bad. You know that. I remembered your publicist saying that she thought you did very well. Obviously, to the listener, it didn’t sound as horrible as you might have thought in your mind, for all those times when you said, “Oh my God! I was just waiting for the other shoe to drop,” every time she would ask you another question. You were like, “Oh no! What could it possibly be?”

In one transition, and I know you know this since I’ve been using it. “I don’t know about that but I do know is...” If anybody asks you a nutty-ball, nut-ball question about something that is so not relevant to what you have written about or that you know about, that’s just a wonderful transition line that can save you in any situation to help you stay cool during media interviews: "I don’t know about that but what I do know is..." Then you move into your planned point which you did beautifully.

Yes, it worked out well but I was definitely having some internal dialogue that was difficult.

Yes, that’s understandable. You eventually get to the place where you don’t have the inner dialogue. That was your first interview so that was a great thing.

Bear in mind, listeners, that to get a copy of Diane’s book – Clarity: 10 Proven Strategies to Transform Your Life, you can go to dianealtomare.com/clarity. To book an appointment, you can go to dianealtomare.com.

I know that your schedule is getting really booked. You’re starting to do many more groups. I mean, I know you have had groups before, but are you still doing one-on-ones or mostly doing groups?

I’m doing a combination of both.

She’s got some wonderful programs there to take a look at. If you’re looking for a coach, you can hear she’s very grounded and has a lot of experience in helping people, not just teenagers. Let’s talk about those four areas that you specialize in, because different coaches specialize in different areas. You’ve got a very specific focus on four groups of people but it’s also more expansive than that.

Let’s talk a minute about that and come back to some other of your interviews.

Perfect! One of the groups of people that is really near and dear to my heart, that I work with a lot is adult children of alcoholics. I have direct experience with growing up in an alcoholic home so I can lend a lot of insight, wisdom, and guidance as to how to move through some of the things that come up as a result of growing up in that dysfunction; and how to look at many of the things that you may have learned and honor them as gifts. That is an area that is near and dear to my heart.

The other one is women and mothers who have lost themselves and their identity, because for so many of us women and mothers, we are often spending a lot of time focusing on taking care of other people. Sometimes, we put our own desires and dreams on the back burner. If that speaks to you, there’s something you really wanted to create but you keep putting it off, I would love to help you be able to make your desire your reality.

Professionals that are ready to move to a career that’s more aligned of who they are but aren’t really sure what that looks like. For many people, we get stuck in the identity that we’ve created for twenty years, thirty years; maybe forty years you’ve been in the same career. You know that you are evolving past it, but you don’t know what to do or how to use what it is that you have learned to transition into something else.

BAMD0011 | Stay Cool During Media Interviews

Important to remember in order to stay cool during media interviews is knowing your true self.

I’d like people to also hear some of your key sound bites, just so they know what it sounds like, no matter how someone asks; even if I said to you to tell me a story of someone who really found a gift from something that they considered a trauma before, or a heartache, or something that is super hard in their lives.

I remembered you have a story of the box.

Yes, so the story of a transference box; it’s looking at what it is that we are wrapping our daily emotions in. It is being able to be not only focused on actions we’re taking, but specifically the energy that we’re wrapping that action in and the emotion.

What happens is as we give, and I share this story in Clarity, the gift of our time into somebody, what we really want to pay attention to is what that box is wrapped up in. I give two different examples in the book. One is that you show up with the gift of your time. That box is wrapped up in the most exquisite wrapping paper and it has this amazing bow. You feel loving when you give the gift of your time, and the person that's receiving that feels loved.

On the flipside, sometimes we give our time and that box of time is wrapped-up in red and black-patterned wrapping paper that might be tattered and ripping at the seams. The emotion or the energy that you are wrapping that gift of time in is frustration or resentment. As you give that gift of time, that is what the other person is receiving.

Just by being conscious of what we’re wrapping in our daily actions in, we can get clarity on what we are giving to the other person and what they are receiving as well. It makes so much of a difference in what we are able to create.

You told me a story about you and your daughter.

My daughter gave me a box that is somewhat similar to the one that I just described. It was adorable, she was nine years old. She's my only child. She came home from school with it and it was a Mother’s Day gift for me. It was wrapped up in this beautiful silver wrapping paper that had a beautiful silver bow on it. There was a message on top of that box, I’m going to paraphrase it, but the message really shared that, “Here is a gift from me to you. Don’t open it because inside, it’s filled with love. It’s something that you will always be able to have from me because it’s what I feel for you.”

It was just an amazing validation that what I have written in Clarity two years earlier, it was, to me, a divine message. It was the exact story that I had written in the book that she giving me physical wrapped representation of that box.

I love that story. It’s powerful that you communicated that to your daughter by how you were raising her. Obviously, she hadn't read your book. You hadn’t been talking about it, but that she got that. It is part of your message that’s so foundational; that we are sending out messages all the time, in terms of how we wrap, whether it’s our time, our love, our energy, whatever it is or whoever we’re giving it to. That’s felt by whoever is receiving it in a very concrete way.

