If you’re in America, all you have to do is turn-on the TV or turn-up the radio to discover that loud and extroverted personalities usually take the cake—stars like the women of Real Housewives, the brazen comedians on Fashion Police and even CNN talk show host, Piers Morgan are personalities writ large—no matter what kind of audience they may be targeting.
Quiet: The Power of Introverts Photo Credit: zilverbat
In a world where outgoing and outlandish often seems to win people over, it’s important for the more serious and contemplative crowd to understand that they are needed, they are wanted, I’ll even go as far as to say they’re yearned for by the media.
So please, my introverted media darlings, take heart and don’t give a second-thought to changing who you are—the right interviewers and news opportunities are out there and aching for the likes of you.
Have an inkling of doubt?
The following 5 people are examples of how the soft, shy, gentle and reserved have found just as bright a spotlight in their field—and in the media:
JK Rowling. She’s a self-proclaimed introvert and one of the most beloved authors to date as writer of the addictive Harry Potter novels. But the media wasn’t always kind to Rowling. In the beginning of her fame The Telegraph reports that Rowling deliberately ‘tidied herself up a bit’ as a result of the insults [from the media]. She was accused of being “unkempt.”
Introverts and extroverts alike are subject to the sometimes cruel and critical eye of the media who holds them to celebrity standards of glamour.
Introverts who share their feelings of fear often endear us. Rowling began her Harvard commencement address titled, ‘The Fringe Benefits of Failure, and the Importance of Imagination’ with “The first thing I would like to say is ‘thank you.’ Not only has Harvard given me an extraordinary honour, but the weeks of fear and nausea I have endured at the thought of giving this commencement address have made me lose weight. A win-win situation! Now all I have to do is take deep breaths, squint at the red banners and convince myself that I am at the world’s largest Gryffindor reunion.”
We don’t think bestselling authors are fearful or get sick at the thought of public speaking. Nonetheless Rowling is listed as a speaker with Celebrity Speaker’s Bureau, and continues to makes media appearances and go on book tours, even though she might prefer to cozy up in a café and scribble another bestseller.
How You Can Appear on TV Photo Credit: DG Jones
Emma Watson. To stay on this book theme for a moment, the adored Harry Potter alum tries to stay out of the media spotlight but only succeeds in the public wanting to know more about the secluded insider. She chose getting her degree at Brown instead of an over-booked media appearance schedule. Watson frequently notes how she prefers quiet nights at home over red carpet events and was also named the highest grossing paid actress of the decade at just 19. From the looks of it, staying true to herself paid off (literally).
Guy Kawasaki. The “Godfather of Silicon Valley” and entrepreneur extraordinaire, Guy Kawasaki is an excellent example of a mellow-minded business man who frequents the media spotlight despite his more reclusive nature. I once chatted with him in a bookstore aisle where he was snuggled in a chair happily reading. He was charming, easy-going and didn’t have a braggy bone in him. With 1.45 million Twitter followers and counting, he’s anything but a nobody—the media and people across the world, love him.
Steve Martin. One of America’s most cherished comedians and movie stars to date admits to introversion with absolutely no qualms. And why should he have any? With an abundant tour schedule, embracing Twitter and the regular interaction with his 43.6 thousand Twitter followers, his new music stylings and several of the world’s most esteemed awards under his belt, he’s a man with more media credits than most of us could ever dream of.
Lady Gaga. Yes, one of the world’s most fascinating and bold musicians is indeed a quiet-minded soul who prefers to keep her private life out of the media glare. That doesn’t change the fact that she has taken home five Grammy’s, makes regular talk show appearances and was hailed in Time as the second most influential person of the decade, ranking above President Barack Obama.
Still not certain that the media wants the reserved?
The truth is, you may not be until you get booked yourself. Make your own proof.
Introverts unite! Join me and learn how to get the media’s attention and tap into your ideal audience with my new Sell Yourself Without Selling Your Soul™ Membership Club. Take a peek here and pull up a chair in our inner circle.
Publicity for Introverts Photo Credit: Brett Jordan
Extroverted, introverted, modest or assertive…
There’s a need for you—your audience and the media is out there, searching for you—but you have to take the first-step and put yourself out there.
