Episode 35

Make Your Sound Bites Steal-able With One-Liners

If you think sound bites are just for the salesy, sleazy or slick, think again. They are your core messages that convey the most important things you want your audience to know. I take you through some steal-able examples that you can model —and show you how to make your sound bites steal-worthy.

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Episode 27

Media Training to Script Your Story of Origin

Your story of origin or your signature story is the one story you’ll need for any media appearance or any public speaking engagement. This story is what makes you stand out as an original. And it’s the question that practically every journalist or host will ask you about first. You’ll discover 3 ways to uncover your personal, intriguing, and captivating story.

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Episode 15

5 Media Training Tips To Become a Sound Bite Genius

When I was media coaching sisters Kitty & Jennifer O’Neil, whose book Decorating with Funky Shui Kitty said something that I want to share with you. “I’m going to try talking in sound bites to everyone.” What great practice. In this episode you’ll hear unusual tips from a film director, musician, a journalist and a secretary of defense.

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Episode 14

The Single Best Way to Set Yourself Apart From Every Other Speaker or Interview Guest With Nancy Juetten

Nancy Juetten has worked with hundreds of authors, entrepreneurs, speakers, and Internet millionaires on their bios, business and speaker sheet. She shares how you can sound unique even in a sea of competitors vying for the same business. Her perspective on publicity has informed the way she works today and you’ll see how you can show that you’re the one to choose—whether it’s to be interviewed on radio, TV or print, or to get that speaking gig

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