Tell us a little bit about some other of your experiences that you’ve had like a dozen radio interviews, radio and print - but you haven't done TV yet, or have you?

I’ve done an interview. It’s not TV yet, but it’s a TV post so I did a video. Yes, I’ve done over a dozen radio shows and some print. One of the radio shows that I want to share was a little difficult to shake. It was just a few days ago. It’s very fresh in my mind.

The host slanted everything so negatively. She would say things like, “Don’t you just think that people just need to get off their duff and just do it? Don’t you think it comes down to the point where people can just get over themselves and just make things happen?”

It took me a moment, and I used again one of the tools that you’ve given me. I just took a deep breath and I said, “That’s a really great question." Even though she didn't ask me a question. I needed to have moment on how I should rephrase it, and I said, "It is true that at some point people need to make a commitment and a decision to do something, but one of the reasons that many of us don’t follow through with the things that we desire in hearts and we want to do, is because we have something that happened in the past that made us feel bad about who we are. We can’t do what it is that we want to do. That’s one of the things that I've shared in Clarity."

I took it back to the book and I said, "That one of the things that I said in Clarity is really how to move through difficult things that happened to your past or the way you interpreted what happened or the way you don’t feel good enough, and are in fear of actually stepping into that next level in your business or in your relationship, or you simply don’t know how to do it." I thought maybe that would calm her down a little bit, but it didn’t.

It’s a thirty-minute interview but I honestly could not wait to get-off the phone with her because it made me feel bad every time she was saying, "Well don’t you think people should just..." She was being really negative and almost condescending of people who can’t get up out of that place of being stuck.

I keep bringing it back to the message, "There’s a reason we feel the way we feel. You don’t want to make yourself wrong for it. You want to look at it and honor yourself. There’s a great step in my book. It’s step 6 – the voice of your emotions. Even if you don’t know what you’re feeling, you can understand how that emotion might be expressing itself. You’ll be able to move through it. So it loosens its hold on you, you can actually start taking action towards what you want to create."

As much as I could, I just kept staying focused on what is the message that you want to share. I kept asking myself that question. Not engaging is the word I would use. I did my best to not engage in her negative energy but it was affecting me.

I didn’t like it. I didn’t want her to keep doing that, yet at the same time, I just had to keep delivering my message. It was a great example of how you move through something that is difficult by just continually standing in the energy that you want to convey and then giving your message.

It was such an important point, and here are three important points here on how to stay cool during media interviews. Number one is you said the title of your book, you never want say, “In my book...” We always want to say, "In Clarity..." and go forward. And then, as much as you could, you did not let the negative energy affect you in terms of influencing the answer, so you stayed on message and stayed on point with what you wanted to convey.

The third thing to stay cool during media interviews is knowing that you cannot control the other person, you can only control ourselves, we can only control our own feelings, our own energy and our own message no matter what the host says or does, or no matter how they make us feel in the moment. Even though she was so strong about wanting to continue on in that own energetic, that you stood firm in your own and continually brought it back to the points that you wanted to convey to your audience. The most important thing is what you want to convey to your audience. Those are three excellent things that you've learned to apply and been able to apply in a difficult situation, because it wasn't a one question thing. It sounds like you were mired in this negativity and you had to keep crawling out every single time.

I wondered too, if it was just her personality, if it was the way that she makes her mark. If I listened to her show again with a different guest, would she be still acting in that way or was it just because our conversation was provoking stuff within her internally - where she was annoyed that some people just don't get it and do what they want to do?

I am not sure what it was, but it was interesting that I just had to let it go. I had to internally remind myself, "Just share what you want to share." It was not necessarily this conscious internal dialogue, it was just a fleeting thought of thinking on what it is that I want to convey.

I do want to share, too, that I know we are talking about all the difficult radio interviews, but I don't want to make it sound like they are all this difficult and that you'll always have to try hard to stay cool during media interviews. For the most part, of the 15 or so that I have done over the past two weeks, I would say 11 or 12 of them were absolutely amazing. They all had amazing hosts, who were all so different, and interesting, and they really wrapped their energy around helping me shine. It was just maybe three or four that were challenging.

Tell us how, in a positive interview where you didn't have to try to stay cool during media interviews, you were able to do something that the host brought out of you that you would not have expected. One of the things that media interviews can do that is so amazing, is that you start to see where people focus. What is of interest to their audience and you start to see a pattern, and if you look for it you can see them focus on one topic that really gives them a good feeling and can really inspire someone. Did you find a pattern in any of the topics that those positive ones covered where you really felt alive and like that brought out a wonderful story?