Go out into the world as you are, unadorned, letting the truth of you be what it is—and people will love you for it.
You’re invited you to take the FREE training (with some terrific tips for introverts): 5 Ways to Double Your Business With Media Appearances in 90 Days.
My sweetie and I were sitting in a booth at Chevy’s in Richmond, right after visiting Annie’s Annuals to get some of her incredible plants (cappuccino sunflowers, dahlias, violas, hollyhocks). As we sloppily ate the fire-roasted salsa (my fav) I noticed the guy across from me with his amazing array of super colorful bracelets and necklace — kinda like you’d wear when you were a kid. I wanted to take a photo of him, and Will encouraged me as I felt a bit shy about asking. But I did it. We asked if he made the jewelry and he said some. Others had been given to him. And explained that he went to parties where they exchanged the jewelry with each other.
As he left he came to our table and asked me if I wanted a bracelet. He put it on my wrist and said, “But first, I’ll teach you what we do when we give it.” He held up his hand in a peace sign and I did the same and we held our fingers together. Next was love, our hand in a C. Then was respect, palm to palm. Last was… unity and we laced our fingers together. Peace. Love. Respect. Unity. I did a short video re-enactment so I could remember it.
I’m wearing the bracelet now as I write this about to continue to work on my new website and realized that one of my hopes is that… my website conveys these things.
For a long time, my website hasn’t felt like me, and that pained me deeply. I’d outgrown the design and feel. So it has felt out of alignment. I had to wait 9 months to get Paul Jarvis the web designer I wanted (it was SO worth it!). We started in February. Completed the design in March. And a team of us have been working madly transferring and editing the content as we populate it.
It’s been both a purifying and maddening process. Maddening for so many little details and decisions. Purifying, for letting go of what no longer represents who I am or what I do. Since I like to see things happen fast so this has been a huge exercise in patience and endurance. There have been many moments of little temper tantrums and crying in the kitchen.
To help calm myself I read The Art of Stillness: Adventures in going nowhere by Pico Iyer. I’ve put Ed Sheeran (who I’m kinda in love with) on the CD player and lit a Sydney Hale Co bergamot and black tea candle. I’ve gone to Aikido even when exhausted and crabby. I’ve immersed myself in the garden too. I figure pleasuring the senses will help neutralize frustration and fatigue.
To give you a little tour of my new website I’ve highlighted a number of new gifts and guides that I made for you can enjoy.
I’m particularly proud of this. As it’s been 15 years in the making.
P.S. Want to be my podcast guest?
I’ll be starting a Podcast soon and I’m looking to interview you if you got featured in the media. Jet me a quick email and tell me a bit about your experience (and be sure to include your website). If I think your story is a good match I’ll ping you right back to set up a time to talk. If you’re chosen you’ll get in front of an audience of hundreds of thousands and, of course, we will so our best promote you and your expertise gracefully integrated into the Podcast interview using the same principles we teach in the Your Signature Sound Bites course.
P.P.S. If you find any glitches or irritations in the new website please let us know!
P.P.P.S. I’m moving away from Facebook onto Instagram to share my “behind the scenes” life. So follow me (and maybe “like” some pics that appeal) over there where you’ll find a photo that won me a Sydney Hale Co. candle! So thrilled.
P.P.P.P.S. Live in the San Francisco Bay Area? Come to a coaching salon in the garden! I’d love to meet you in person.
Looking to go far fast? Ultra Super Saver Bundle (All my creations – minus the ones I’m no longer proud of) for a hefty 75%+ off.
Curious about the Sound bite and Sell Yourself Without Selling Your Soul E-course combo? Try it for $1. (30 day guarantee).
Want to work together. Here are the many wonderful ways. (Choose your delight).
Haven’t found your JoySpot, the place where joy and profit meet? (Book a session now.)
Think you can’t afford me? You can! Get group coaching every month in the Q&A in the Membership Club (+ fab lessons).
Want eye and heart candy? Quote-Poems to inspire you. (Perfect for social media engagement + happy-making).
Need a media list? 50 Top Media Contacts. (Right on the home page).
Yearning to learn? Masterclass trainings here. (Fun and fast).
Seeking the latest blueprints, PR and tech tools? Look no further. (What I use).