I really did. I felt like there were many points on the bullet points that we shared that people focused on in the Q&A. I found it really interesting that there were certain ones that people really left out and didn't touch. In noticing that, and I'm so glad you brought that up, because it helps refine the pitch even more to really understand what it is that people are really interested in right now and what is really relevant.

One of the really great experiences that I had was, this host during the breaks would say to me, “I don’t know what it is that you are doing, but I have never been so transparent with my audience before. I am sharing so many personal things about myself and I'm not quite sure why.”

I told her, "It's been really great, and it has been such an awesome interview. I feel like your vulnerability and your transparency is really giving all the other women and moms permission to do the same and really honor what it is that they are feeling and to not be so self-critical and judgmental."

Isn't that really great? Where there is something else going on, because this goes on at so many different levels where you connect. We hope in our heart of hearts that we really connect with someone and that helps bring a connection with the audience. That doesn't always happen. We can't let that influence us either. This is a really wonderful thing that happened, and this is what happens in the best of interviews where there is a kind of way that you connect that encourages someone to be more vulnerable or a deeper person. That gets conveyed to their audience and that's lovely. That's a gift and one of the gifts, I think of doing publicity in that way.

It does open up the host, the audience, and it gives permission for people to feel these feelings that some people think is bad for having felt them, which you have talked about in your book, Clarity: Ten Proven Strategies to Transform Your Life. Our audience can go to your website, dianealtomare.com/clarity. To book an appointment with you, if you want to transform something inside of you that even if you feel like you just want more, or you feel like there is something you want to open inside of you, a career, something in your personal life - Diane is as you can hear and feel through her voice and grounded-ness, it's dianealtomare.com. She has group and individual coaching.

BAMD0011 | Stay Cool During Media Interviews

How to handle a difficult media interview

Is there anything else you want to share on your recent experiences, either do’s or dont’s of how to stay cool during media interviews? Or difficulties, challenges, or some wonderful things that you have been able to create this kind of wonderful feeling in an interview?

This was a personal experience, so it may be different for other people. There were taped radio interviews and there were also live, and they were different times and different segments. Some of the radio interviews that were live were 10 minutes or 15 minutes. Some of the taped interviews were 30 minutes or a whole hour. It really, for me, shifted some of how I prepared for it.

I, personally, loved the live interviews so much. I love the feeling of somebody driving in their car, and that they are listening to the conversation that I was having with the host for 10 minutes. It felt so electric to me and I really enjoyed it. I could feel the difference in the energy of the host, when it was a live situation versus a taped situation.

I also did a radio interview where people were there in the studio, and I could feel that that was more alive, that live energy feel. Although live may be a little bit more nerve wracking, in a way, there is also an energy there that I think really carries you. It helps you to just shine. I love it. It was awesome and really great.

It is a combination of the audience, the host, and you, that it creates that - it's not just you, but to think that when you are doing a taped interview, you are really speaking to people in real time in that same way. It is more of an act of imagination in that case than it is when you don’t have to do that. I could always tell if someone did it in a studio or with a live audience, and I never liked the ones in the studio. It seems so rehearsed and so read. Even though the live ones were not so polished, they were much more interesting and much more lively.

Anything you want to share to our audience, to people who maybe is about to have their first time out or tips you have for people who are new or even more experienced that are doing their own media tour or media appearances about how to stay cool during media interviews?

I would love to share about over preparing. What I mean by that is that I had my questions and answers typed up and they were on the wall. They are still there right now. I am a visual person, which is why it is important to understand what works best for you, if you are a visual person, being able to have those little sound bites and snippets in front of you, it gave me this level of comfort. Although, I did not always refer to them, I knew they were there. The energy of that information was there. Although, I would just talk most of the time and try to describe it so that it sounded more conversational than being read, I still had them in front of me. It is one of the ways on how I prepare.

I would have half an hour before the show to prepare for it, and I wanted to be so over familiar with the material, that for the 30 minutes before the show, I would read it, I would look at it, and I would just sit, get quiet, get grounded, be relaxed, and just trust that I will be able to succeed with it.

Being able to have it be fresh in your mind gives a level of comfort and confidence that you need. My left side logical brain is going to know what information that I'm wanting to share, so I'm not spending time being so connected to remembering what I wanted to share and I am just in the moment, grounded, and I'm relaxed and sharing from my heart. The way that I personally get to that place is by over preparing. Or just preparing, for me it feels like over preparing.

That is what I wanted to share on how I was able to stay cool during media interviews, that is essential just to give you that feeling of confidence that you are going to be able to answer any question that may come forth. Even the ones that are picked out of thin air that have nothing to do with your book whatsoever. Which happened once or twice.

People get scared when they are under prepared, and they don’t even realize that they are under prepared. Getting that level of comfort, it's about being prepared, which lets you become free to be spontaneous. Which you do that well, because you know your material so well you don't have to spend your mind power remembering it. You can spend that time and energy connecting to your host and connecting to your audience, and trust that you will be able to access that information because it's been embedded in your mind.

There is actually neuroscience to prove that, when you get nervous, cortisol rises up and blocks your short term memory. That is real science. When you have materials embedded in your long term memory, you can access them even if you’re nervous which helps one to stay cool during media interviews.

It is so important too, because I did a couple of video interviews that were on the spot. They were completely different than the sound bites that I had written down, rehearsed, memorized, and prepared, just because of the way that the host asked the question. It just had to come from almost a different angle, even though it was the same material. But because I had rehearsed that, and like you said it was so embedded, it just came out so wonderfully.

Yes, because it's not about blurting out the exact things that you have written down. It is about being super fresh, as you've said earlier. To make it sound like even though it's the 100th time you've said that, to make it sound like it's the first time. That means you might say it a little bit differently, even if you've got the best way to say it written down.

Jerry Seinfeld, he rehearses every pause and every word to hone his show and that's specifically for timing of the audience response. I think that people who do media start to do this too, and you don't want to do that if you sacrifice spontaneity. I think it's important to have that connection.

Now Jerry Seinfeld, he is such a master at it and has already connected to his audience even through it's not spontaneous, it sounds like it in the way that he pauses. That's the difference. If we hear you on ten different programs, we don’t want you to hear you saying the exact same things no matter how beautifully crafted your sound bites are, we do want that kind of spontaneity or a different twist on a story, or a little something that is the same point but told in a different way.

I think that is part of the fun too, for me as the guest. When you asked what has surprised me, it was that most of the time, I did not say it the same way because the host is asking it in a different way or just because they have a different energy so I would share a different story or something else came to mind. It was fresher for me, and it would sound more spontaneous and conversational. That is the way when we connect to people. Being connected to ourselves is the most important thing, which that is actually step one in Clarity. In order to be connected to myself, I can’t be in my head trying to craft what it is that I wanted to say.

I think that is a really great point, and you have got an enormous amount of practice with that and not everyone does. That's why it's so important to practice that, being connected to yourself. Also not to worry about what the host or audience thinks of you, which is a whole separate topic of trying to gain approval. That connectedness to yourself and connectedness to the other person kind of bypasses that approval devil.

It's really owning that you are the expert in whatever it is that you are sharing. I think it is a journey that we embrace it every step of the way. When we are communicating through media, we really want to let everybody know that we know and we believe that we are the expert in what it is that we are sharing because that will come across.

If you don’t feel like the expert or you doubt yourself in some way, there may be some inner work that needs to be done there to let go of those beliefs, or something maybe happening within you that you can really transform. That's one of the things that I help people do, is clear out whatever it is in the way of you standing in the space where you are communicating who you are and contributing your gift to the world in a way that feels good to you and helps people in the process.

So if you are preparing for a media interview and you feel like you have some limiting beliefs, or any kind of thing that makes you feel like you are stuck or held back, Diane Altomare is the person to go to to be even better at being able to stay cool during media interviews. Is there anything that I haven’t asked you to share before we wrap up?

No, I think it's been an amazing hour together. We covered a lot, and I am grateful for you. I would not have been able to do what I did these past few weeks in the way that I did, without your media training and coaching. It is honest to God truth. I would think of Susan often, it's kind of like a mother, she would be in my mind in the radio interview. That is also the one other thing that gave me confidence, I knew that I had the guidance, the training, and the wisdom of Susan Harrow as the expert in her field, to help me in an arena that I am not an expert in.

I am not an expert in doing radio interviews, I am practicing and I am working on it, I am doing well, but it will really take a lot of time to be good at it. I feel good with what had happened in the interviews, and that was the direct result of the coaching that I've had with you, Susan.

Thank you for that. You can hear on how I adore Diane and how I respect her, because, yes we did a lot of intensive media training, and you did a lot of the work behind the scenes to get that place, and also organize your thoughts and what you want to communicate to people, and practiced the heck out of it. You can hear how Diane communicates in this new way, it's not the same as speaking and talking to another person. It's like taking War and Peace and putting it into a haiku. It's a different language.

I want to praise you for taking things seriously and putting them into action way before your book came out. We've been working on this last year, so Diane has been preparing for that and letting it sink in. She wasn't preparing a week or two before her book came out, she was preparing as she was writing it, she was taking things from Clarity and seeing what stories she wanted to tell, what sound bites she wanted to craft from that and which new ones she was going to tell. Some of the experiences come from the book and some experiences come from her current clients. All this allowed for her to be able to stay cool during media interviews and not be tripped up by whack-a-doodle questions.

BAMD0011 | stay cool during media interviews

Stay calm during media interviews

Things are constantly transforming and some of the work I have been doing with teenagers and parents is really becoming profound. Step 6 in Clarity is the voice of our emotions. It is a powerful that I am giving parents to utilize with their children because there is a lack of communication. There is a disconnect.