Aaaaaand, more free reports
Aching for a reading binge? Hop on over to the blog. (See the ENTIRE list of posts + get more PDF downloads).
That’s it for the lalapalooza!
By Guest Blogger Marisa Murgatroyd
Blink your eyes three times.
That’s 1 second — the amount of time it takes for 10 new websites to hit the internet. (That’s 86,400 new sites each day!)
Holy Christmas! How do you compete against that?
It’s actually easy.
- First, stop following the latest & greatest “web design” trend articles that get put out every year. Web designers can tell you what’s new & what looks good, but they’re rarely experts in what works to CONVERT traffic into results online.
- Second, implement these 8 new conversion trends I’ve identified. (By sticking to whatconverts, you’re guaranteed that you’ll get a return on your investment.)
Here they are, starting with the MOST important one of all. The one trend to rule them all.
1. The World Has Gone Mobile.
Last year, mobile, cell & tablet internet usage surpassed desktop for the first time — up to 67% of people are now visiting you with a small(er) screen.
“So what”, you ask? Well – think about it this way young Padawan.
If YOUR site looks craptastic on smaller screens, what do you think up to 67% of your visitors are going to do?
That’s right — they’re going to hit the back button as fast as their fat fingers can find it.
Without a great mobile experience, all of the hard work you’ve done up until now (and money you’ve spent) will be for nothing because you could be losing up to 67% of your traffic INSTANTLY.
No, I’m not trying to make you feel bad here right off that bat. On the contrary. Take this as a great opportunity to get out ahead of this huge trend and bring in a bunch of new business that are currently visiting you on their tablets from their couch.
Quick plug: I’ve got more information about how to do just that in my upcoming trainings on Jan 14 and 15. It’s free to attend and you can get more info here.
OK – so moving on to the next trends.
2. Big, gorgeous, full-width graphics and videos!
Global internet speeds have increased 2-3x in the last few years, bringing with it demand for more episodes of The Walking Dead, along with demand for more “eye candy”.
This means designers are now featuring large photos, graphics and videos that stretch full-width across a web page – expanding to fill an extra large monitor or shrinking down to fit a small handheld device.
The upside for you is that these large image areas grab your visitor’s full attention helping them focus on the thing you want them to do.
3. Modular Organization of Pages
It’s easier to scroll down a page on mobile devices then it is to click a small button. Web pages are getting longer and making greater use of full-width graphics and backgrounds to organize the page into “modules” that focus visitor’s attention on one concept at a time.
In case you’re wondering, your “So What” factor is this…
Many of us were taught to think about websites one page at a time. But website structure is evolving along with the technology, and we need to start thinking about them one section or module at a time.
(More on that in my upcoming free webinar! Woot!)
4. Sticky Nav. (AKA navigation…)
As pages are getting longer, it takes more time to scroll from the top to the bottom of the page, where the site navigation is usually featured.
Enter the “sticky nav”.
By minimizing the top navigation and allowing it to “stick” to the top of the page as a visitor scrolls, they now have access to the most important pages on your site at any moment in time.
5. Modals, pop-ups & “microinteractions.”
As we’ve already seen, pages are getting longer while attention is getting shorter.
This means it’s become more important to direct your visitors to thet one single action you want them to take at any given time — such as signing up for your email list or scheduling a free call.
For example, a single extra large button in your top banner launches a modal or pop-over focusing your visitors attention exclusively on inputting their name and email address.
Or a well-timed pop-up directs your audience to do the same.
6. Less text, bolder type
Just like it’s predecessor, the newspaper, people scan rather than read when they’re online, often consuming 30% or less of the text on any given page.
Up until now, smart designers have made use of bullet points, numbered lists, headlines, short paragraphs and other ways to chop text up into smaller and smaller pieces.
Now designers are using typography itself to draw attention to the handful of headlines & content that’s truly important.
Google Fonts plus low-to-no-cost type libraries are allowing businesses to craft custom font palettes that allow them to treat content like design – grabbing attention and pulling the reader in – while reducing the amount of text on a page for greater consumption.
7. Cleaner, fresher, flatter, simpler
Websites used to be jammed pixel-by-pixel with textures, graphics, tables and animations.