The parents don’t know how to understand what is happening with their child, and the children don't know how to communicate with their parents either, other than they don't like how they feel, they don't like what's happening at school, they don't like how the parent is responding or doing something of that sort. Being able to give the parents the tool to teach their child how to communicate and how to share their emotions is not something that everybody knows how to do.

That really is one of the ways and one of things that has been coming through as I've been doing book signings, as I have been talking to people, as I have been doing radio interview, that is becoming a really important part of who I am helping and who I am delivering my message to. It's really been birthed as of very recently. It's an amazing journey and I've been learning so much along the way and I'm really incorporating that into what I'm sharing. I really think that's what makes it so fun and fresh and alive. I'm just really consistently connecting with where this book wants to go. I'm connecting with that and just listening too, and letting that energy just carry where we are going to go and what we are going to do.

That's so remarkable because I think that some people really try and constrict that. To be open to, and like you hadn't worked with that many teenagers and parents before, you had grooved in some different niches, but this is what happened. And as it happens, you are growing that part of your business and you are touching that part of your audience, and as that expands, the more you talk about that in your media appearances, the more it comes in. The more opportunity you have to expand that part of your business. I love the fact that media is transforming your business as you let it into the areas that are really interesting to you, that really resonate for you. That are obviously really resonating with the parents and the teenagers too, that's the two way street. It's opening a door that resonates with new audiences and that it sparks something new in you. I think this is really beautiful.

It's amazing, a really good feeling. It is being connected to ourselves and being intentional is important. Paying attention to what is happening and what is going on is what feels right. It allows us to open up. It is amazing.

Thank you so much for being my guest to talk on how to stay cool during media interviews. Diane Altomare’s book, Clarity: Ten Proven Strategies to Transform Your Life is something that you can get at DianeAltomare.com/clarityor just go to her regular website which is DianeAltomare.com. 

Thank you so much for talking about your fantastic experiences and how to stay cool during media interviews. A lot of things that you have said, will surely set a lot of people’s minds and feelings at ease to know what you have gone through and to hear some of the wisdom that you shared in your own experiences. Thank you for that.

Thank you Susan, it is so amazing to be with you as always.

About Diane Altomare

Today, my guest is Diane Altomare and she is the author of a fabulous new book called Clarity: 10 Proven Strategies to Transform Your Life. Diane is an integrative life coach to thousands of people, including teenagers worldwide, and for the past 16 years she’s been a beloved motivational speaker, a national keynotes speaker, and a workshop leader.

Through those talks, she has also helped thousands of people transform from a limiting past to an inspiring future. I love that phrase, by the way. She has been featured on radio shows including I Heart Radio. She contributes to Finer Minds which is an online resource for personal wellness information and enlightened ideas.

Diane received her certification as a Master Level Coach from the Ford Institute of Integrated Coaching founded by Debbie Ford. She divides her time between sunny in beautiful California and Rainy Seattle, which she describes as the best of both worlds.

I wanted to let you know that you can get a free excerpt of Diane’s book at her website which is dianealtomare.com/clarity + some bonus gifts. If you want to work with Diane directly, which I highly recommend, you can book an appointment right on her website at dianealtomare.com.

RESOURCES

Hire Diane to work with you or your teenager or join her course

Take Diane’s online breakthrough courses

Buy Diane’s book + get your bonuses

Download chapter 1 of Clarity

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How to stay on message and stay cool during a media interview

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    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

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  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 

 


4 Secrets To Becoming A Guest On Top TV Talk Shows


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

4 Secrets to Becoming a Guest on Top TV Talk Shows

I'm constantly amazed at the number of people who want to get on the top TV talk shows — but have never even been a guest on a local TV show or had a single TV appearance. This is like trying to run a marathon without walking a mile. I still get calls everyday from people who want to be a guest on Oprah’s Super Soul Sunday, others who are launching a book, or have a product or cause they want to sell, who have no idea what it takes to get on a national TV show.

I can tell in the first 10 seconds of the phone message — and in an email — if I want to work with the person calling. About 90% fail the test.

Talk show producers assess you as brutally and honestly as I do. More so. Their job depends on it. Even after you've managed past those first 10 seconds you must maintain their interest with sharply focused sound bites or you won't make the cut.

So those first moments when you speak are critical. It's important to craft your words carefully, making sure the content pertains to what a producer wants. They want guests who are knowledgeable, thoughtful, witty and wise--and who are comfortable in their own skin.

A while back, I taught an all-day class to a division of the International Coach Federation. They were keenly interested in creating sound bites to get on TV shows, and we worked on that for hours. It was then I realized how difficult it is for people to be succinct, clear and to the point. While this podcast won't focus on developing sound bites (look for that in the future), it will be about how you can get a coveted spot on a top TV talk show.

Here’s how it typically goes…

The phone rings. You hear an authoritative voice say, “Hello, I'm the producer of...Good Morning America or the Today Show, or Fox News or any other top talk show, you name it.