But the 80s are gone and these dense designs don’t convert well for seamless browsing on smaller screens.
The best sites coming online today make use of the full length (vertical scrolling) and width of the page (full page-width graphics & backgrounds) to create more spacious, modular designs that work on every screen and device.
They’re also making greater use of space and color to create cleaner, fresher designs.
8. Live chat
Only scammers still bury their contact information — social media has created a culture of transparency and accessibility where people demand conversations with businesses before making a purchasing decision.
Easy live chat technology now allows and encourages visitors to interact with business owners the exact moment they have a question, which skyrockets conversion.
PLUS: Jan 14 and 15 Marisa will give a live training on how to apply the ideas above and more to YOUR website.
Join Marisa free to learn the details, plus she’ll show you how you can actually have other people do all the work for you, leaving you free to concentrate on what you do best. (How cool is that?)
(Sign up for her webinar on January 14-15 and download your website templates now)
by Kris Gilbertson
Did you know iTunes has over 1 Billion podcast subscribers?
Tip #1) Podcasting Creates Leverage
With the rise of technology to the tune of over 1 Billion podcast subscribers in just iTunes alone, there is a new age of content curation available for every day entrepreneurs to position themselves in front of the mainstream with your message, programs, products, services, entertainment, and information.
More importantly, technology has allowed you to connect with consumers, and that is more powerful than any other form of marketing out there today.
Stitcher radio has now partners with major brands like GM, Ford, Subaru, Mini-cooper, etc . . . Making it so easy today to easily have mainstream consumers Find and connect with your business and your products!
So imagine this scenario:
Your prospects wakes up, brews their pot of coffee, gets ready for work, and jumps in their car for their 30+ minute commute to work.
And before they have even pulled out of their driveway, they have already – with a simple touch of a button on their dash from Sticher – turned on your podcast to listen to for their enjoyment, entertainment and education on their commute to work.
They are looking for people to help them with problems they have in their life, or solutions they are looking for, or just plain entertainment and to better themselves through personal development.
So now you have their undivided attention.
You become the solo expert that is helping them, and that they’re connecting with and what does that mean for your business?
Increased PROFITS and Revenue!
Tip #2) Podcast Create EPIC Connection
You see the real power of podcasting is the epic connection that happens for you and your business.
The top podcast providers are reporting that the average amount of time a listener will tune into a podcast is for 30+ minutes.
This creates a REAL connection with your listener and what allows you to Build TRUST on autopilot.
So how does that exactly translate into clients for your business?
We only buy from people that we TRUST. The power of the podcast allows you to create EPIC connections on auto-pilot and how you are able to turn listeners into clients from your podcast from the connection you make.
That level of connection is what allows you to stand out in this crowded marketplace – standing out as THE expert for your prospects and listeners.
There are many marketing strategies that can grab the attention of your target audience; however, are they all as effective as you think they are at holding it?
And turning the prospect into a HOT lead for your business?
Tip #3) Podcasting Can Shorten Your Sales Cycle
Today the advertising space today is just plain loud.
As consumers, we are constantly bombarded with noise about new products and services that distract us from the last advertiser we were interested in just 30 seconds ago.
If your website does not captivate someone in less than 10 seconds, they head back into the cyber space black hole, probably never to return to your webpage again.
Most squeeze pages result in less than 5 percent of buyers. A great direct mail campaign produces only about a 3 percent response rate. Radio and TV advertisements are being skipped over. Radio advertisements are being avoided all together following the birth and merger of SiriusXM and Pandora.
So, in a sea of today’s technological advancements, how do you get around that ADD consumer personality and create a loyal, tribe of followers for your brand, message, product, or service?
The answer is Podcasting.
Today’s market is driven by the consumer and in a world where everyone’s voice can be heard through social networks, having a podcast is going to allow you to connect and engage with your clients to keep them extremely satisfied, happy, more loyal than ever, and tweeting your praises to the world for you!
Most importantly, a podcast is the only way to create a one-to-one relationship, with thousands of people at the same time, more than any other form of marketing.
This is exactly why a podcast is going to be your secret weapon for your marketing strategy and allow you to connect, build trust and rapport, with your consumers on auto-pilot and on demand!
Join us for a free master class webinar where Kris actually SHOW us exactly how to use these strategies to get you 5 figure clients and high-powered Lead generation with iTunes
Register now: http://bit.ly/kpodcast
About the Author
Kris Gilbertson is the Best Selling Author of Podcasting for Promotion, Positioning, and Profit, Founder of the www.LifestyleAcademy.com, and host of the popular Business Lifestyle Entrepreneur Podcast.
She is a leading expert in how to create a world-class podcast. Her clients praise their podcast enables them to reach their ideal customer, create a thriving tribe, increase their traffic to their website from over 40%-5000% and do what they love by simply using the power of their voice.
To learn more please head over to www.LifestyleAcademy.com to learn the power of podcasting for your business!
By Steve Harrison
When people ask me what separates super-successful authors from everyone else, I think of several things.
One of the most basic distinctions is simply they keep pushing forward in the face of resistance.
The late Olivia Goldsmith, bestselling author of the novel The First Wives Club, is a great example of what I’m talking about.
I discovered her story while reading Cynthia Kersey’s wonderful book Unstoppable: 45 Powerful Stories of Perseverance and Triumph from People Just Like You.
Here’s how it’s described in the book:
Goldsmith said, “For me to write, I had to quit my job, live off my savings, and hope that what I was writing was not a pile of garbage but a salable manuscript. I had worked as a marketing consultant for eleven years and had become the first woman partner. Although I had a successful career, something was missing.”
“The painful divorce I was going through caused me to reevaluate my life. As I thought about what I really wanted to do, a tiny inner voice said, ‘You’ve always loved reading.’ That’s all it said. I was afraid to admit to myself that I wanted to write. Another voice asked, ‘Who do you think you are?'”
Despite on-going battles with self-doubt, Goldsmith persisted.
She committed to “writing five pages a day, no matter what. If they stunk, they’d be five lousy pages, and if they were good, they’d be five good pages. Usually they were lousy.”
After two and a half years, she had finally finished the manuscript which she wrote by hand. She dropped it off to be professionally typed. When it returned, it took her three months to find the courage to pick it up.
“My inner voice was telling me, ‘No one will ever buy it’ and I knew that once I picked it up the hardest part lay ahead–trying to sell it” Goldsmith said.
Goldsmith sent The First Wives Club to eleven publishers. But the only thing she received back were form letters explaining that they didn’t read unsolicited manuscripts.
Finally, she got an editor to read it–only to receive a personalized rejection letter explaining that the story was “too unbelievable” and “no one is interested in reading about middle-aged women who get dumped by their husbands.”
Goldsmith, however, believed differently. She began calling agents, and after several months, finally found one to represent her. He insisted that she change the manuscript to make the characters more sympathetic.
He told Goldsmith to give the first wife a cat with leukemia, the second wife a mentally disabled daughter, and the third wife a baby that died.
She was strongly opposed to making these changes, but after thinking about it for a long time, she relented. After all, she figured “He’s the expert.” The agent sent it to his best contacts at various publishing houses. They all rejected it.
“I was very depressed at that point,” Goldsmith says. “But then something exciting happened. An unpublished manuscript had gone out to Hollywood where it was discovered by Todd Harris who believed in it. He sent it to some producers he knew.
Soon, the CEO of Paramount Pictures bought the rights to The First Wives Club. She liked everything about the book except for three things: the cat with leukemia, the mentally disabled daughter, and the baby that died.
Goldsmith made the changes and it was published by Simon & Schuster. The book became a bestseller and the movie was one of the biggest box office hits when it came out.
Goldsmith concludes, “My experience taught me a lesson that I’ll never forget: As long as you believe in yourself and your own vision, you have something. When you give up that, you are personally bankrupt.”
What if Goldsmith had listened to the voices of doubt that told her she was crazy to try to make it as a writer? What if she hadn’t been committed to writing five pages a day? What if she had let the response of the publishers discourage her and stopped there? What if she hadn’t been willing to spend months looking for a literary agent?
Nothing would have happened.
So what about you? What’s the vision you need to recommit to? Whether it’s finishing your book, making your book a bestseller, landing a major media appearance, or getting into a major corporation the answer is the same: never quit.