This is your big moment, the break you've been waiting for. After you catch your breath what do you do?

Producers make an instant assessment of you in thirty seconds—or less. When you get that coveted call from a producer, you aren't just “talking” to him: you're auditioning.

How can I get on TV

Get booked as a guest on national TV

You are being screened to be accepted or eliminated as a guest on their show. How can you pass the audition?

Secret #1: Ask Before You Speak

Before you even open your mouth to start pitching yourself and your story to the producer, ask them a simple question: “Can you tell me a little bit about the kind of show you envision?” In other words, ask the producer the angle he is planning to take.

Doing so has two advantages. First, it gives you a moment to overcome the shock and to collect your thoughts.

Second, once you hear the producer's reply, you can gear your pitch to the type of information he's seeking. Listen closely to the angle that he's interested in and tailor your points to it.

Publicists often use this technique to get their clients booked on shows. They “get” before they “give” so they are in a good position to tell only the most pertinent information about their client.

Secret #2: Wow the Producers With Brevity 

Follow the advice of jazz musician Dizzy Gillespie: “It's not how much you play. It's how much you leave out.” Keep your list of talking points by the phone when you call a producer (or a producer calls you), so you'll be succinct. You will already have rehearsed your points so that they'll sound natural and inviting.

Be prepared with several different angles or pitches, different ways to slant your information. “Nobody gets on these shows without a pre-interview,” says publicist Leslie Rossman.

“Be a great interview but don't worry about the product you want to sell them because if you're a great guest and you make great TV, they'll want you.”

And keep in mind the words of Robert Frost: “Half the world is composed of people who have something to say and can't, and the other half who have nothing to say and keep on saying it.”

Secret #3: Prove You’re Not a Nutcase

If you are a nutcase on the air, the producer will lose their job. What constitutes a nutcase? You may think it's a positive trait to be enthusiastic (and it is), but anyone who is overly zealous about his passion is considered a nut.

Best-selling author and screenwriter Richard Price talks about this phenomenon as “The dangerous thrill of goodness.” He says, “What happens is you can get very excited by your own power to do good.” Don't get carried away by this thrill.

One way to tell if you're being too zealous is that you're hammering your point at top speed with the energy of a locomotive pulling that toot lever non-stop. I remember a man calling me up about how he was single-handedly taking on Starbucks — who, he felt, had done him wrong. He wanted me to promote his cause. While this could have been a great David versus Goliath type story, he was long on emotion and short on facts. Some statistics or figures would have tempered his mania.

Get major media

Get national media attention

But he also never checked in with me to see if he had my interest. By talking loudly and barely pausing for a breath, he appeared to be a man who wouldn't take direction well. His single-mindedness was off-putting, not engaging.

When you're talking to a producer speak for 30 seconds or so and then check in by asking, “Is this the kind of information you're looking for?” Listen for other verbal cues, such as encouraging grunts, or “uh huhs.”

Secret #4: Can You Make “The Big Point?” 

Contributors to the popular radio show, This American Life, hosted by Ira Glass, have taken to calling the wrap-up epiphany at the end of a story, “The Big Point.” This is the moment that the narrator gives his perspective on the story in an attempt to elevate it from the mundane to the universal.

Another radio personality, Garrison Keillor, is a master at it. He tells long, rambling stories (not good advice for you), then ties up all the story strands in a coherent and satisfying way.

As a great guest, you want to illuminate your story with a big standout point that helps the audience see the significance of your story in their world and the world at large. Rather than hitting them over the head with a two-by-four, you want to share your insights with a feather-like touch. By framing your story you alert the producer to the fact that you're a thinker and can contribute great insights and clarity to a story thus increasing its appeal.

I'd love to hear from anyone who has had success in getting themselves booked on a top TV talk show. Or who has been on a talk show and is willing to share some insider secrets to what went on from the initial call to their appearance. I'll feature you in an upcoming podcast.

Adapted from "Secrets To Get Top TV Talk Show Producers To Book You As Their Guest." For the rest of the secrets that will help insure your success when the producers call go here to get it now.

You never get a second chance to make a bad impression, says online publicist extraordinaire Steve O'Keefe. Don't lose the opportunity of a lifetime because you don't know the rules. This 20-page guide gives you exactly what you need to know to make the cut.

RESOURCES

Purchase Secrets To Get Top TV Talk Show Producers To Book You As Their Guest

Watch 5 Ways to Double Your Business With Media Appearances in the Next 90 Days (It’s free!)

 

Can't Figure Out Publicity?

How Do I Get Publicity?

 

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


Be a Media Darling Podcast Introduction


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

THE BE MEDIA DARLING PODCAST: Publicity made easy introductory episode 

Hello and welcome to the Be a Media Darling Podcast!

I'm Susan Harrow, your host and media coach, marketing strategist and author of the bestselling book Sell Yourself Without Selling Your Soul published by(HarperCollins) and CEO of prsecrets.com, and I’m so thrilled that you found your way over to this program.