Here’s a quote I’ve loved for the past 20 years. Whenever I’m thinking of giving up, it haunts me with its truth:
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘press on’ has solved and always will solve the problems of the human race.”
Have you been taking your foot off the accelerator lately? Have you turned off the engine and pulled out the key? Then there’s only one thing to do. Get back in the car and start driving.
You won’t have the best, unless you give your best.
Register for the Teleseminar on Thursday: What Rich Authors Know That Poor Author’s Don’t and discover how to make a nice living from your book(s) selling as few as 10,000 copies.
Last week, when I was on a walk, some boys were selling bracelets and rings made out of colored rubber bands. I stopped at their lemonade/jewelry stand by the side of the road and looked through their goodies. I wanted to get a ring or everyone in my writing group. As I chose a number of rings the little boy who made them started doing the math and adding up everything in his head and shouting out the numbers each time I picked up a ring – even before I chose it. He was so anxious to get the sale – but he didn’t care about me.
They were a dollar each. I said, “Wait, I’m not done yet.” But he kept shouting out the numbers. Totally focused on how much he would make.
Then his big brother stepped in and said, “It would be nice if you charged $2.50 for three of them.”
He said, “No. They are a dollar each. Three rings for three dollars.”
His big brother said again, “Yes and it would be nice if you gave her three of them to her for $2.50.”
Pause. No response from the little brother.
Big brother: “It would be nice.”
Finally, the younger brother gave in.
So it wasn’t fully given. Which makes a difference in how the giving feels. I would have appreciated my rings even more if the younger brother had given wholeheartedly.
As a little something that “would be nice” I have pulled together some of my most popular posts and free stuff so you can fill yourself with some goodies after Thanksgiving and through the holidays when you’re enjoying family and friends after a feast or get-together.
First, the most popular webinar / live training of the year….
THE #1 MOST POPULAR WEBINAR
Become a Celebrity in Your Niche [Podcasting]
Save your seat now (choice of times!): http://bit.ly/PodcastKG
THE 3 MOST POPULAR POSTS
9 Steps to Be a Thought Leader — and Become a Media Darling
5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller
Fabulicious: 5 Strategies to Prepare You for a TV Interview – My Personal Secrets
What is one TV appearance secret you can share? Love to hear!
Have a wonderful holiday season!
May the gifts you share be extraordinary.
May the love you give be wholehearted.
May the way you live be inspiring.
By Christine Gallagher
When you hear the word “marketing,” how does it make you feel?
If you’re like many business owners, it doesn’t exactly cause you to jump for joy. Why? Because for so long, it has conjured up images of the sleazy used car salesman trying to get you to buy something you don’t need. No one wants to inflict that on someone, right?
The truth is, marketing today doesn’t have to come with a side of slime. The real deal is that modern marketing is simply compelling, effective communication that has nothing to do with manipulation or sleaze. It’s about meeting your client or customer’s deepest needs, and no matter what business you’re in, it’s NOT optional.
The good news is, it’s not about lying or being out of integrity to make sales, no matter what you’ve heard in the past. Happily, you can still really profit while still being completely truthful and ethical.
Remember, it’s your job to remind people that you’re in business and that you have a solution to offer them. Marketing is simply the vehicle that allows you to do that, and without it in your business, you’ll stay broke. (It’s the hard truth.)
If that’s the case, how can you really rock it out with your marketing? Here are five simple ways to keep the cash flowing while remaining sleaze-free.
Schedule it and be consistent.
The only way your marketing is going to get done is if you make the time to do it. Put it on the calendar and DON’T move it! If you’re lacking in clients and cash flow, it usually means you’re not marketing enough. Be brutally honest about how you’re spending your time. Schedule at least three hours a week to do it and beware the temptation to stop once the money begins to flow. Yep, to ensure your success continues, market even when you’ve got a full pipeline.
Ask your market what they need.
Click for a larger view of image
Find out what your market needs and how they want to be served by simply asking them. Survey your list, email or call past or current clients, ask probing questions. Ask them what their biggest challenges are, what their perfect solutions would be, and what they’ve tried that hasn’t worked. Find out how critical it is for them to get their problems solved, and listen carefully to the words they use. You can then position what you offer as a solution to the needs you’ve discovered.
Be curious about copywriting.
Copywriting chops are not just for the pros! Because it’s one of the most expensive things to outsource, it’s wise to sharpen your word-slinging skills. Practice writing headlines and bullets. Use words that evoke emotion. Especially online, much of your communication will occur via the written word. Learn how to use your writing to pique curiosity and showcase the benefits you offer.
Track and tweak.
Tracking your results shows you what you need to change and improve. It also helps you understand your market and what fuels their behaviors. Don’t be super-hard on yourself if something doesn’t work—think of it as a learning opportunity and a chance to do things better. Do more of what works!
Keep soaking up the knowledge.
I’m a big believer that the learning never stops. Read blogs and books, attend workshops and seminars, and take courses. The more you learn, the better you can serve your market.
These days, the absolute best marketing is relationship-based, honest, and best of all, it has the power to change the lives of others. Sounds a lot more appealing, doesn’t it? Keep these five ways in mind and you’ll be a marketing rock star in no time.
Join us for Free webinar training called “Get the EXPERT FACTOR: Simple Steps to Stand Out, Serve More People and Turn Relationships to Revenue Online.”
Christine Gallagher is founder of ShesGotClients.com, a company dedicated to teaching women entrepreneurs all over the world how to use authentic relationship marketing and online strategies to attract raving fans, enroll more clients, and enjoy more income and freedom in their business, all while sharing their gifts and their message in a much bigger way. After applying Christine’s proven online marketing methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates and lucrative joint venture opportunities.
by Marcia Yudkin
Drama gets attention. The unexpected gets attention. Bold gets attention. But how can you tell if you’ve come up with a sound bite that has undeniable promotional punch yet goes over the top into hype or outright falsehood?
First, pay attention to the little voice in your head that worries or holds back when you think about using a certain phrase about yourself. After all, if you can’t wholeheartedly embrace it and say or hear it without embarrassment, others tune into your hesitation and won’t accept it, either.
Then stop and think about whether your sound bite is just harmless fun, like dressing up in a costume. Who’s to say you are not “The God of Organic Gardening” or “The Priestess of Pain Relief”? It’s perfectly valid to crown yourself with a moniker like that. No one runs a pageant for such titles, with only the official winner having the right to use the phrase. As long as you do have expertise in organic gardening, pain relief or the subject matter of your amusing nickname, go for it.
On the other hand, watch out for phrases that make a factual claim. Perhaps your little voice is warning that what you’ve said isn’t quite true. In that case, toss the sound bite or tweak it until it’s something that would stand up in a court of law.
For instance, a client once told me a branding expert advised her to say she’d gone from homelessness to a seat on the stock exchange in less than a year. In truth, it took almost three years for that journey, and people could quibble over whether she’d actually been homeless. (She had been living in her brother’s basement and occasionally sleeping in his car.) I told her it was just as impressive to know she’d gone from near-homelessness to a seat on the stock exchange in less than three years.
Superlatives in sound bites are tricky. When you say you’re the first dentist to have had a website or you own the largest accounting firm in Louisiana, you’d better not have made that up out of thin air. But if you’ve researched your claim and are 98 percent sure or better, that’s something you should be able to stand behind. Deploy it with confidence if a third party like a well-known expert, industry association or media outlet has bestowed the superlative on you.
Sheer wordplay is almost always a plus. A clever verbal twist can dance in the minds of readers and in the mouths of commentators. That might consist of a triple, like Superman’s “Truth, Justice, and the American Way,” a contrast, like “Our food is fresh. Our customers are spoiled,” from online grocer FreshDirect, a rhyme, such as Muhammed Ali’s “I outwit them and then I out-hit them” or a play on a popular culture reference, such as “Building community deep in the hearts of Texans,” from Texas Nonprofits.
Keep in mind that our culture allows even the most serious and dignified organizations and individuals, from Supreme Court justices to CEOs and companies we trust with our retirement savings, to take an ordinary idea and make it memorable. Listen to your intuition when it whispers concern about a sound bite. Yet except for the scruples outlined above, give yourself the same kind of permission.
Marcia Yudkin is a copywriting and branding expert and the author of 6 Steps to Free Publicity, now in its third edition, along with 15 other books. Her ebook No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing, is available on Kindle, Nook and Smashwords. Learn more about how to describe yourself and your work both honestly and dramatically at the upcoming FREE No-Hype Copywriting Telesummit.