If you’re listening to this podcast, chances are that you run a business of some kind.

Maybe you run a brick and mortar business, like a bakery or a yoga studio.

Maybe you run a virtual business where you consult with clients via email or Skype or Facetime.

Maybe you’re a self-employed writer. Or a freelance graphic designer. Or a wellness or personal coach.

(Or maybe you don’t have a business set up yet—but you intend to get your business rolling fairly soon.)

No matter what type of business you run—whether you work in the health and wellness world, or fitness, or food, or personal development, or finance, or you name it,—one thing is for sure:

You want people to know about your work—and you want people to purchase your work! Right?

You want people to buy your books, products, programs, purchase tickets for your events, hire you for projects. You might also want to get booked for speaking engagements, find a literary agent and get your book picked up by a top publishing house. You want clients. You want customers. You want to build a following. A fan base.

Get Booked as a Guest on Podcasts

How to Be a Podcast Guest

Also, as part of your overall marketing plan, you want to get featured in the media! Ooh, yes!

You want to see your products featured in top blogs, magazines and podcasts. You want to get invited to appear on the radio. You want stories about your projects to get sprinkled throughout local newspapers and trade publications. You want to build relationships with journalists and producers so that you are their go-to resource when they’re doing a story on your area of experience or expertise. You’re tired of seeing your industry competitors get all the media attention. You want some time in the media spotlight, too! You want to become a Media Darling!

You might be thinking, “YES to all of that, obviously… but how?”

Well, showing you how to become a media darling is what this podcast is all about.

A little backstory about me:

I’ve been working as a publicist, media trainer and marketing strategist for over 26 years. Over that time, I’ve shown thousands of people in my courses and in private consulting sessions how to reach out to journalists and producers, how to get booked to appear in the media, and how to make sure that every media appearance you do actually translates into SALES. (Because what’s the point of getting tons of media exposure if none of it actually inspires people to visit your website, hire you, or buy your work?)

My clients have gotten featured in places like CBS’ 60 Minutes, Oprah, Good Morning America, The Today Show, Fox News, Bill OReilly, Larry King Live, Maury Povich, The Food Network, Extra!, New Attitudes, CNN, C-SPAN, PBS, National Public … and hundreds of print and online publications, including TIME, WIRED, USA Today, The New York Times, The Wall Street Journal, Inc., Forbes, Parade, People, O, Vogue, Vanity Fair, Bazaar, Self, Mademoiselle, Redbook and Seventeen… the list goes on and on.

Get National Media Attention

Get Media Attention in National Press

If you feel like you’re just a “nobody” or a “small fish” and you could never possibly get featured in publications or programs like the ones I just mentioned, I’m happy to tell you:

You’re wrong about that!

There are thousands of media platforms—radio shows, newspapers, blogs, podcasts, columns—in the US alone.

Hundreds of thousands of journalists, producers, and bloggers who are hunting, DAILY, for interesting people and ideas and stories that they can feature. These people who work in the media are looking for knowledgeable experts. They’re looking for heartwarming stories. They’re looking for neat innovations and time-saving ideas that their audiences will adore.

They’re looking for things to feature.

Why NOT your products?

Why NOT your work?

Why NOT you?

THAT is the attitude that I’d love for you to adopt as you listen along to this podcast series.

Instead of, “Oh, I could never do any of the things that Susan is talking about… I could never get featured in the media, I’ll never get chosen, I’m boring, I’m not special, my work isn’t that interesting…”

Think, “I can do this. Why not me?”

That attitude will carry you a very long way.

You’ve got a sense of what this podcast is all about.

Before I sign off, I want to share a little smidge of info about how this podcast is set up and what’s going to happen in each episode:

The Be a Media Darling Podcast gets released 4 times a week.

Im going to be with you every Monday, Tuesday, Wednesday and Friday.

Media Training Podcast

Publicity Podcast

We’ll be covering different topics each day. You can listen to everything, in chronological order, or hop around and choose the specific episodes that appeal to you.

On Media Coaching Monday, I’ll show you exactly what you need to do to mentally, physically, emotionally, and spiritually to prepare for specific types of media appearances, including written print interviews, phone interviews, radio appearances, TV appearances, speaking engagements, Podcasts, panel events, and more. Tune in every Monday to get your sound bites set for your time in the spotlight.

We’ll talk about the verbal preparation (figuring out what you intend to say) and we’ll also talk about what to wear, etiquette tips, and how to make a terrific impression on your audience so that they vividly remember you and want to know more about you and take action to connect and buy from you. We’ll spend quite a bit of time discussing body language, as well, which is just as important as your verbal communication.

Ill share examples from my clients, course participants, celebrities, politicians, artists, authors, actors and the thinkers of our day who express themselves in an enchanting way. I’ll show you how you can ethically “steal” some of their strategies so that you can masterfully hold a media audience’s attention, too.