When I was preparing for my media tour for my book, Sell Yourself Without Selling Your Soul, I thought that I’d love being on radio and despise being on TV. I’m kinda shy and don’t really relish being in the spotlight. Radio, you can be in your fuzzies, sip your tea, and snuggle in with a cat on your lap.
But it turned out I loved TV. The fast pace, the thinking on your feet, the excitement of the cameras, suited my style and temperament. What I didn’t love was sitting back stage in the make-up chair for an hour while a stranger fussed with my face and hair slathering on grody make-up and misting me with hairspray. I don’t even like to put mascara on myself let alone have someone else that close to my eyes. It’s pretty darn personal.
So when Matthew Kimberley asked me to do a masterclass for his website,daily success deals via Skype split screen video, my first thought was…oh no there goes an hour out of my already hectic morning doing make-up.
But, then I remembered how much I loved doing TV. And since I would be talking all about getting on TV I just decided that I’d reward myself with delicious smoked salmon and cream cheese on a toasted gluten free bagel to start the morning right. Our cat Lucky is always at the ready as soon as I take the cream cheese out of the fridge so he can get his dab.
There’s no opt-in you can just see it as soon as you get to the website. But it only stays up until Monday April 29 so mosey on by.
Confession. It took me longer to do my make-up than it did to make this video. And no, that’s not a bullet hole in the art piece you see behind me in my office. It’s a vintage Purina Dog Chow Tin. I think the holes add to its charm.
- The biggest mistake you can make when it comes to getting on TV that can ruin everything.
- How to get chosen over your competitors-and still play nice.
- How to make yourself irresistible to TV producers.
- What you need to think about BEFORE you get booked on TV. (This can make the difference between making a fortune and not making a dime.)
- What to wear on TV. (Hint: we talk about socks).
- How a flash-drive can be save your skin and your show.
Plus, you’ll get to see something in Matthew’s hotel room that will surprise – and we hope – delight you.
To seeing your name in lights,
By Ian Brodie
Here’s the second insight I got from Susan as we were preparing for this week’s “Speak In Sound Bites” webinar (click here for free registration).
Yesterday I mentioned how you could apply the lessons of media appearances to more everyday communications.
Here’s the surprising corollary: you can apply the lessons of everyday communications to media appearances.
Before I explain what I mean, here’s a story from magician John Lenahan I heard from him at a conference a few years ago.
John was describing being at FISM (the “world championship of magic”) where a whole room of magicians were being entertained by the legendary Juan Tamariz. John watched as everyone had a great time. They laughed, they gasped, they clapped.
But John could also feel that he had a special connection with Tamariz. Like he was his favourite audience member. It was subtle. Just a smile, a look, a laugh every now and then. But John knew he was the favourite.
After the performance John spoke to some of his buddies in the bar. Surprise surprise, they all said the exact same thing. They’d seen everyone else enjoying the show, but they knew that secretly, they were Tamariz’s favourite audience member.
After arguing for a while over just who was the special favourite, John realised that he’d come across the secret of a truly great performer. They make everyone feel like they’re performing just for them. That they’re the special one.
Turns out it’s the same with media appearances. You’re not speaking to an “audience”. You’re speaking to everyone individually. You and them. One to one.
The way to make a media appearance successful is to use the same skills you would in everyday communication. Be authentic. Talk person to person. Share your truth. One to one.
We often get overwhelmed when we think about speaking to a big audience – especially if it’s on video or radio. I know I certainly did and still do. But if you just focus on speaking as if you’re talking to one person…
…making that individual connection. Then that’s how people will hear you.
They’ll hear you talking to them personally. And you’ll have impact.
Join Susan and me on the webinar next Wednesday 24th to learn more techniques for making your communication effective (and profitable).
You can sign up here: Speak in Sound Bites Webinar >>
Ian Brodie is a marketing specialist and author of Pain Free Marketing the step-by-step guide to attracting and winning more clients without the pain and expense of traditional marketing.
When he’s not working with clients to help them grow their sales, he’s relaxing with his family or dreaming about Newcastle United winning the Premier League.