On 10 Line Tuesday, Ill read a short poem—just ten lines—from Maya Stein or one a bit longer from Alison Luterman, two friends of mine who use language in an extraordinary way so you can expand your thinking about how you speak and think. Even if you don’t think that “poetry” is your “thing,” I encourage you to listen to at least one of these 10 Line Tuesday episodes… because inspiration for your business can often come from unexpected places. Like poetry! Tune in every Tuesday for dazzling diction surprises.

On Work Your Story Wednesday, Ill walk you through the specific, nitty gritty storytelling steps that you need to take in order to get noticed by the media, get invited to appear in the media, and my secrets to getting invited back. We’ll also chat about the 3 ps. How to Prepare, Package, and Position yourself before you email or pick up the phone to pitch the media. Tune in every Wednesday for tips about how to pitch producers and editors so they email or call you back ASAP.

A LOT of this comes down to storytelling: how you package and position your personal story and the story of your business.

So on Work Your Story Wednesday, we’ll discuss how to tell your story on your website, how to share your story in a brief sound bite that’s just a few seconds long, how to share pieces of your story during media interviews, how to weave an intriguing story into a press release or an email, what types of stories appeal to journalists and media audiences, and which do not. All kinds of storytelling essentials.

And then on Fly Your Freak Flag Friday, well discuss how to keep steady and be yourself during a radio, TV, or print or podcast interview or whenever you’re in the spotlight or under pressure. I’ll show you how to let your spirit and personality shine through in any situation — without selling your soul. Tune in every Friday for ways to stay original, keep your quirks and live into what Dr. Seuss says which is, “Why fit in when you were born to stand out.”

How to be authentically YOU as you’re writing language for your website. How to be the true YOU when you’re emailing a producer or journalist. How to be absolutely YOU when you’re being interviewed on the phone or live TV. How to let your spirit and personality shine through in any situation.

So many people think that getting media attention means “selling your soul” or forcing yourself to behave in an awkward, slick, or sleazy manner, but that could not be further from the truth.

You can become sought after, influential, even world-famous, purely by being yourself…whether you’re an introvert or extrovert, while keeping your values and integrity intact. I’m excited to show you how.

OK. That’s the low down!

Get Publicity Using Social Media

Use Social Media to Get Publicity

To recap:

You can look forward to 4 episodes per week. Every Monday, Tuesday, Wednesday and Friday. I hope you’ll join me all throughout the week for inspiring lessons, true stories, advice, and fun challenges for you to complete… all to help you become a Media Darling.

To reiterate something I mentioned earlier in this episode…

There are thousands of blogs, shows, newspapers, magazines, TV stations and other media platforms with thousands of journalists and producers and other staff members hunting for interesting people and projects and stories that their audiences will adore learning about.

Someone’s going to get featured.

Why not you?

See you next time for another episode of the Become Media Darling Podcast. I’m Susan Harrow, your host, signing off.

Until we meet again…

Speak your mind. Stand your ground. Sing your song™.

RESOURCES

Download The 100 Word Email That Can Get The Media To Call You (It's free!)

Get your free copy of The Top 50 Media Contacts List (It's free!)

Can't Figure Out Publicity?

How Do I Get Publicity?

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


Feng Shui Your Mind For Media Interviews

I’ve had so many conversations this month that end up being about mind-set. Feng Shui-ing your mind is more than just clearing clutter. It’s about discovering and then organizing what the heck is in there in the first place.

Mind-set is about how our conscious and unconscious minds work together well – or not.

One of the biggest barriers to completing a program, course, webinar, website, or getting a book deal, or doing media training to prepare for a print, radio or TV appearance is….

Yup, mindset.

 I was talking to a friend over sushi. She had grilled cod since she’s afraid of raw things and said she had a child’s palate and ordered the same thing every time. I’m kind of the opposite and want to try new things. Though one of my dishes was going to be a surprise from the chef I made a request of the waitress – just don’t make it uni.

I told my friend that it took me three entire days to find new agents to send my query letter to about my memoir. Each one had a different submission guideline so it was excruciating to have to do every single query differently according to their request.

She said, “Well that would probably take another person ten times as long because they’d never even be able to get over their fear of sending out their work.”

I was a bit startled by this. Then, when I sat and thought about it I sensed that she was right.

The video training from Mary Ann Robbat (who is hosting a telesummit I’m in) is just the thing for getting over that fear or any other mind-set issue: 3 Major Mindset Shifts to Increase Your Business Prosperity. (It’s free).

So if you’re holding back on getting media coaching, doing media appearances, or something, anything, start with this to free your mind.

media coaching

Mind set for media appearances

I also like this free training that’s included in the tele summit: Feng Shui your home and office to receive abundance

And this training too: Launch and monetize your YouTube following (Think of this as your mini-media training gig).